Mastering Platform Sales: Insights with Mitch Carson

Summary

In this episode, John Ball interviews Mitch Carson, a seasoned speaker and expert in platform sales, to explore the art of selling from the stage.

The discussion highlights the differences between keynote speaking and platform sales, emphasizing the competitive nature and high earnings potential of the latter.

Mitch shares his experiences and insights, offering advice to aspiring speakers on mastering the craft, the importance of energy, and effectively connecting with audiences.

Key takeaways include learning from industry veterans and the significance of practice and preparation in becoming a successful platform pitchperson.

This episode is a valuable resource for those interested in leveraging speaking engagements to sell products, courses, or services effectively.

Links

https://www.mitchcarson.com/

http://getinterviewedguaranteed.com/meetwithmitch

keywords

selling from stage, keynote speaking, platform selling, sales techniques, public speaking, event marketing, audience engagement, sales training, competitive speaking, online sales.

takeaways

• Selling from the stage is about opening wallets, not just applause.
• Keynote speakers and platform pitch people have different metrics for success.
• The environment and audience are crucial for successful selling.
• Platform selling is for risk-takers and competitive individuals.
• Community and support among speakers are vital for success.
• Understanding human psychology is key to effective selling.
• Practice and preparation are essential for successful presentations.
• Live events generally yield higher conversions than online.
• Starting on other people's stages is a low-risk way to enter the industry.
• Reputation and ethics are critical in the speaking business.

titles

• The Power of Community in Speaking
• Overcoming Sales Anxiety: A Journey

Sound Bites

• "I live for wallets opening up."
• "The job of a platform pitch person is to convert dollars."
• "I sold 800,000 from a stage in Tokyo."

00:00 Introduction to Platform Sales

00:20 Meet Mitch Carson: Master of Platform Sales

02:38 Keynote Speaking vs. Platform Sales

06:15 The Competitive World of Platform Sales

11:59 Traits of a Successful Platform Pitch Person

26:10 Live Events vs. Virtual Events

32:37 Understanding the Events Business

32:51 The Challenges of Starting Out

34:07 The Importance of Networking

36:12 The Impact of Economic Downturns

37:11 Transitioning to Full-Time Speaking

39:42 The Ethics of the Speaking Industry

44:59 The Journey to Mastery

46:53 The Art of Platform Pitching

53:36 The Importance of Practice and Preparation

55:30 Learning from the Masters

59:29 Final Thoughts and Next Steps

Visit https://presentinfluence.com to find out more or go to HTTP://johnballspeaks.com for speaking enquiries. Thanks for listening and please give the show a 5* review if you enjoyed it.