• Turn Your Business into a Sellable Asset with Dr. Peter Wishnie
    Feb 18 2025

    In today’s episode, I’m thrilled to have Dr. Peter Wishnie with us. Dr. Wishnie is a powerhouse in healthcare leadership and transformational coaching, bringing 34 years of experience as a practicing podiatrist. Now a full-time coach for healthcare practitioners, Dr. Wishnie helps professionals navigate the complexities of running successful practices while maintaining a healthy work-life balance. As a certified leadership coach, keynote speaker, and author of two highly regarded business books, he’s passionate about empowering the next generation of healthcare leaders and helping them scale their businesses to new heights.

    Guest Introduction

    Dr. Peter Wishnie has spent 34 years in the healthcare industry and has transitioned from practicing podiatry to coaching other healthcare practitioners. He is a certified leadership coach, a highly sought-after keynote speaker, and the author of two business books. Dr. Wishnie’s transformational coaching has had a profound impact on healthcare professionals, helping them elevate their careers and build thriving practices. His mission is to empower healthcare leaders by teaching them how to run their businesses effectively, scale with ease, and create systems for long-term success.

    Turn Your Business into a Sellable Asset - Key Takeaways
    • The Importance of Systems: Dr. Wishnie explains that creating solid systems from day one is essential for scaling and exiting a business successfully.
    • Leadership and Delegation: Effective leadership and delegation are key to business growth. Dr. Wishnie teaches business owners how to delegate tasks, allowing their business to flourish while creating more time for personal life and growth.
    • Planning for the Exit: Even as a new business owner, it’s crucial to plan for an exit strategy early. Building systems and tracking key performance indicators (KPIs) will increase the value of your business, making it ready for scaling or eventual sale.
    • The Challenge of Hiring Good Staff: Dr. Wishnie shares the difficulties in hiring and retaining quality staff, especially in healthcare, and offers practical solutions for overcoming this obstacle.
    • Adapting Systems: Systems are vital, but they must remain flexible enough to evolve and adapt to new ideas, market demands, and changes as the business grows.

    How Dr. Wishnie Transitioned from Practice to Coaching

    Dr. Wishnie shares how he opened his own podiatry practice at 29, initially struggling with business management, but eventually turning it around. He talks about how he sold his practice to focus on coaching healthcare professionals full-time, pursuing his passion for leadership and transformational coaching.

    Planning for the Exit

    Dr. Wishnie stresses that even as a new business owner, you should start planning for the exit. By creating systems and maintaining clean financial records from the beginning, you increase the business’s value, making it attractive to potential buyers or investors when the time comes.

    The Power of Delegation and Leadership

    Delegation is a key to business growth. Dr. Wishnie highlights that many healthcare providers take on too much, leading to burnout and confusion. He shares how effective delegation and leadership skills are essential for scaling a business and creating more time for personal and professional success.

    Key Quotes
    • "Learning how to lead is going to get you more time in the end."
    • "Systems are not written in stone. They are flexible and should evolve as the business grows."
    • "When you run your business by the seat of your pants, it just gives you a lack of clarity and gives you anxiety."

    Resources Mentioned
    • Dr. Wishnie’s website:
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    23 mins
  • [Encore] Posting on Social Media Is Not Marketing
    Feb 11 2025

    "This is a re-release of one of our most popular episodes. The insights in this episode are just as relevant today as they were when it first aired—enjoy."

    Hey everyone, welcome to this special milestone episode of The Millionaire Maker Show – it's our 50th! Today, I'm excited to delve into some crucial insights on building and scaling your online business. We're going to uncover a common misconception: that merely posting on social media equates to effective marketing. Let's dive in and set the record straight.

    Posting On Social Media Is Not Marketing - Key Takeaways:
    1. VEMS Model: Explore the transformative power of the VEMS model – Vibe, Experience, Methodology, and Seeding. These pillars will revolutionize your social media presence, attracting your ideal clients with precision.

    2. Client Stories: Discover why weaving client success stories into your content is an absolute game-changer. Through the seeding method, subtly showcase your achievements and demonstrate the impact of your coaching.

