In this Episode of the Modern Way Podcast, Theo Clarke Interviews Serial Entrepreneur Robert J Miller. In this interview they delve into the mind of elite marketer, eCom and finance expert Robert J Miller. From political campaign strategies to DTC marketing, Robert J Miller reveals how expert marketers need to approach their marketing in today's modern economy.
Key takeaways from the episode:
1. 📊 Data-Driven Decision Making: Robert emphasizes the importance of analyzing various metrics in digital marketing, such as click-through rates, hook rates, hold rates, and conversion rates, to measure ad performance and effectiveness. Understanding and tracking data throughout the entire sales funnel is crucial for optimizing marketing strategies and maximizing revenue.
2. 🧠 Mindset Matters: Robert discusses the significance of mindset in achieving success. He highlights the impact of positive and negative thoughts on outcomes and stresses the importance of belief in oneself before making decisions. Entrepreneurs should focus on techniques to improve their mindset and problem-solving skills, such as seeking mentorship, coaching programs, and education.
3. ⏰ Time Management and Automation: Robert shares his insights on the modern way of doing business, focusing on designed lifestyle and digital leverage to automate and outsource tasks. He suggests entrepreneurs track their time usage in 15-minute increments to understand personal time usage and emphasizes the value of creating habits and blocks of time for deep work.
Tune in to this episode of The Modern Way Podcast to learn more about Robert's journey and gain valuable insights into e-commerce, digital marketing, and entrepreneurial success. 🎧
Overview of Actionable Steps
- Know your market's pains better than they do
- Understand What they've been pitched prior and either give them a "new way", or reinforce the "old way"
- Focus on getting attention, stop competing with your "competitors"
- Do the boring work, optimize each step in your marketing campaign consistently.
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38 mins