What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.

Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or reclaiming time and energy, this is the mindset and operational structure that makes it possible.

In this episode you will:

• Understand the mindset and behavior shift needed to fully become the CEO
• Learn how identity drives behavior, and how both are tied to your growth ceiling
• Discover the role of scorecards, KPIs, and clear job descriptions in scaling leadership
• Explore the “four rights” framework for hiring and retaining the right team
• Clarify whether your challenge is a who issue or a how issue—and what to do next
• See how creating optionality in your role builds freedom, energy, and long-term success

Episode Highlights

1:38 — Why so many chiropractors struggle to answer, “What do I do when I become the CEO?”

4:04 — The shift from laborer to leader requires both identity and behavioral changes.

6:35 — How clarity through scorecards and KPIs helps scale with purpose and focus.

7:15 — Why moving rocks isn’t your value anymore—leading teams is.

9:01 — Understanding the law of ones and threes to prepare for each level of growth.

9:38 — The true job of the CEO: operationalize, professionalize, and optimize the business.

12:40 — To scale, ask: is this a “who” issue or a “how” issue?

13:32 — Use the Four Rights framework to hire the right person in the right role.

14:45 — Clarify the right work and align it with scorecards, KPIs, and job descriptions.

17:23 — Letting go of your old identity is key to stepping fully into your CEO role.

20:13 — Optionality means you get to choose how to spend your time as CEO.

22:46 — Revisit operationalizing, professionalizing, and optimizing—like fitness, it never stops.

23:18 — Diagnose if your business issue is a person, process, proficiency, priority, or project.

24:23 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about CLA Wealth please visit: https://insightcla.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes.

Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Whether you're building, scaling, or preparing for an exit, this focus will help you grow with purpose and precision.

In this episode you will:

• Learn how to build your business from your MVP (Mission, Vision, Purpose) outward.
• Discover why a clearly defined ICP streamlines care, marketing, and operations.
• Understand how to shape patient experience by knowing the problems you solve best.
• Explore how to attract the right patients and repel the ones not ready yet.
• Find out how clarity accelerates your path to growth, scale, and impact.

Episode Highlights

01:07 – Learn why defining your ideal client profile (ICP) is crucial to attracting the right patients and repelling the wrong ones.

03:09 – Understand how timing plays a role in patient attraction and why someone not ready now may return later when the time is right.

07:47 – Hear how fulfilling long-term goals requires vision clarity and how structured planning enables life and business alignment.

10:26 – Discover the “growth ladder” framework, from mission to marketing, and how each level builds toward clarity and momentum.

13:58 – Learn how defining your purpose, mission, and vision becomes the foundation for building a scalable, focused practice.

17:19 – Understand how purpose and vision work together—one pushes, one pulls—to drive energy and accelerate growth.

21:02 – See how defining your ICP leads to designing better services, solving specific problems, and enhancing user experience.

23:22 – Get insight into how personal passion and strengths align with your ICP to create sustainable energy and fulfillment.

25:05 – Hear the five ICP types the Remarkable Practice serves and how clarity in audience shapes products, services, and success.

27:56 – Learn how creating a sense of belonging for patients starts with your own clarity and purpose in defining who you serve.

30:12 – Discover how message clarity leads to better marketing, attracting patients who are ready for the care you offer.

32:24 – Understand how clearly solving specific problems brings in the right referrals and makes marketing easier.

33:26 – Learn why being everything to everyone leads to irrelevance and how cutting through noise starts with clarity of purpose.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Waitlist Workshops please visit: https://waitlistworkshops.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace. This one thing changes everything: TIME kills all deals. Move!

Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient journey, this episode explores how urgency creates momentum in every part of your business. Learn how to eliminate friction, increase conversions, and build a culture that moves with intention and speed. When you take urgency seriously, growth stops being an accident and becomes a natural result.

In this episode you will:

• Discover why urgency is a key driver of conversion, retention, and growth.
• Learn how delayed response time can kill deals—and how to fix it fast.
• Explore the concept of an “urgency audit” to identify and remove friction in your systems.
• Understand how urgency must be lived out through communication, leadership, and team training.
• See how clear philosophy creates conviction, and how conviction creates momentum.
• Build a business culture where urgency isn’t pressured—it’s purpose-driven.

Episode Highlights

00:54 – Learn why urgency is critical in leadership and how it directly impacts growth, influence, and business momentum.

04:31 – Discover how faster response time—especially within five minutes—can boost conversion rates by up to 390%.

07:22 – Understand how missed moments in the patient journey lead to missed opportunities for education, conversion, and retention.

09:32 – Hear how embedding urgency into every system, from progress exams to phone calls, transforms patient experience and results.

12:24 – Explore the concept of internal and external urgency and how each fuels team execution and patient decision-making.

14:51 – Learn why taking something from “important” to “urgent” is the key to moving patients into action.

16:05 – Discover how reducing time between steps in your processes drives momentum and multiplies practice growth.

18:35 – Understand the concept of “congruency of urgency” and how it reflects the integrity of your belief system and business model.

