• Many aspiring and even experienced real estate investors struggle with knowing where to start, how to manage properties and tenants effectively, and how to acquire financing.
• There's a common misconception that real estate investing is primarily about dealing with "broken toilets and bad tenants," which discourages potential investors.
• Some investors operate with a "win-lose" mindset, believing that for them to succeed, someone else must fail.
• People fear losing money or believe they don't have enough capital to get started in real estate.

• Without proper guidance on tenant selection and property management, investors can face significant headaches, leading to high turnover, property damage, and financial losses.
• Holding onto the "broken toilets and bad tenants" myth can prevent you from pursuing a potentially lucrative and fulfilling investment path.
• A win-lose mindset can damage valuable relationships, which are essential for long-term success and happiness in business and life. Prioritizing money over relationships can lead to an empty and unfulfilling experience, despite financial gains.
• Fear of financial loss or lack of capital can lead to paralysis by analysis, preventing you from taking the necessary action to build wealth.

• Educate yourself thoroughly: Joel Miller's book, "Build Real Estate Wealth: The Big Book on Income Properties," is a comprehensive guide (460 pages, over 150 checklists) covering everything from mindset to financing, property acquisition, tenant management, and tax implications.
• Master tenant selection: Joel emphasizes that tenant selection begins even before advertising a property, as every decision narrows the pool of potential tenants. Your job is to disqualify applicants until you run out of reasons, ensuring you find reliable tenants who pay rent on time and care for your property.
• Understand the difference between riches and wealth: Riches are about accumulating money, while wealth is about achieving happiness and a full life, often through strong relationships and giving back to the community. Prioritize relationships over short-term financial gains.
• Develop a growth mindset:
• You don't need to know everything to get started; you just need to know enough and be willing to learn and surround yourself with knowledgeable people.
• Overcome the fear of losing money by understanding that real estate is forgiving; losses often occur when you don't hold property long enough for issues to rectify.
• Believe that if you have a good deal, you will find the money.
• Take action and have commitment; "action without commitment will not bring you success."
• Embrace a "win-win-win" approach: Structure deals so that everyone involved benefits – the seller, the buyer, the tenant, the community, and those employed to work on the property.

What are your thoughts on Joel's approach to tenant selection? If this summary piqued your interest, you'll love the detailed examples and checklists in the original video and Joel's book!

Here's a PAS-style summary of the provided @YouTube transcript:

• Many real estate agents, entrepreneurs, and small business owners are overwhelmed, experiencing burnout from trying to do everything themselves. This includes tasks like managing payroll, handling invoices, scheduling, and general administrative duties.
• The current hiring process for administrative support can feel daunting, especially for those who might not need a full-time assistant.
• Black women often face additional challenges, needing to "work twice as hard to be considered half as good", leading to increased pressure to constantly prove their excellence and professionalism.

• Being overwhelmed and constantly "burning the candle at both ends" leads to lack of sleep, missed important personal events (like children's activities), and prevents you from focusing on income-generating activities and growing your business.
• The traditional approach to hiring often requires a significant time and financial commitment, making it hard for businesses to get the specific, flexible support they need.
• For Black women, this extra burden means less time for personal life and potentially feeling isolated without a supportive community that understands their unique struggles with stereotypes and the need to always present a highly polished image.

• Delegate and gain support: Consider hiring a virtual assistant to take administrative tasks off your plate. Start by listing everything you do that doesn't directly add value to your bottom line.
• Flexible and affordable virtual assistant services: Executive Help Now offers flexible packages starting at just 10 hours a month, which is about 2.5 hours a week or 30 minutes a day. This allows you to ease into delegating and build trust with your assistant.
• Automate processes: As shown in Katie's case study, automating tasks like payroll processing can save immense time and reduce stress, allowing you to focus on scaling your business. Executive Help Now helps set up such systems and provides vetted assistants with diverse skill sets, including real estate experience.
• Build a supportive community: Connect with platforms and individuals who understand and support your journey. Renee's podcast, "Renee Speaks", specifically created for women entrepreneurs, provides insights, resources, and a sense of belonging.

What are your thoughts on starting with just 10 hours of virtual assistant support per month? Watch the full video to hear more about Renee's inspiring journey and how Executive Help Now can specifically help real estate professionals!

Here's a PAS-style summary of the YouTube transcript:

• Many real estate agents and investors struggle to close deals because they rely on a single solution for every seller (e.g., only cash offers or only listing a property).
• Traditional marketing methods often result in wasted leads because many sellers don't fit the standard "cash buyer" or "ready-to-list" mold, leading to lost opportunities.
• A significant challenge for real estate professionals is a lack of consistent lead generation and the fear of not knowing what to say to potential clients, which stops them from taking action.
• Mindset issues, such as fear, feeling inadequate, or anxiety, often prevent individuals from implementing proven strategies and achieving higher levels of success, despite having access to information.

