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The Ninja Selling Podcast

The Ninja Selling Podcast

By: Ninja Selling
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 The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.Ninja LLC 2025 Career Success Economics Leadership Management & Leadership
Episodes
  • The Return of the Sales Meeting: Announcing the Monthly Ninja Sales Meeting with Larry Kendall

    The Return of the Sales Meeting: Announcing the Monthly Ninja Sales Meeting with Larry Kendall
    Jun 9 2025
    Get ready for an exciting new chapter in the Ninja Selling community! Rob Nelson welcomes the founder of Ninja Selling, Larry Kendall, to the podcast for a special episode. They reminisce about the legendary sales meetings at The Group Real Estate, which were instrumental in building its high-performance culture and achieving remarkable productivity (averaging 52 transactions per associate!). Larry shares the core principles behind those impactful meetings – ethos, logos, and pathos – and how they fostered energy, collaboration, and real business results for attendees. The conversation then pivots to an exciting announcement: Ninja Selling is launching a monthly, complimentary, 30-minute "Ninja Sales Meeting," hosted by Larry Kendall himself! Starting July 7th at 8:00 AM Mountain Time, this live online meeting aims to provide ninjas with actionable takeaways, skill-building insights, and a valuable return on their time investment. Larry outlines the vision for these meetings, focusing on addressing current market challenges (like pricing strategies), helping ninjas improve their business and life, and fostering a stronger sense of community within the Ninja Nation. Learn how these meetings will be structured, how to submit questions for Larry to address, and why now is the perfect time to bring back this powerful tradition in a new format. This episode is a must-listen for any Ninja looking to gain regular insights from Larry, connect with the broader community, and continuously elevate their business. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. To register for the Ninja Sales Meeting and subscribe for updates, visit ninjaselling.com and look for the subscribe link in the upper left corner, and follow Ninja Selling on Facebook and Instagram. Episode Highlights: Reminiscing with Larry Kendall: The Legendary Sales Meetings at The Group Real Estate The Impact of Sales Meetings: Building Culture and Driving Productivity Larry's Philosophy: The Three Keys to Persuasion in Meetings (Ethos, Logos, Pathos) How Sales Meetings Make Agents Money: Collaboration and Deal Creation The Evolution of Meetings: Adapting to Changes in Technology and the Industry Larry's "List": Revisiting Powerful Practices That Were Discontinued Exciting Announcement: The Launch of the Monthly Ninja Sales Meeting with Larry Kendall! Format and Goals: 30 Minutes, Complimentary, ROI-Focused, Actionable Takeaways Topics to be Covered: Addressing Current Challenges (e.g., Pricing), Business & Life Improvement Q&A Segment: Submit Your Questions for Larry How to Register and Stay Informed About the Ninja Sales Meeting Why Now? The Need for Connection, Community, and Continuous Learning Key Takeaways: "A sales meeting is the culture point of your office. If you have great meetings, attendance will soar, tribe gets bigger, stronger, they get more connected." "I come to that meeting and that meeting makes me money. I do deals based upon what happens in that room." "There are three keys to persuasion, ethos, logos and pathos." "The goal [of the Ninja Sales Meeting] is return on investment... when you're done, you're going to say that was a really valuable 30 minutes to me. I got an idea that's going to put a transaction together for me." "How can we help somebody improve their business or their life? What can we do? What are some takeaways that they can have...?" "The most productive [teams]... meet many of them daily... They certainly meet on a weekly basis. That tells me they find the value in having a get together." "If you get a group of really good salespeople together and they start sharing what they have and what they know... deals will start to occur." "[The Ninja Sales Meeting] will further our mission of helping to change the industry, change the way salespeople are perceived, build a culture and a tribe of ninjas..." Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    23 mins
  • Create More, Work Less