    3. Iterative Marketing: Learn why an iterative marketing system is your secret weapon for consistency and effectiveness in your social media efforts. By tracking and refining your approach, you'll amplify your online presence and attract high-quality clients.

    4. Structured Sales System: Uncover the crucial importance of a structured sales system. This system is your ticket to converting social media followers into paying clients seamlessly.

    Common Social Media Posting Mistakes:
    • Are you accidentally adopting an influencer persona instead of showcasing your expertise?
    • Don't underestimate the power of sharing client success stories and the methodology behind your approach.
    • Avoid falling into the trap of posting skills without effectively attracting high-quality clients. It's all about strategic content that resonates with your audience.

    Key Quotes:
    • "Posting as an influencer may garner attention, but as an expert, your aim is to attract high-quality clients."
    • "Consistency in social media marketing hinges on having a solid system in place – it's the backbone of your online presence."
    • "The Unlaunch Method Workshop offers a straightforward approach to scaling your online business effectively."

    Resources Mentioned:

    Don't miss out on The Unlaunch Method Workshop – your step-by-step guide to mastering strategy, systems, and sales techniques for scaling your online business. Head over to theunlaunchmethod.com for all the details.

    Conclusion:

    As we wrap up this milestone episode, I urge you to take action on these insights. Join us at The Unlaunch Method Workshop for practical strategies to elevate your online business. And if you've found value in today's episode, I'd be truly grateful for your support through a review. Here's to your transformative success.

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    21 mins
  • The Burnout Fix for Women in Leadership With Juliet Peters
    Feb 4 2025

    Today, I’m excited to have Juliet Peters on the show, a former lawyer and passionate advocate for women’s leadership. We’ll dive deep into the topic of burnout, exploring how it manifests, why women are especially vulnerable, and the simple practices you can incorporate into your daily life to prevent it and stay aligned with your vision for success.

    Guest Introduction

    Juliet Peters brings a strong background in law and media, having worked in male-dominated industries. She’s a fierce advocate for empowering women to lead authentically, helping them break free from societal expectations. Juliet’s journey has been one of discovering her true self, moving from the traditional molds of leadership to creating her own path. She now helps others do the same, especially in the realm of business and leadership.

    The Burnout Fix for Women in Leadership - Key Takeaways
    • Burnout is Real and Common: Juliet explains that burnout impacts everyone but stresses that women, especially those in transformational coaching or online businesses, often juggle multiple roles, increasing their risk of burnout.
    • Resentment is a Warning Sign: Feeling frustration or anger towards normal tasks, losing interest in things you once loved, and constant dissatisfaction are major red flags for burnout.
    • Daily Practices to Prevent Burnout: Juliet shares strategies like breathing exercises, meditation, and mindfulness, which can significantly reduce stress and keep you aligned with your coaching business goals.
    • The Importance of Stopping: When burnout starts to creep in, stopping to notice the signs and taking time to assess what needs to change is crucial for maintaining personal and professional balance.
    • Self-Sacrifice Leads to Burnout: Many women, especially those in coaching businesses, often prioritize others' needs over their own, which accelerates burnout.

    The Strain of Mental Load on Women
    • Juliet discusses how women, particularly those in the coaching industry, often bear the mental load of managing families, clients, and businesses simultaneously, adding to burnout risk.
    • Juggling multiple responsibilities without time for self-care is a key factor contributing to burnout in transformational coaching careers.

    What Burnout Looks Like
    • Burnout shows up as resentment, anger, anxiety, and depression. When you feel like life is running you instead of the other way around, that’s a sure sign of burnout.
    • Other signs include procrastination, losing interest in personal or business-related activities, and neglecting your own needs while meeting the needs of clients or family.

    Recognizing and Addressing Burnout
    • Step 1: Stop and Notice – Pay attention to the signs of burnout and take a moment to assess what needs to be adjusted in your coaching business or daily routine.
    • Step 2: Take Action – Seek objective help, like calling a therapist or considering short-term solutions (such as medication) to regain balance and mental clarity.