• If you're only offering one solution, you're missing out on a large portion of the market, like sellers with low equity who can't take a low cash offer but are motivated to sell on terms.
• You're leaving money on the table by not converting "dead leads" or properties that aren't selling through traditional methods, like houses sitting on the MLS for months.
• Without a consistent marketing strategy and the confidence to engage sellers effectively, your business will suffer from an inconsistent flow of leads, leading to periods of no deals.
• Even with the best strategies, an unaddressed negative mindset can act like a "tire on your back," preventing you from taking the necessary steps to grow your business and income.

1. Multiple Offer System: Offer sellers a choice of solutions:

• Cash offers for quick closings.
• Seller finance deals for maximum net price.
• Staging and listing for retail buyers.
• This approach helps you cater to diverse seller needs and close more deals.

1. Leverage Lease Options for "Dead" Leads:

• For wholesalers: Ask for "dead file" leads (those you couldn't make a cash deal on) and partner on lease options, turning otherwise lost leads into profit.
• For agents: Use lease options for houses struggling to sell on the MLS, offering sellers an alternative to renting and keeping the deal alive.
• Structure lease options with a 12-month term, a monthly lease amount, a strike price, and an option consideration that can go towards the buyer's down payment.

1. Implement Relationship-Based Marketing:

• Cultivate relationships with other real estate professionals like wholesalers, landlords, attorneys, and accountants to get quality referrals.
• Build a "friend in real estate" persona through non-salesy interactions, like hosting social events (e.g., a monthly brunch) and engaging with people on social media. This makes you top of mind when they need real estate services.

1. Consistent Direct Mail Marketing:

• Send out letters and postcards intermittently (e.g., alternating each month) to reach different types of sellers consistently.
• Outsource your marketing to ensure it's done regularly, even when you're busy, as marketing is the "lifeblood of your business."
• Focus on inbound leads by sending mail that prompts sellers to call you directly, indicating a genuine need for help.

1. Master Your Seller Conversations (Deep vs. Wide):

• When sellers call, ask open-ended questions like, "Tell me about your house and the situation, and I'll see what I...

Many people struggle with their retirement savings because of taxes. Traditional retirement accounts like 401ks and 403bs are tax-deferred, meaning you or your heirs will eventually pay 100% of the taxes on that money when you take it out. This can significantly reduce the amount of money you have available in retirement.

If all your retirement money is in tax-deferred accounts, you're essentially building a bigger tax bill for your future. Imagine being a farmer who pays taxes on the entire harvest instead of just the seed; that's what happens with traditional retirement accounts. You lose a big chunk of your hard-earned money to taxes, which means less for you to enjoy during your golden years. This can be especially challenging if tax rates go up in the future, or if you live in a state with additional income taxes.

The key to a more secure and tax-efficient retirement is understanding and using Roth IRAs and exploring tax deed real estate investments.

1. Embrace the Roth IRA:

• Tax-Free Growth: Money in a Roth IRA grows completely tax-free. Once you've had the account for five years and are over 59 and a half, all your withdrawals, including gains, are 100% tax-free.
• Start Early: Even if you can only contribute a small amount, open a Roth IRA as soon as possible. This starts the five-year clock, allowing your money to grow tax-free sooner.
• Conversion Options: If you earn too much to contribute directly to a Roth IRA, consider "backdoor Roth" strategies or converting money from traditional IRAs or 401ks. While you'll pay taxes on the converted amount now, all future growth and withdrawals will be tax-free.
• Self-Directed Roth IRAs: You can even use a self-directed Roth IRA to invest in things like real estate or other assets, giving you more control over your investments and potentially higher returns, all tax-free.

1. Explore Tax Deed Real Estate:

• High Potential Returns: John Burlet's company, Core Tax Deeds, focuses on buying properties at tax sales for pennies on the dollar, with examples of huge returns on investment.
• Opportunity Zones: For those with capital gains from other investments (like selling a business or crypto), Opportunity Zones allow you to defer and even eliminate capital gains taxes by investing in specific areas.
• Accessible Investment: Core Tax Deeds offers opportunities for non-accredited investors, making real estate investing more accessible.

What are your thoughts on shifting your retirement strategy to focus more on tax-free income? Watch the full video to dive deeper into John's insights and real-world examples!

