In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results.

Listeners will learn why Honda’s diverse product lineup—from youth ATVs to premium Gold Wings—requires a segmented, strategy-first approach to PPC (Pay-Per-Click) advertising. Mike outlines the critical importance of differentiating between Honda Powersports and Honda Automotive in keyword targeting and explains how improper exclusions can waste ad spend on unrelated car or marine traffic.

This episode covers a full spectrum of Google Ads best practices for Honda dealers, including:

• Structuring campaigns by product type (on-road vs. off-road)
  
  
• Prioritizing high-converting keywords and brand defense tactics
  
  
• Smart use of negative keywords to eliminate non-relevant traffic
  
  
• Leveraging CRM and pump-in/pump-out reports to optimize zip code targeting
  
  
• Implementing ad scheduling to capture intent-heavy traffic at the right times
  
  
• Making demographic bid adjustments based on real-time analytics
  
  
• Crafting effective remarketing strategies and the role of custom intent audiences
  
  
• Using YouTube ads to build awareness and reach potential buyers at multiple stages of the funnel
  
  

Whether you’re a Honda Powersports dealer or managing PPC for a brand with a diverse product mix, this episode offers practical, no-nonsense guidance to improve campaign performance.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses.

Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and Grok, and how local businesses can adapt without blowing their budgets.

You’ll hear practical strategies for making your website more visible and resilient, including how to leverage structured data, create content that taps into conversational queries, and use tools like Google Search Console to stay competitive.

Key insights from this episode include:

• What Google’s latest core update really means for local SEO
  
  
• How AI-generated summaries are reshaping search results
  
  
• Why structured data is more important than ever
  
  
• The role of FAQ-style content in ranking for modern queries
  
  
• How to think about SEO in the age of AI and zero-click searches
  
  
• Tools and tactics every SMB should consider using now
  
  

Whether you're in automotive, multifamily, legal, or another local industry, this episode will give you clear direction for navigating the rapidly evolving search landscape.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Google's Performance Max (PMAX) campaigns have been around for a while, but many advertisers still struggle to fully understand how they work and how to optimize them. In this episode of The POMCAST, Seth Peacock, Associate Director of Paid Media at Premier Online Marketing, breaks down everything marketers need to know about PMAX—what it is, how it differs from traditional Google search campaigns, and the latest updates shaping its effectiveness in 2025.

Seth shares expert insights on audience segmentation, bidding strategies, creative optimization, and overcoming data transparency challenges. He also discusses recent changes in brand safety guidelines, GA4 integration, and campaign-level negative keyword controls—all designed to give advertisers more control over their campaigns.

If you're looking to maximize performance, avoid common mistakes, and better understand how PMAX fits into your broader paid media strategy, this episode is packed with valuable takeaways. Whether you're in automotive, multifamily marketing, or lead generation, Seth provides actionable strategies to help you leverage PMAX effectively.

Key Takeaways:

• PMAX campaigns integrate multiple ad channels into one campaign.
• Understanding PMAX is crucial for effective digital marketing.
• Recent updates include GA4 integration and campaign-level negative keywords.
• Data transparency remains a concern for advertisers using PMAX.
• Building a robust keyword list is essential for campaign success.
• PMAX is designed to complement traditional search campaigns.
• Bidding strategies in PMAX are automated and require careful management.
• Brand safety can be enhanced by excluding branded terms in PMAX.
• Advertisers should leverage insights from PMAX to inform their strategies.
• Effective campaign management requires understanding the nuances of PMAX. Play around with TCPA and ROAS for better performance.
• Segment campaigns by levels of intent for effective targeting.
• Use audience signals and search signals to enhance Performance Max.
• Tailor creative assets to user needs for higher engagement.
• A/B test creative performance regularly to optimize results.
• Don't repeat old advertising strategies; innovate instead.
• Utilize first-party data for audience segmentation.
• Engage with online communities for insights and support.
• Understand client needs to build trust and improve outcomes.
• Embrace AI and automation to streamline workflows.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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In this episode of The POMCAST, Claire Shaug, COO of Premier Online Marketing, joins the conversation to share expert insights on apartment SEM (Search Engine Marketing) and PPC (Pay-Per-Click) strategies. With years of experience in multifamily digital marketing, Claire breaks down how apartment communities can optimize paid search campaigns to generate high-quality leads, maximize ad spend, and drive more leases.

Claire discusses what truly defines a high-quality lead in the apartment industry and how different lead types—phone calls, form submissions, chat interactions, and completed applications—impact conversion rates. She emphasizes the importance of tracking renter behavior, understanding the apartment search journey, and leveraging first-party data to refine targeting and improve lead-to-lease conversion.

The conversation also dives into Google’s advertising restrictions on housing, including limitations on demographic and zip code targeting, and how multifamily marketers can navigate these challenges using audience segmentation, behavioral retargeting, and cross-platform strategies with YouTube, Gmail, and Display ads.