    Daily Practices to Prevent Burnout
    • Juliet emphasizes the importance of daily breathing exercises, like the 4-7-8 method or 4-4-4-4 breathing, to reduce stress and improve mental clarity in your personal and business life.
    • Meditation, yoga, and sound healing (e.g., binaural beats) can also be transformative tools to manage stress in high-performing coaching businesses.
    • Juliet suggests focusing on micro moments of joy throughout the day, which can be more effective than traditional gratitude practices for maintaining balance and preventing burnout.

    Key Quotes
    • “Burnout looks like resentment. If normal tasks make you feel...
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    26 mins
  • Mastering Real Estate Niche Marketing With Daniel Lesniak
    Jan 28 2025

    In today’s episode, I’m thrilled to bring on Dan Lesniak. Dan is a bestselling author, real estate broker, trainer, and Ironman athlete. He began his real estate career in 2012 and achieved over $22 million in sales during his first year. As the co-founder of HyperFast Agent, Dan has dedicated his career to helping entrepreneurs, coaches, and team leaders scale their businesses with actionable strategies and proven methods. In this episode, Dan shares his insights on niching, handling rejection, leveraging social media, and scaling your business with confidence.

    Guest Introduction

    Dan Lesniak is a trailblazer in business growth and real estate coaching. He co-founded HyperFast Agent and is renowned for scaling the Keri Shull team into one of the nation’s most successful real estate teams. Dan advocates for niche marketing, relationship-building, and strategic agent attraction. With extensive experience in creating large networks and leveraging residual income models, Dan stands out as a thought leader. His commitment to empowering entrepreneurs and online coaches makes him a standout guest in today’s ever-changing business landscape.

    Mastering Real Estate Niche Marketing - Key Takeaways
    • Niching down is essential for dominating a specific market and achieving transformational business growth. Narrowing your focus allows you to build trust and gain momentum.
    • Rejection is an inevitable part of the process. Adopting a “sorter mentality” helps you find the right clients or collaborators without wasting energy on convincing the wrong ones.
    • Social media and video content are powerful tools for scaling online coaching businesses. Repetition and consistency improve both your skills and your audience engagement.
    • Focus on actions rather than outcomes. Staying process-driven allows you to navigate both the highs and lows of business more effectively.
    • Humility is critical for long-term success. Staying grounded helps you make better decisions, strengthen relationships, and adapt to challenges.

    Dan’s Strategies for Overcoming Rejection
    • Reframe rejection as a numbers game. Focus on finding the people who genuinely need your transformational coaching services.
    • Develop a “sorter mentality” to identify ideal clients and opportunities instead of trying to convince everyone.
    • Use the “ledge” technique to handle objections effectively by asking open-ended questions such as, “Can you tell me more about why you feel that way?”
    • Build emotional resilience by recognizing rejection triggers and pausing to regain focus before responding.

    Leveraging Social Media and Video
    • Consistency is the foundation of building an online presence. Even if your initial videos or posts don’t perform well, they refine your skills and prepare you for success.
    • Focus on the process rather than results. Repeated efforts lead to growth, even if the payoff isn’t immediate.
    • Use social media strategically to connect with your niche audience and position yourself as an authority in transformational coaching and business scaling.

    Real Estate Market Insights
    • The market is expected to remain stable in the near future. Entrepreneurs and agents should focus on gaining market share instead of relying on an increase in overall transaction volume.
    • Models like EXP Realty’s revenue-sharing system offer excellent opportunities to diversify income and stabilize business revenue during challenging times.

    Lessons from Dan’s Career
    • Humility is essential for navigating challenges and sustaining success. Dan credits humility with helping him adapt to both opportunities and setbacks.
    • Overconfidence during successful periods can hinder growth. Continuous learning and self-improvement are necessary to keep evolving.
    • Success comes from persistence and...
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    22 mins
  • Master Your LinkedIn Lead Gen With Jaime Ellithorpe
    Jan 21 2025

    In this episode, we explore the power of LinkedIn as a tool for building genuine business relationships and scaling your business. Special guest,  Jaime Ellithorpe, shares how to combine automation with authentic human connection to grow your business. We discuss her multi-faceted marketing approach, which blends engaging content with strategic outreach, and explore the pillars of effective messaging.  Jaime also reveals how to create meaningful conversations on LinkedIn and transform the platform into a consistent lead generator for business owners.