In this deep-dive episode, Jerome Lewis welcomes back RK Bob Brown, a renowned foundation repair expert and author of the best-selling book Foundation Repair Secrets. With over 35 years of experience, Bob exposes the hidden truths, marketing gimmicks, and dangerous misconceptions plaguing the foundation repair industry — especially those that directly impact real estate agents, investors, and homeowners.

Bob breaks down:

• Why soil science (not structure) is at the root of most foundation issues
• The truth behind salespeople disguised as “design consultants”
• How to protect clients from $60,000+ unnecessary repair quotes
• Why most foundation cracks are not structural — and how to tell the difference
• The shocking reality that homeowners insurance usually doesn’t cover foundation damage
• The difference between settlement and heave, and why many contractors ignore the latter
• A smarter, engineer-led strategy that helps agents save deals, avoid liability, and build a reputation for expertise

📘 Bob also shares 3 free resources you can access:

1. 15 Foundation Repair Myths
2. 10 Common Mistakes Real Estate Agents Make
3. A subscription to his educational newsletter
4. 🧠 Whether you're an agent, investor, or simply want to avoid being misled by flashy sales pitches, this episode will give you the knowledge to make smarter, more informed decisions.

• 🎤 Jerome Lewis – From IT to Real Estate Visionary: Jerome Lewis, known as “Mr. Implementation,” shares his transition from emotionally draining jobs in retail and IT to entrepreneurship sparked by discovering Rich Dad Poor Dad. His journey is rooted in rejecting fluff and choosing action, implementation, and results.
• 🛠️ How the Book Journey Began: During the pandemic, Jerome dove into self-education through audiobooks by Russell Brunson and Dan Kennedy. A coaching boot camp taught by Darcy emphasized publishing as a credibility builder. Despite overwhelm among participants, Jerome leaned in and wrote a full book instead of just a report—launching his author journey.
• 📘 20+ Books Published & Why They Matter: Jerome’s books focus on real estate marketing, including Real Estate Marketing Implementation and Real Estate Wealth Secrets. He wrote the first to address the industry's biggest gap—not lead generation, but follow-up. When people asked how, he shared his writing process, sparking a second wave—teaching others to publish.
• 🧠 Mindset Transformation – Beyond “Think Positive”: Initially skeptical, Jerome viewed mindset as fluffy motivation. But over time, he saw that people don’t fail from lack of knowledge—they fail from lack of implementation, blocked by limiting beliefs and emotional barriers. Mindset became his cornerstone, especially emotional regulation.

📚 Mindset Books that Changed the Game:

• Outwitting the Devil by Napoleon Hill – taught him empathy and insight into other people’s mindset struggles.
• Traction by Gino Wickman – helped him clarify strengths, purpose, and business structure.
• Psycho-Cybernetics by Dr. Maxwell Maltz – became his go-to mindset book, especially for those struggling with self-image and action paralysis.
• 📈 Systems, Emotional Control, and Leadership:
• Jerome discusses how emotional control links to leadership. You don’t have to do everything—collaboration and focus on strengths matter more. Mindset isn’t about “can I do this?” It’s “Nothing will stop me.”
• 🌍 Barry Lynch on Parallel Journeys & Bob Proctor’s Influence: Barry reflects on his own journey of transitioning from hard labor and business burnout to mindset mastery through working with Bob Proctor. He affirms that success comes when you stop letting the outer world shape your inner world.
• 🤝 Collaboration Over Competition: Jerome and Barry both emphasize the value of partnerships, emotional awareness, and surrounding yourself with people who elevate your thinking and systems. Their exchange represents a masterclass in aligned entrepreneurship.

• 20+ books authored by Jerome
• 3 stages of transformation: IT worker → Real estate implementer → Author & coach
• 4 core mindset books that reshaped Jerome’s thinking
• 1 decision to write, not report, launched a career and a publishing platform
• 267-888-8185 – Jerome’s personal contact for book access

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🌟 Are you struggling to grow your real estate business or get steady clients?

You're not alone—but you don’t have to stay stuck.

🔥 The Real Estate Marketing Implementation book was made for real estate entrepreneurs like you who want results without the fluff.