21:56 – See how daily pre-shift huddles build urgency into your culture and prepare your team to lead with purpose and presence.

24:20 – Learn how urgency comes from the heart, not pressure, and how it fuels genuine leadership and influence.

26:23 – Discover why art, science, philosophy, and business acumen must work together to create urgency and impact at every level.

27:51 – Hear how speed, clarity, and responsiveness can become your greatest differentiators in today’s competitive healthcare market.

31:06 - Dr. Sebastian welcomes Success Partner, Dr. Tabor Smith of Spinal Hygiene to explore how spinal hygiene boosts patient engagement and long-term retention in chiropractic care. Dr. Tabor shares his journey in transforming patient education, leading to the spinal hygiene movement. Learn key strategies like the Better Results Faster workshop and the 21-day Spinal Hygiene Challenge to improve patient commitment and outcomes.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Spinal Hygiene please visit: https://www.spinalhygieneproducts.com /

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season?

This week's conversation will break down how to prepare for and thrive during the summer shift by taking a proactive approach to patient compliance, scheduling, and retention. Learn how to train your team, educate your patients, and align your strategy with seasonal behavior so that health goals stay on track and your business keeps growing. With the right mindset and systems in place, summer becomes a time to lead, teach, and expand impact.

In this episode you will:

• Learn how to shape beliefs and expectations around summer schedules.
• Discover the BDA (Before, During, After) framework for managing seasonal change.
• Get practical tactics to encourage strategic rescheduling and prevent missed visits.
• Find out how to boost referrals, especially for kids and families.
• Equip your team to lead scheduling conversations with clarity and urgency.
• Train patients to take ownership of their care—no matter the season.

Episode Highlights

02:03 – Learn why seasonal shifts like summer aren’t obstacles but opportunities to grow and energize your practice.
05:19 – Discover how aligning your mindset and beliefs about summer can positively impact your team, patients, and outcomes.
07:57 – Understand why subluxations don’t take vacations and how educating patients on rhythm reinforces commitment during summer.
10:22 – Hear how summer can become your highest-volume season when you dismantle limiting beliefs and take proactive action.
12:49 – Learn how to get ahead of summer scheduling changes with early announcements, rebooking systems, and clear team scripting.
16:29 – Discover how pediatric growth opportunities and seasonal flexibility create a perfect window for increased new patient volume.
17:46 – See how the BDA (Before, During, After) framework helps keep patients on schedule through travel and summer break.
21:13 – Understand why training patients to take ownership of their summer health goals leads to better retention and compliance.
23:07 – Learn how patient training transforms table talk, drives rhythm-based scheduling, and supports lifestyle-based care.
24:53 – Hear why training your team is just as critical—so they can deliver consistent messaging and support proactive planning.
26:34 – Discover how strategic scheduling conversations and downloads help set your practice up for a successful summer season.
29:20 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships.

Resources Mentioned

Download your copy of the Strategic Scheduling Worksheets here: https://theremarkablepractice.com/podcast-ep308-scheduling

Register Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about CLA Wealth please visit: https://insightcla.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Dr. Pete and Dr. Stephen reveal why chiropractic is perfectly positioned for today’s health-conscious, MAHA-culture and how to leverage growing demand. Learn why thinking bigger, acting faster, and focusing on resilience will help you serve more people—no matter the economic climate. Whether you're navigating abundance or scarcity, now is the time to step up and expand your impact.

In this episode you will:

• Discover how the marketplace (economy - good or bad) amplifies your message
• Why chiropractic care is more essential now than ever.
• Learn the difference between Supply and Demand issues—and how to prepare for both.
• Explore strategies to position yourself as the solution for today’s mental and physical health crises.
• Identify what needs to change to 2X your impact and serve your community more powerfully.

Episode Highlights

01:25 – Learn how the marketplace acts as an amplifier—it doesn’t change your message, it magnifies it—and why positioning is everything.

04:06 – Discover how your business may face either a supply issue (capacity) or demand issue (scarcity), and how both require different strategies.

07:58 – Hear why chiropractic has been and remains recession-proof—and why there’s never been a better time to serve.

10:20 – Understand how the Phoenix Plan’s three-phase framework—stabilization, reactivation, mobilization—can guide you through uncertain times.

13:25 – Consider what would break in your business if you 2x’d your demand and why now is the time to prepare for that level of growth.

16:17 – Learn why positioning yourself around nervous system expertise helps you stay relevant in any economic climate.

17:59 – Discover why you should aim to 2x your impact and how small thinking may be limiting your ability to lead and serve.

19:09 – See how today’s marketplace stress is creating opportunities in children’s mental health, and why chiropractors must lead.

20:37 – Hear the call to position chiropractic as a solution in the mental health movement and step forward as a trusted messenger.

