Welcome back product bosses! Today I’m sharing a hard truth which is, focusing only on selling is one of the biggest mistakes you can make in your product-based business. If you’re someone who has really been struggling to make any sales, you’ve seen a decline in your sales, your sales aren’t where you want them to be or really you’re anywhere in between, this episode is for you!

In this episode, I’m sharing the number one thing I have learned and seen from deep diving into and coaching so many product-based businesses this year because what I’ve realized is that things are changing in the product industry. It’s no longer just about getting more eyes and onto more platforms anymore, but rather it’s really about building a business that can support all of this and that you can sell your products from.

So tune in as I share with you what you really need to have in place before you can have a sellable product and a sustainable product business because it’s probably not what you think!

Resources:

• If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

My First Million Podcast

Listen to My First Million wherever you get your podcasts.

My First Million

Hubspot's Breeze

Visit hubspot.com/marketers to learn more!

Hubspot Breeze

Welcome back, product bosses! We have another engaging coaching session with Julie, the founder of Savoure Kitchen, whose business specializes in gourmet nut mixes, barbecue sauces, and salad dressings. If you're still working a 9-5 but wanting to grow your product-based business “side hustle,” then this episode is for you!

Julie has been selling mostly at in-person events like farmers markets and while she has been seeing some success, she’s ready to expand beyond these events and beyond being local to bring in more eyes and customers, but she’s struggling to figure out how to do this with limited time.

Together, we dive deep into creating offers and how to increase average order value so that you can make more money with each purchase, how niching down can lead to your most simple path forward, and the importance of good time management skills and setting goals for yourself!

Tune in as we figure out how Julie can make the most of her limited time to grow her product biz side hustle, while still working her full time job, and how you can do the same in your business, whether you’re a full time or side hustle product boss.

Resources:

• Learn more about Julie’s products at Savoure Kitchen
• Follow Julie’s business journey on Instagram here
• Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
• If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Marketing and Content Hubs

Visit hubspot.com to get started for free!

Hubspot Marketing and Content Hubs

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire

Welcome back, Product Bosses! Get ready to dive deep into the journey of entrepreneurship with me, Jacqueline Snyder, as I share the untold story of my product-based business journey. If you're struggling with your sales channels, feeling overwhelmed, or lacking a clear brand and business structure, this episode is for you!

In this episode, I open up about my early days in business, and how I faced substantial challenges, including balancing work and personal life after having children, and figuring out everything independently—from sourcing materials to identifying my target customers. Learn how I was able to transition from selling at local markets to seeing my products worn by celebrities like Kim Kardashian and Carrie Underwood. I discuss the importance of understanding your customers' pain points, building a cohesive brand, and creating strong business systems and foundations.

Tune in as I share practical lessons you can implement today in your product-based business to reduce burnout and achieve a scalable and profitable business.

Resources:

• If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Marketing and Content Hubs

Visit hubspot.com to get started for free!

Hubspot Marketing and Content Hubs

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire

Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!

Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to.

Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.

Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too!

Resources:

• Learn more about Aurie's products at Sonshine Paperie
• Follow Aurie’s journey on Instagram
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Marketing and Content Hubs

Visit hubspot.com to get started for free!

Hubspot Marketing and Content Hubs

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire

Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.

In this episode, we dive into Claire’s motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.

Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.

Tune in to learn more about Claire’s success and for actionable takeaways that you can apply to your own product-based business!

Resources:

• Learn more about Aunt Flow here
• Follow Aunt Flow’s journey on Instagram
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Marketing and Content Hubs

Visit hubspot.com to get started for free!

Hubspot Marketing and Content Hubs

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire

Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you’re wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!

Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and even double her revenue next year.

Together, we dig deep into the importance of driving your own traffic to Faire to reduce commission expenses, why you need to build retailer relationships, and how knowing your numbers really can make all the difference!

Tune in as we figure out how Tirzah can simply and successfully grow her business, double her sales and increase her profitability, and how you can find your best and simplest path forward too!

Resources:

• Learn more about Tirzah's products at Tirzah Lane Art
• Follow her journey on Instagram
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
• Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Marketing and Content Hubs

Visit hubspot.com to get started for free!

Hubspot Marketing and Content Hubs

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire

Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!

When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five figures. Challenges such as increased self-doubt with every decision you make, burnout (especially if you’re a solopreneur!), and an increased need to pivot when things do not go your way!

In this episode, we dive deep into strategies you can use to realign your mindset to overcome self-doubt, how to maintain work-life balance to prevent burnout, and the importance of learning from your failures. Plus we discuss why surrounding yourself with a strong network and community is crucial to success!

It’s time to think bigger so tune in now to discover actionable strategies for achieving and surpassing your revenue milestones!

Resources:

• Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Spotlight

Visit hubspot.com/spotlight to see them all and demo for yourself

Hubspot’s Spotlight

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire

Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!

Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this.

Together, we dive deep into why your mindset is your ticket to more money and success, how being proactive in your business will help you get your time back and simple tweaks for you to bump your average order value to make more money, without doing more work!!

Tune in as we figure out how Haley can step into the CEO role of her business and get back her time, while continuing to scale, and how you can implement these tips in your product business as well!

Resources:

• Learn more about Haley's products at Sunbird Collective
• Follow her journey on Instagram
• Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!
• Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Hubspot's Spotlight

Visit hubspot.com/spotlight to see them all and demo for yourself

Hubspot’s Spotlight

Entrepreneurs On Fire

Listen to Entrepreneurs On Fire wherever you get your podcasts.

Entrepreneurs On Fire