Inside, you’ll learn how to:

👉 Create a marketing plan that works so you can stop guessing and start growing

👉 Attract the right clients so your business feels less stressful and

1. 🎙️ Who Is Javier Nichols?: Javier is a passionate real estate professional, educator, and advocate for real change in the real estate industry. From selling cars to real estate, his journey is rooted in honesty, community representation, and the deep desire to empower others through knowledge and systems.
2. 🧠 From Struggle to Strength: Growing up in Trenton, NJ amid crime and poverty, Javier overcame early life challenges. He saw real estate not just as a career, but as a path to generational change and economic empowerment—especially for underrepresented communities.
3. 📈 Why He Left Car Sales for Real Estate: After a personal homebuying experience revealed a lack of care from luxury-focused agents, Javier realized he could offer something better. He transferred his people-first sales philosophy into real estate, focusing on education and empowerment over commissions.
4. 🛠️ Built to Educate: Javier founded the New Agent Handbook platform, including masterclasses, a roleplay group, and a farming course. He emphasizes agent development in market knowledge, scripts, professionalism, and implementation—equipping agents with real-world skills brokers often neglect.
5. 🎯 Professionalism = Perception: Javier stresses the importance of dress, detail, and demeanor. He shares how wearing a suit, using premium paper, and paying attention to presentation has completely changed how clients perceive and treat him—and why new agents must consider this.
6. 🔄 Roleplay = Repetition + Results: He runs an inclusive roleplay group for agents to practice market conversations and objection handling. Unlike many groups, his is not ego-driven—it’s about daily reps, refinement, and accessibility to all.
7. 🌱 Mastering Farming: His farming course breaks down how agents can dominate a small market by hyper-focusing on a few blocks. With data and intention, agents can become local experts, control inventory, and build reputations—all without chasing leads all over a city.
8. 📚 Passion for Education: Javier believes knowledge is power, especially in real estate. He trains agents to understand market data, HUD home programs, RPR reports, and real-world selling—not just theory. He wants agents to become sharp, trusted professionals in any room.
9. 🧪 Assume Nothing, Verify Everything: His mantra encourages agents to question surface-level information. From choosing a brokerage to trusting a mentor, Javier teaches that verification is essential to avoiding wasted time and getting real results.
10. 🏛️ Representation and Advocacy: Javier serves on multiple boards and is active in civic issues—from real estate lobbying to getting sidewalks installed in underserved communities. He views leadership as responsibility, not just a title.

1. 45+ minutes of deep tactical and inspirational insight
2. 14-15 agents on his growing team, with 3 more incoming
3. $99/month gives agents full access to coaching, content, and tools
4. 71% of agents sold zero homes in 2024, highlighting a broken system
5. 2,000 homes = one focused territory that could elevate a real estate career

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🌟 Struggling to grow your real estate business or get steady clients? You’re not alone — but there is a solution.

🔥 Real Estate Marketing Implementation is your no-fluff guide to building momentum and attracting clients that stick.

Inside, you'll learn how to:

👉 Build a real marketing plan that works

👉 Attract and keep the right clients

👉 Take action and get real results

👉 Stay accountable so you...

• 🍹 From Bartender to CEO: Zachary Beach left his jobs in bartending and personal training to join his father-in-law’s real estate business—despite having zero experience. Through implementation, mindset shifts, and persistence, Zachary now leads SmartRealEstateCoach.com, a 3x Inc 5000 company.
• 🏡 Creative Financing Explained: Creative financing allows buyers to acquire real estate without banks, large down payments, or personal guarantees. Zach outlines strategies like subject-to deals, owner financing, and how creative financing solves both financial and real estate problems for sellers.
• 📘 Real Estate On Your Terms: The company’s bestselling book explains the fundamentals of buying and selling on terms (a.k.a. creative financing). It includes case studies and is offered for free at wickedsmartbooks.com/jerome2.
• 📞 Cold Calling to Communication Mastery: Zach began by cold calling expired listings. This taught him the essential skill of communicating with sellers—a foundation that drives success in creative real estate investing.
• 🔁 Transforming W-2 Employees into Real Estate Entrepreneurs: The company’s “Genius Model” focuses on:

1. Mindset: Shifting from employee to entrepreneur.
2. Skill Building: Leveraging W-2 experience to excel in real estate.
3. Systems: Implementing long-term processes to build scalable wealth.

• 📈 Adapting to Market Shifts: Zach notes a major uptick in referrals from agents and wholesalers due to rising interest rates and tighter buyer pools. Creative financing allows for deals even when traditional sales stall.
• 🧠 Tailored Real Estate Strategy: Instead of generic advice, Zach emphasizes starting with the end goal and designing the most direct path to get there—often bypassing wholesaling or flipping to go directly into portfolio-building through terms.
• 👩‍🏫 Case Study – Professor to $93K Deal: One student—a law professor at the University of Pennsylvania—joined their program and closed a $93K profit subject-to deal within 60 days, proving the system’s accessibility and potential for professionals with no prior real estate background.

• 3X Inc 5000 Growth: Smart Real Estate Coach has appeared three consecutive times, reflecting its scalable success.
• $93,000 Profit: Achieved by a new student in less than 60 days using subject-to strategy.
• 60 to 100 Million in Control: Zach’s team consistently holds this value in real estate—without traditional bank loans.