Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time.

In this episode of Franchise Biz Real Talk, Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, and strategic partnerships have helped franchise businesses thrive.

Liz Strikwerda highlights the importance of quick, efficient, and smart communication with their customers. They discuss the use of TrueLark, an AI-powered tool that provides answers to common questions, such as hours, directions, and appointment availability. She views TrueLark as a partner rather than just a vendor, as they have provided training support and testimonials for their franchise owners.

They also talk about the significance of appointment management in their business and how technology can prevent missed opportunities and wasted resources. The episode delved into the challenges and successes of Frenchies Nail Care, including their franchise expansion despite the impact of the Covid-19 pandemic. Liz emphasizes the importance of the client experience cycle and personalized communication in the beauty industry.

Join Guy Coffey and Liz Strikwerda as they discuss the role of technology, automation, and strategic partnerships in growing a successful franchise business.

Takeaways:

1. Utilize technology and automation to streamline processes.
2. Tailor promotions to individual client needs.
3. Cultivate strong partnerships with technology partners.

Quote:
“Just hang on when things seem a little like you have challenges." -Liz Strikwerda

Connect:
Liz Strikwerda
LinkedIn: www.linkedin.com/in/liz-strikwerda-0968a261
Website: www.truelark.com

Guy Coffee
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.frenchiesnails.com
Instagram: @guycoffey