23:01 - Dr. Pete is joined by Success Partner, Joe Hagan from Wealth Colony to unpack the future of financial innovation through blockchain. Discover transformative strategies that can revolutionize customer engagement and loyalty with innovative rewards programs that boost patient retention. Tune in as we explore the intersection of technology, finance, and healthcare.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Wealth Colony please visit: www.wealthcolony.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Dr. Pete and Dr. Stephen reveal how visionary leaders think beyond the next quarter or even the next year—they think in threes: three generations, three decades, three years. You’ll discover how to align your vision with tangible action steps that lead to lasting success. Whether you’re building your practice, preparing for an exit, or simply looking to sharpen your leadership, this framework will help you organize your time, energy, and focus for maximum impact.

In this episode you will:

• Discover how a three-generational perspective shifts your thinking for greater clarity.
• Learn how to create a three-decade story to guide your vision for the future.
• Understand the importance of a clear three-year vision to align your actions with long-term goals.
• Explore how breaking down goals into three-month action plans leads to better focus and measurable results.
• Gain strategies for aligning daily actions with your long-term vision and purpose.

Episode Highlights

01:25 – Discover why vision casting must go beyond the head to the heart and how caught vision—not taught vision—drives true leadership.

04:42 – Learn how thinking in three-year, one-year, and 90-day windows helps leaders prioritize what’s important now, next, and ultimately.

06:58 – Understand why clarity is the greatest accelerant for your team and how friction shows up when clarity is missing.

09:13 – Explore how lack of shared vision keeps you stuck in owner-operator mode, even if your team has scorecards and KPIs.

11:39 – Hear how a three-generation perspective shapes leadership decisions across business, family, and legacy planning.

17:50 – Learn why holding an eternal perspective adds deeper meaning to daily choices and long-term business vision.

21:19 – Understand how thinking generationally impacts succession planning, associate hiring, and long-term patient care.

24:33 – Discover how casting a three-decade story shapes your exit strategy and prevents burnout by giving long-term direction.

26:36 – Learn how purpose pushes, but vision pulls—and both are necessary to maintain energy and avoid fatigue.

33:57 – See how a detailed three-year vision sets the foundation for organizing your next 90 days into intentional action.

36:58 – Understand how to translate a vision into a 90-day action plan, broken down into clear team priorities and execution rhythms.

39:06 – Learn the power of managing your schedule with a three-week view and how it creates margin and reduces decision stress.

40:21 – Discover the habit of working in three-day and even three-hour blocks to drive focus and increase productivity.

41:02 – Hear how checking in every few minutes enhances presence and how present-time consciousness fuels productivity.

43:35 - Dr. Pete is joined by Success Partner Dr. Dan Ruitenbeek of Shockwave Centers of America to explore how shockwave therapy is transforming chiropractic care. They discuss how this non-invasive technology helps chiropractors treat chronic pain, improve outcomes for conditions like plantar fasciitis, and grow their practices with real ROI in just 90 days—all while staying aligned with core chiropractic values and delivering greater value to patients and communities.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Shockwave please visit: www.shockwavecenters.com

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What makes someone commit to care, not just for a month, but for a lifetime?

Explore the missing link between compliance and conversion: helping patients want to follow through. It’s not about selling more visits—it’s about establishing VALUE for rhythm, relevance, and real outcomes. You’ll discover how to present care recommendations with clarity, align patient goals with your findings, and build long-term retention that benefits both your business and your mission. If you’re ready to lead instead of convince, this is the conversation you need to hear.

In this episode you will:

• Identify the importance of cultivating genuine patient desire for long-term care.
• Learn techniques to present care recommendations that align with patient goals.
• Understand how establishing rhythm and relevance in care plans fosters commitment.
• Explore the role of leadership in guiding patients from initial interest to sustained engagement.

Episode Highlights

03:17 – Discover why pressure and challenge are signs you’re growing and how to reframe tough quarters into motivation for the next.

05:05 – Understand why real leadership in practice means equipping patients to become leaders in their own health journeys.

06:41 – Explore why retention—not just attraction or conversion—is the real heart of practice growth and impact.

08:13 – Learn how regular care over time leads to real outcomes and why retention is the best model for both mission and business.

11:07 – Hear how compliance begins with establishing wanting, and why adults only commit long-term to what they genuinely desire.

14:11 – Understand how patient conversion reflects certainty, and why true retention starts with uncovering what patients really want.

16:45 – Discover the gap between connection and compliance, and how getting to the deeper 'why' impacts long-term follow-through.

20:44 – Learn how visit rhythm is based on how well a patient holds their adjustment—not symptoms or preferences.

24:02 – Hear how missing appointments disrupts progress and creates setbacks, making rhythm and education essential for retention.

27:58 - Dr. Kale interviews Success Partner Dr. Steve Tullius, founder of Waitlist Workshops, about how his team helps chiropractors attract highly qualified leads through targeted workshops. From startup clinics to high-volume practices, the system is built to scale—filling rooms, converting attendees, and creating consistent demand for neurologically focused chiropractic care. Dr. Steve also shares the deeper mission behind his work: restoring the profession’s purpose by reaching those who need it most.

Resources Mentioned

Register Now for the TRP Conversion & Retention Immersion - June 6 & 7, 2025 in Orlando, Florida or June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

For more information about Waitlist Workshops please visit: https://waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt

Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.