    Guest Introduction

    Jaime Ellithorpe is a business growth consultant, author, speaker, and the founder of 540 Strategies, a marketing consulting firm that provides lead generation and appointment booking services for consultants, coaches, and professional services businesses.  She is widely known as "The LinkedIn Lady." With her expertise in LinkedIn outreach, email marketing, and automation,  Jaime helps entrepreneurs generate leads and foster authentic relationships. Her passion lies in aligning marketing systems with mindset and intentionality, enabling business owners to grow their businesses without sacrificing their authenticity or values.

    Master Your LinkedIn Lead Gen - Key Takeaways
    • LinkedIn makes it easy to create genuine human connections, which is vital for business owners looking to grow their client base.
    • Referrals are the fastest and most effective way to scale your business.
    • Curating your LinkedIn network intentionally helps build a high-value audience aligned with your business goals.
    • Authentic conversations and long-term relationships are foundational for sustainable business success.
    • Implementing a system ensures consistency and prevents the unpredictable ups and downs in business growth.

    Why LinkedIn Stands Out

    LinkedIn fosters quality engagement that goes beyond vanity metrics like likes and impressions.  Jaime describes the platform as ideal for “two-way marketing,” where meaningful interactions provide real feedback and connections. For business owners, LinkedIn’s professional environment allows for direct and authentic interactions with potential clients and partners.

    Content Strategy for LinkedIn

     Jaime recommends that entrepreneurs focus on thought leadership content that educates and inspires their audience without giving away all their expertise. Balancing this with subtle invitations, such as booking a call or downloading a resource, helps move prospects further into the funnel.  Jaime’s messaging pillars—aligned with a coach’s core values and expertise—help create content that resonates with an audience and positions the coach as a trusted authority.

    The Hidden Gold in Referrals

    Referrals are LinkedIn’s hidden treasure, offering business owners a way to bypass trust and credibility barriers. By focusing on authentic relationship-building, coaches can generate a steady stream of referrals that feel seamless and natural. This strategy often leads to higher conversion rates and a network that actively supports business growth.

    Daily LinkedIn Habits for Success

     Jaime shared actionable tips to stay consistent on LinkedIn:

    • Define your target audience—know whether you’re seeking clients, referral partners, or collaborative opportunities.
    • Be selective about who you connect with and accept into your network.
    • Start meaningful conversations daily to build trust and engagement with your audience.

    Managing Conversations Without Overwhelm

     Jaime and I discussed focusing on quality over quantity when managing LinkedIn conversations. Her recommended icebreaker questions include:

    • “What inspired you to get into your industry?”
    • “What’s been your biggest challenge in your coaching journey?”
    • Keeping initial exchanges concise and meaningful sets the stage for...
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    25 mins
  • The Future of Business Coaching with Glenn Gow
    Jan 14 2025

    In this episode of The Lindsey Anderson Show, I’m joined by Glenn Gow, an accomplished CEO success coach and AI expert with over 25 years of experience. Glenn shares his valuable insights on how CEOs can leverage AI to boost productivity and enhance business operations. He also delves into the future of business coaching, and the CEO mindset that leaders must embrace to overcome new business challenges. This conversation is full of actionable advice for scaling your business and embracing personal growth as a leader.

    Guest Introduction:

    Glenn Gow is a Harvard MBA, CEO success coach, and AI expert with 25 years of experience as a CEO. He has spent five years as a venture capitalist and has advised major tech companies like Apple, Google, and Microsoft. Glenn is also a columnist for Forbes and has spoken at significant events, such as the Wall Street Journal AI Conference and Harvard Business School. He’s passionate about helping CEOs grow, evolve, and overcome challenges in today’s business world.