Additional key topics include:

• How to measure SEM success beyond clicks, focusing on lead engagement and lease conversions.
• Seasonality in apartment marketing and how to strategically adjust ad spend throughout the year.
• Aligning SEM and SEO strategies to improve search visibility, reduce CPCs, and maximize ROI.
• Why brand bidding is critical to prevent competitors and ILS platforms from poaching high-intent prospects.

Claire’s insights provide a practical, data-driven approach to apartment marketing, helping property managers, marketing directors, and agencies fine-tune their digital advertising efforts to reduce wasted spend and drive more qualified renters into leases.

If you’re looking to elevate your multifamily SEM strategy, this episode is packed with actionable takeaways that will help you optimize your campaigns and stay ahead in a competitive market.

Tune in now to hear Claire Shaug’s expert advice on apartment PPC and SEM success!

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Get ready to master your digital marketing budget with insights from Mike Shaug, founder and CEO of Premier Online Marketing. Learn how to reverse engineer your traffic needs from lead generation goals and why too much traffic is never a problem. From understanding your sales targets to dissecting competitors' spending through Google Ads' auction insights, Mike provides a treasure trove of strategies to ensure informed budgeting decisions that drive growth and stability in an ever-competitive landscape.

Explore the untapped potential of organic traffic as we uncover why it's often more rewarding than paid options. Frequent Google algorithm changes might be daunting, but staying updated is crucial to maintaining those high conversion rates and avoiding revenue fluctuations. With new players like Gemini and ChatGPT entering the arena, flexibility in your digital marketing strategy is no longer optional. Learn how to leverage SEO and content updates to maintain a steady stream of organic traffic, while also preparing for when paid media needs to take the spotlight.

The digital landscape is shifting, and so should your approach. Discover the importance of diversifying beyond Google, with platforms like Bing and Microsoft gaining prominence. Learn how to mitigate risks associated with website migrations during mergers and acquisitions, and understand why a first-mover advantage on emerging platforms could be your secret weapon. Mike also shares why video marketing should be on your radar and how businesses can utilize it effectively without competing for viral fame. This episode is your guide to staying ahead in the dynamic world of digital marketing.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just nice to have but a necessity in today's competitive market. We promise actionable insights and practical steps to elevate your rankings and digital marketing efforts.

Our conversation with Mike & Andres is packed with vital strategies to optimize your Google Business Profile and boost local search results. We discuss the importance of consistent citations, NAP (Name, Address, Phone number), and regular updates to stay ahead. We uncover common misconceptions about SEO services and share tips on how to avoid low-cost traps that could cost you more in the long run. Expect to gain clarity on local SEO and organic search, including the critical elements like click-through rates, reviews, and map pack visibility.

Dive deep into the practical side of SEO with essential on-page optimization tactics. We break down the strategic use of keywords, geographic terms, and proper use of headings to boost your search engine rankings. Whether you're a seasoned pro or just starting, this episode is your guide to mastering SEO and making your dealership a digital powerhouse. Don't miss it!

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can provide you with better-quality leads and how a hybrid approach combining direct marketing and ILS can supercharge your efforts.

Explore the most effective apartment lead generation channels with us, where we discuss the balance between SEO and paid media. Learn why Google search ads, especially call-only ads for mobile users, are game-changers in driving valuable traffic. We'll also share insights on why YouTube advertising with custom intent lists can be a cost-effective method to engage potential renters and how Bing could be your secret weapon for cost-efficient search marketing. We delve into the limitations of display advertising and the often overlooked potential of Bing as a complement to your Google strategies.

Lastly, we dive into the nuts and bolts of optimizing Google Ads for multifamily properties, from smart keyword strategies to effective remarketing campaigns. Hear about the best practices for managing campaigns for different apartment types and the crucial KPIs for optimizing your property marketing. With practical tips on video content creation and targeting, this episode is packed with actionable insights designed to elevate your apartment marketing game. Don't miss out on mastering the strategies that can help you maintain optimal occupancy while attracting high-quality leads!

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed exploration of essential keyword categories, ranging from high-volume, low-intent keywords to highly targeted, high buyer-intent keywords. He covers industry terms, dealer-specific phrases, and finance-related keywords, emphasizing the importance of aligning your budget and goals for maximum effectiveness.

Discover how to optimize your new vehicle PPC campaigns to attract high-intent traffic. Mike shares his expertise on incorporating leasing terms, trim lines, and specific model years to engage car enthusiasts ready to make a purchase. Learn how promoting upcoming models, such as the 2025 Toyota 4Runner, can generate leads even before the vehicles are available. Mike also provides valuable advice on optimizing keywords for used car campaigns, stressing the importance of updating keyword lists based on current inventory and understanding the benefits and limitations of dynamic campaigns.

In our comprehensive discussion on budget allocation and finance strategies, you will learn how to manage your ad spend effectively by targeting geo-specific dealer terms and finance keywords that indicate purchase readiness. We also address the necessity of brand defense strategies to safeguard your traffic from competitors.

Lastly, we analyze inefficiencies in the automotive industry's advertising spend, highlighting common pitfalls in current digital marketing practices and frustrations with Google's platform. This episode is essential for anyone aiming to master their PPC strategy and enhance their digital marketing efforts in the automotive sector.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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