In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results.

Listeners will learn why Honda’s diverse product lineup—from youth ATVs to premium Gold Wings—requires a segmented, strategy-first approach to PPC (Pay-Per-Click) advertising. Mike outlines the critical importance of differentiating between Honda Powersports and Honda Automotive in keyword targeting and explains how improper exclusions can waste ad spend on unrelated car or marine traffic.

This episode covers a full spectrum of Google Ads best practices for Honda dealers, including:

• Structuring campaigns by product type (on-road vs. off-road)
  
  
• Prioritizing high-converting keywords and brand defense tactics
  
  
• Smart use of negative keywords to eliminate non-relevant traffic
  
  
• Leveraging CRM and pump-in/pump-out reports to optimize zip code targeting
  
  
• Implementing ad scheduling to capture intent-heavy traffic at the right times
  
  
• Making demographic bid adjustments based on real-time analytics
  
  
• Crafting effective remarketing strategies and the role of custom intent audiences
  
  
• Using YouTube ads to build awareness and reach potential buyers at multiple stages of the funnel
  
  

Whether you’re a Honda Powersports dealer or managing PPC for a brand with a diverse product mix, this episode offers practical, no-nonsense guidance to improve campaign performance.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses.

Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and Grok, and how local businesses can adapt without blowing their budgets.

You’ll hear practical strategies for making your website more visible and resilient, including how to leverage structured data, create content that taps into conversational queries, and use tools like Google Search Console to stay competitive.

Key insights from this episode include:

• What Google’s latest core update really means for local SEO
  
  
• How AI-generated summaries are reshaping search results
  
  
• Why structured data is more important than ever
  
  
• The role of FAQ-style content in ranking for modern queries
  
  
• How to think about SEO in the age of AI and zero-click searches
  
  
• Tools and tactics every SMB should consider using now
  
  

Whether you're in automotive, multifamily, legal, or another local industry, this episode will give you clear direction for navigating the rapidly evolving search landscape.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

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Google's Performance Max (PMAX) campaigns have been around for a while, but many advertisers still struggle to fully understand how they work and how to optimize them. In this episode of The POMCAST, Seth Peacock, Associate Director of Paid Media at Premier Online Marketing, breaks down everything marketers need to know about PMAX—what it is, how it differs from traditional Google search campaigns, and the latest updates shaping its effectiveness in 2025.

Seth shares expert insights on audience segmentation, bidding strategies, creative optimization, and overcoming data transparency challenges. He also discusses recent changes in brand safety guidelines, GA4 integration, and campaign-level negative keyword controls—all designed to give advertisers more control over their campaigns.

If you're looking to maximize performance, avoid common mistakes, and better understand how PMAX fits into your broader paid media strategy, this episode is packed with valuable takeaways. Whether you're in automotive, multifamily marketing, or lead generation, Seth provides actionable strategies to help you leverage PMAX effectively.

Key Takeaways:

• PMAX campaigns integrate multiple ad channels into one campaign.
• Understanding PMAX is crucial for effective digital marketing.
• Recent updates include GA4 integration and campaign-level negative keywords.
• Data transparency remains a concern for advertisers using PMAX.
• Building a robust keyword list is essential for campaign success.
• PMAX is designed to complement traditional search campaigns.
• Bidding strategies in PMAX are automated and require careful management.
• Brand safety can be enhanced by excluding branded terms in PMAX.
• Advertisers should leverage insights from PMAX to inform their strategies.
• Effective campaign management requires understanding the nuances of PMAX. Play around with TCPA and ROAS for better performance.
• Segment campaigns by levels of intent for effective targeting.
• Use audience signals and search signals to enhance Performance Max.
• Tailor creative assets to user needs for higher engagement.
• A/B test creative performance regularly to optimize results.
• Don't repeat old advertising strategies; innovate instead.
• Utilize first-party data for audience segmentation.
• Engage with online communities for insights and support.
• Understand client needs to build trust and improve outcomes.
• Embrace AI and automation to streamline workflows.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

Subscribe for more insights on SEO, PPC, and digital marketing.

Follow Us:

www.LinkedIn.com/company/itspremieronlinemarketing/

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Podcast Directed and Produced by: www.hiredgunsagency.com