    The Future of Business Coaching - Key Takeaways:
    • AI as a Tool for CEOs: Glenn describes AI as an intern—smart but imperfect. While AI can greatly enhance productivity, CEOs must remain mindful of its limitations and always check its work.
    • The CEO Mindset: CEOs need to evolve from being experts in one area (like engineering) to managing multiple aspects of the business, including marketing, sales, HR, and finance. It’s all about personal growth to handle these new responsibilities.
    • Delegation is Key: CEOs must master the art of delegation to avoid burnout. Shifting from micromanaging to empowering their teams allows CEOs to focus on higher-level decisions and scale their business more effectively.
    • AI in CEO Coaching: Although AI tools can offer useful insights, the future of CEO coaching lies in building deep, personal relationships. These connections are what drive real, meaningful change in leadership and business transformation.

    Coaching Insights:
    • Mindset Shift for CEOs: Glenn emphasizes that CEOs, like athletes, need coaches to continue improving even when they’re already at the top of their game. A transformational coach helps you reach even higher levels of performance.
    • Breaking Patterns for Growth: CEOs often fall into patterns of success that no longer serve them. A coach helps them identify and break those patterns to continue moving forward with new strategies for business scaling.
    • Developing Leadership Teams: Glenn stresses that one of a CEO’s primary roles is to hire and nurture a leadership team that is stronger than themselves in specific areas of the business. This is essential to scaling the business and driving long-term success.

    Key Stories:
    • A CEO's Breakthrough Moment: Glenn shares a powerful story of a CEO who raised $150M instead of $50M by shifting his mindset and approach with the board. This CEO moved from asking for permission to confidently declaring his plan, which earned the board’s trust and led to massive success. A great example of how coaching and a mindset shift lead to transformational growth.
    • The Bark vs. Forest Analogy: Glenn uses this analogy to explain how CEOs often get stuck in the details (the bark) and miss the bigger picture (the forest). A coach’s external perspective helps CEOs refocus and solve the right problems, enabling them to scale their business successfully.

    Overcoming Common CEO Obstacles:
    • Overwhelm: Many CEOs feel responsible for everything, which leads to overwhelm and burnout. Glenn recommends using the Objectives and Key Results (OKR) framework to help CEOs prioritize their goals and reduce stress.
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    27 mins
  • The Human Side of AI in Business with Steve Cadigan
    Jan 7 2025

    In this powerful episode, I’m joined by Steve Cadigan, LinkedIn's First Chief HR Officer, best-selling author, thought leader and talent strategist. We dive into how AI can align with our organizational values like customer service, integrity, and collaboration. We explore how AI can create new roles and opportunities while emphasizing the importance of developing our unique human skills like leadership and communication. We also discuss practical strategies for building a healthier and more sustainable relationship with technology and how AI can empower senior workers, bridge generational gaps, and drive transformational change for businesses.

    Guest Introduction

    Steve Cadigan is an incredible talent advisor, speaker, and author. As the former CHRO at LinkedIn, he played a massive role in shaping the company’s culture and success. With over 25 years of HR leadership experience, Steve founded Cadigan Talent Ventures, where he works with organizations like Google, Cisco, and Manchester United. He’s passionate about using AI to enhance humanity, not replace it, and he’s the author of Workquake, a must-read book on the future of work and business transformation.

    The Human Side of AI in Business - Key Takeaways
    • AI should align with core values like integrity, teamwork, and service to truly support transformational growth.
    • We’ll see AI open up opportunities that focus on unique human strengths, such as leadership, communication, and empathy, especially important in online coaching businesses.
    • Before looking outside for talent, use AI to map and uncover your team’s internal skills and capabilities.
    • AI offers a chance to rethink how technology enhances lives, relationships, and business scaling strategies.
    • Seniors bring irreplaceable human experience and connection skills, which AI cannot replicate, creating new opportunities in the workforce.

    AI and Humanity: Building a Healthy Relationship

    AI should serve us by making our lives more meaningful and reducing stress, not increasing it. It’s an opportunity to improve relationships, both personally and professionally, and create more balanced lives. For transformational coaches and business leaders, leveraging AI effectively can mean deeper connections with clients, fostering trust, and delivering greater value.

