Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can provide you with better-quality leads and how a hybrid approach combining direct marketing and ILS can supercharge your efforts.

Explore the most effective apartment lead generation channels with us, where we discuss the balance between SEO and paid media. Learn why Google search ads, especially call-only ads for mobile users, are game-changers in driving valuable traffic. We'll also share insights on why YouTube advertising with custom intent lists can be a cost-effective method to engage potential renters and how Bing could be your secret weapon for cost-efficient search marketing. We delve into the limitations of display advertising and the often overlooked potential of Bing as a complement to your Google strategies.

Lastly, we dive into the nuts and bolts of optimizing Google Ads for multifamily properties, from smart keyword strategies to effective remarketing campaigns. Hear about the best practices for managing campaigns for different apartment types and the crucial KPIs for optimizing your property marketing. With practical tips on video content creation and targeting, this episode is packed with actionable insights designed to elevate your apartment marketing game. Don't miss out on mastering the strategies that can help you maintain optimal occupancy while attracting high-quality leads!

Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed exploration of essential keyword categories, ranging from high-volume, low-intent keywords to highly targeted, high buyer-intent keywords. He covers industry terms, dealer-specific phrases, and finance-related keywords, emphasizing the importance of aligning your budget and goals for maximum effectiveness.

Discover how to optimize your new vehicle PPC campaigns to attract high-intent traffic. Mike shares his expertise on incorporating leasing terms, trim lines, and specific model years to engage car enthusiasts ready to make a purchase. Learn how promoting upcoming models, such as the 2025 Toyota 4Runner, can generate leads even before the vehicles are available. Mike also provides valuable advice on optimizing keywords for used car campaigns, stressing the importance of updating keyword lists based on current inventory and understanding the benefits and limitations of dynamic campaigns.

In our comprehensive discussion on budget allocation and finance strategies, you will learn how to manage your ad spend effectively by targeting geo-specific dealer terms and finance keywords that indicate purchase readiness. We also address the necessity of brand defense strategies to safeguard your traffic from competitors.

Lastly, we analyze inefficiencies in the automotive industry's advertising spend, highlighting common pitfalls in current digital marketing practices and frustrations with Google's platform. This episode is essential for anyone aiming to master their PPC strategy and enhance their digital marketing efforts in the automotive sector.

Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on resource allocation, keyword targeting, and making data-driven decisions to stand out in a competitive market.

Explore the importance of campaign segmentation with a case study on a Ford dealership, where precise targeting can lead to better control of spend and performance. Learn the pitfalls of lumping various product categories into a single campaign and the evolution of Google AdWords. We delve into the necessity of experienced oversight to avoid wasted budgets and ineffective strategies, ensuring your marketing efforts are both efficient and effective.

Get the lowdown on intelligent targeting, precise tracking, and the essentials of effective ad copy strategies. From geo-targeted advertising to leveraging AI in marketing, this episode covers it all. Understand the significance of updating creative content to avoid ad fatigue and how smaller, strategically placed targeting circles can improve marketing efficiency. Mike also discusses the future of search technologies and how they influence current and forthcoming strategies in digital marketing. Don’t miss out on these invaluable insights to elevate your dealership's digital marketing game.