• The Relationship Economy: Chapter 7

  • Jul 22 2021
  • Length: 20 mins
  • Podcast

The Relationship Economy: Chapter 7

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  • Summary

  • In this chapter, we are discussing how we need to be selling our communities, not as a commodity, but as an EXPERIENCE. To that, we have to properly train our sales and marketing directors that what we are selling is a very emotional process and that we MUST be the advisors to our potential buyers.  

    What does your community have that others do not? What VALUE do you offer? I'm not talking discounts - I'm talking about HOW your community is best going to meet and EXCEED those needs and wants that the family and/or prospective resident has.

    Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

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