    Generational Impacts of AI

    Steve shared fascinating insights on how AI could be a game-changer for older workers. Seniors bring skills like empathy, experience, and pattern recognition that AI cannot replicate. Younger generations may shift their focus to humanities and power skills, creating a workplace where different generations thrive together. This shift can bring new perspectives and approaches to transformational coaching and online businesses.

    Key Quotes
    • "We’re not just cutting jobs; we’re rethinking how technology can help us build more enriching relationships."
    • "AI can’t replace what makes us uniquely human—our empathy, leadership, and ability to connect."
    • "Seniors have the human skills AI can’t replicate—this could swing the pendulum in their favor."
    • "Winning back our relationship with technology is essential for our collective well-being."
    • "Experimentation isn’t just a strategy—it’s a survival skill in today’s fast-evolving AI landscape."

    Resources Mentioned
    • Steve’s website: stevecadigan.com
    • Follow Steve on LinkedIn: https://www.linkedin.com/in/cadigan
    • Follow Steve on TikTok: https://www.tiktok.com/@stevecadigan
    • Get Steve’s book
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    28 mins
  • Mastering Authentic Sales With Laura Wright
    Dec 31 2024

    In this episode, I have the pleasure of interviewing Laura Wright, a coach and business consultant. Laura helps overworked and underpaid women transform into seven-figure empire builders by creating structure and reframing their business models. She firmly believes that when women hold true wealth, it changes the world. The conversation dives into Laura’s journey—from running a multi-seven-figure real estate investment company to now helping women succeed in their businesses. We explore how her approach to ethical, energetic, and enjoyable sales is reshaping the way women approach business and scaling their online coaching practices.

    Guest Introduction:

    Laura Wright is a business consultant, coach, and the founder of Epic at Sales. Known as a "sales ninja," she specializes in helping women create wealth and scale their businesses. Through ethical, energetic, and enjoyable sales techniques, Laura empowers women to create their own economy and reach their highest potential. She is committed to teaching women how to authentically sell high-ticket offers and successfully build their businesses with intention and integrity.

    Mastering Authentic Sales - Key Takeaways:
    • The Power of Sales: Sales is a critical skill for success, especially in online coaching. When done ethically and energetically, it can lead to significant growth and business scaling.
    • Overcoming Limiting Beliefs: Many women undercharge and overdeliver because they haven’t been taught how to sell high-ticket offers. Learning to price services appropriately is transformative for your coaching business.
    • The Math Behind Pricing: It’s crucial to calculate how many clients you can serve and what you need to charge to meet your income goals. This understanding can help scale your online coaching business more effectively.
    • Switching from Service Provider to Business Owner: Moving from offering a service to creating scalable offers is key to building a business that can operate without constant client intake—vital for growing your online coaching.
    • The Importance of Ethical Sales: Sales doesn't have to be coercive or uncomfortable. When done with love, energy, and authenticity, it can empower clients and lead to stronger relationships, which is especially important when scaling your coaching business.

    Laura’s Pivotal Moment:
    • From Disaster to Success: Laura shares her personal story of losing everything during the 2008 financial crash and how learning sales and restructuring her offers helped turn things around.
    • A Moment of Clarity: After helping a client grow from $250K to $1.2 million, Laura realized that teaching women how to scale their online coaching businesses was her true calling.

    Why Women?

    Laura works primarily with women because they’re often not taught to sell in ways that feel natural or ethical. Many women are conditioned to undercharge and undervalue their services, while traditional sales tactics are often coercive. Laura is passionate about helping women overcome these barriers and embrace their sales power, which can have ripple effects on other areas of life, including scaling their businesses.

    Top 3 Problems Women Face in Sales:
    • Undercharging and Overdelivering: Women often undervalue their services, leading to burnout and limiting their income potential.
    • Not Comfortable with High-Ticket Sales: Many women struggle with selling premium offers because they haven’t been shown how to position them effectively in the market.
    • The Lack of Capital: Women often use the money they make from sales to reinvest in their businesses, limiting growth potential. Pricing services correctly is essential to creating...
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    27 mins