    Create More, Work Less
    Jun 2 2025
    Is it possible to achieve your biggest results yet while actually working less? Absolutely! Join Eric Thompson on the Ninja Selling Podcast as he welcomes Deanna Foreman of Coldwell Banker Vanguard Realty in Jacksonville, Florida, and her Ninja Coach, Jon Hill. Deanna shares her inspiring journey of how she achieved her best first quarter ever (17 closings!) and is on pace for her best second quarter, all while reclaiming her time and creating better work-life harmony. Deanna, a dedicated Ninja who has attended six installations and Ninja Now, discusses the pivotal decision to "level up" her business and engage with coaching. Learn how, with Jon's guidance, she shifted from working "25/8" (as her daughter affectionately put it) to implementing intentional business hours, taking Sundays off, and focusing her efforts. This episode explores the power of mindset, the importance of setting clear expectations with clients, and the courage to say "no" to situations that don't align with your value (like requests for commission discounts). Discover Deanna's practical strategies, such as her "monthly admin day" for proactive planning, and how simple tools like a timer can create focus and urgency. Jon Hill shares the coach's perspective on Deanna's remarkable progress, highlighting her commitment as a "100% implementer" and her willingness to step outside her comfort zone. This conversation is packed with actionable takeaways for any agent looking to boost their productivity, protect their time, and build a more fulfilling business. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Deanna Foreman (Coldwell Banker Vanguard Realty, Jacksonville, FL) & Ninja Coach Jon Hill Deanna's Record-Breaking Q1 2025: 17 Closings and on Pace for Best Q2 The "Why" Behind Deanna's Multiple Installation Attendances: Mindset Reset and Continuous Learning The Decision to Level Up: Deanna's Commitment to Growth From "25/8" to Work-Life Harmony: Implementing Business Hours and Taking Sundays Off Setting Expectations with Clients: Communicating Availability and Value The Power of Intentionality: Working Smarter, Not Harder Deanna's "Monthly Admin Day": A Strategy for Proactive Planning Red Flags: Recognizing and Addressing Requests for Commission Discounts The "100% Implementer": Deanna's Commitment to Taking Action The Value of Coaching: Accountability, Mindset Shifts, and Strategic Guidance Key Takeaways: "This is my fifth installation. I have increased my business every year since... I'm gonna take my business to the next level." "[The installation is] a complete reset... you're getting different things from it because depending on where you are in your business and in your life, you're going to take different things from it." "I'm my own biggest competitor, and I'm just constantly striving for whatever I feel is next." "In order to... go to the next level... we need to go slower to go faster. We need to fill your cup." "[My daughter] would say, 'Mama, you work 25/8. Like, what are you doing?'" "I'm much more intentional during the time that I am working." "[Using a timer] makes you focus and keep things going. And you're always racing the clock. So it's almost like a game." "If someone is asking for a discount, they don't recognize the value, the true value you bring to the table." "She is someone that, once we agree on a call, I have zero doubt that... she will go out there and try. She will take what we talk about and put it into action." "I recognize that all growth happens outside of your comfort zone." Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    28 mins
  • Navigating Seller Risk: A Modern Approach to Pricing Conversations

    Navigating Seller Risk: A Modern Approach to Pricing Conversations
    May 26 2025
    Join Rob Nelson and Peter Parnig on this "intellectual safari" as they explore a timely and crucial topic: how to effectively discuss pricing with sellers by understanding and addressing their inherent risk tolerance. Moving beyond traditional, often adversarial, pricing conversations, Peter introduces a Ninja-inspired approach that positions the agent as a trusted advisor and partner, helping sellers navigate their two primary fears: leaving money on the table and the property not selling at all. Triggered by observations during the pandemic and the current market shift where price reductions are common, Peter breaks down how sellers' pricing desires are often an expression of their individual tolerance for risk. This episode offers a fresh perspective on visual pricing and the "choices and consequences" framework, empowering agents to guide sellers toward informed decisions rather than dictating a price. Through insightful role-play and discussion, Rob and Peter demonstrate how to reframe the pricing conversation to be collaborative, reduce conflict, and ultimately help sellers achieve their goals. Learn how to ask the pivotal question that uncovers a seller's dominant fear, leverage market data effectively, and dust off underutilized tools like the "buyer's eyes" conversation (with some caveats!). This episode provides actionable strategies to transform your listing presentations and build stronger, more trusting relationships with your sellers in today's dynamic market. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Don't forget to subscribe to the Ninja Weekly Action Tip at ninjaselling.com (upper left corner) for more great insights! Episode Highlights: The Genesis: Pandemic Lessons and Evolving Seller Risk Tolerance Seller's Three Greatest Fears (and How They Relate to Price) The Problem with Traditional Pricing: An Adversarial Approach The "Aha!" Moment: Overpricing as an Expression of Risk Tolerance Visual Pricing and Choices & Consequences: Partnering with Sellers Role-Play: Asking the Key Question – "Which Risk Pings on You Harder?" Managing Seller Expectations: The "Try Price" and Price Reduction Strategy Using Real-Time Market Data to Guide Decisions Dusting Off Seller Tools: The "Buyer's Eyes" Conversation (and its Nuances) The Importance of Homogeneous Properties for Effective Comparisons Reframing the "Overpricing" Dialogue: Understanding Seller Motivation The Power of Reminding Sellers of Their Initial Investment (Subtly) Controlling the Process, Not the Decision: The Ninja Way Key Takeaways: Recognize that every seller has a unique tolerance for risk, and frame pricing discussions around helping them manage this. Understand that a seller's desire to "overprice" often stems from their fear of leaving money on the table, not just being unrealistic. Utilize visual pricing tools (like scattergrams) to empower sellers to make informed pricing decisions collaboratively. Ask sellers directly which fear is greater for them: leaving money on the table or the property not selling at all. Educate sellers that a more aggressive initial pricing strategy can attract multiple offers and potentially drive the price up. Position your value by offering a "pricing strategy" designed to achieve top market value, rather than just a "CMA." If sellers want to test a higher price, establish a clear timeframe and data points for reassessment based on market feedback. Shift from "convincing" sellers to guiding them with data and helping them understand market dynamics and their choices. View sellers who seem "unreasonable" or "unrealistic" as individuals managing their fear of loss, and approach them with empathy. Subtly reminding sellers of their initial investment can help frame the current market value more positively. Links: Links: Website: http://www.NinjaSelling.com/Podcast Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
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    27 mins
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