Recorded at the Akeneo Unlock On Tour event in London, The Retail Maverick Show caught up with Yoko Fujimoto-Sital, Senior Manager Digital Trading at Karl Lagerfeld as she came off stage. Without letting her pause for breath we asked her about the topics she discussed during her session, 'Demystifying AI'.

Listen in to find out how Karl Lagerfeld are using Generative AI to drive a better customer experience and why effective product experience is integral to the overall customer experience. She also shares some great tips on the pitfalls the AI journey can present and how to avoid them.

The Retail Maverick Show is a Redline Retail in association with The Industrious production

In a very special episode, The Industrious President Andy Austin sat down with Swarovski UK & Ireland MD, Craig Ash, following his keynote at the Retail Technology Show. They discussed some of the topics raised by his session titled, "Driving Sales & Engagement Through Creating a Truly Immersive In-Store Experience For Omnichannel Shoppers", including:

• Evaluating your omnichannel customers’ expectations around brining the best of online into the store
• Assessing the best ways to identify your customers in store in an engaging way
• Using technology innovation to join up the customer journey for seamless shopping
• Evaluating which store technology offers you maximum opportunity to engage your customers in an immersive experience
• Rethinking store colleague training to further engage your customers in a powerful, frictionless experience

The Retail Maverick Show is a Redline Retail in association with The Industrious production

CEO and Founder of Uncrowd, Richard Hammond, has some fairly forthright views on customer experience, NPS and loyalty, to name a few. During a great 15 minutes we concluded that NPS is a waste of time, loyalty doesn't exist and also discussed why some shoppers love one brand but loathe the next.

This is worth 15 minutes of anyone's time who finds themselves grappling with how to attract and retain customers and get inside the head of the often fickle consumer.

The Retail Maverick Show is a Redline Retail in association with The Industrious production