S4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer Engagement

In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail media with expert insights from Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO and founder of Venvee. They discuss the progression of retail media 1.0 with online ads to retail media 2.0 - in-store media, highlighting key metrics like closed-loop attribution and incrementality. The conversation moves into innovative technologies such as spatial AI, the importance of first-party data, and privacy concerns. They also emphasize the collaborative efforts needed to integrate these advancements effectively for full funnel customer conversion and attribution in retail media 3.0. This episode delivers a comprehensive overview of how retailers and brands can use modern technology to bring the same level of measurement currently enjoyed in the 15% of retail sales happening in ecommerce, to the larger 85% of sales happening in stores!

About Andrew Lipsman:

Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age.

About James Bauer:

James Bauer is the Founder and CEO of Venvee, a retail media technology company that is closing the loop on in-store measurement and attribution. Venvee leverages AI-generated digital twins of physical stores, combined with computer vision running on existing cameras, to enable precise measurement of impressions, interactions, and conversions on a shopper-by-shopper basis. This innovative approach requires no changes to the store and provides comprehensive aggregate measurement for in-store video, audio, fixtures, and products.

Subscribe to our Newsletter: https://retailrazor.substack.com

Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube

00:00 Show Intro

02:50 Exploring Retail Media 3.0 & Measurement

03:29 Evolution of Retail Media

07:08 In-Store Attribution and Measurement

14:44 Challenges and Opportunities in Retail Media

32:37 Future of Retail Media and Final Thoughts

44:43 Show Close

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar is a RETHINK Retail Top Retail Expert for 2021 – 2024, and a Thinkers 360 Top 10 Retail Thought Leader, Top 50 Management Thought Leader, and Top 100 Digital Transformation Thought Leader. He is an advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

S4:E4 Retail Transformers: Michael Zakkour

In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden are joined by special guest Michael Zakkour, founder of 5 New Digital and author of two Amazon #1 bestselling books, to discuss the transformative power of unified and immersive commerce in the retail industry. Michael, a thought leader and practitioner in digital commerce with 25 years of experience as a CEO, CMO, and Founder, shares his extensive expertise on retail strategies, AI, the evolution of e-commerce, and the impact of video as a foundational tool for immersive commerce. Together they explore key topics such as the shift from omnichannel to unified commerce, the impact of social commerce and livestreaming from Asia on global markets, and future opportunities with AI in retail. Michael also provides practical advice for retailers to enhance both digital and physical store experiences that resonate with today's digitally savvy consumers, while aiming for higher conversions, better customer engagement, and sustainable profitability.

00:00 Show Intro

04:36 Retail Transformer - Michael Zakkour

06:42 The Evolution of Retail

12:36 Challenges in E-commerce

16:35 The Future of Immersive Commerce

26:07 Video Commerce: The Next Frontier

28:39 The Evolution of E-commerce

30:04 The Importance of Immersive Commerce

32:10 Case Study: Live Streaming Success

38:47 The Role of AI in Retail

48:04 Navigating the Future of Retail

50:57 Future Trends

58:05 Show Close

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

Follow The Retail Razor Show on Social

LinkedIn: https://bit.ly/LI-RRazor

Twitter: https://bit.ly/TwRRazor

Facebook: https://bit.ly/TRRSface

Instagram: https://bit.ly/TRRSinsta

Threads: https://bit.ly/TRRSthreads

BlueSky: https://bit.ly/TRRSbsky

Host → Ricardo Belmar

Follow on Twitter - https://bit.ly/twRBelmar

Connect on LinkedIn - https://bit.ly/LIRBelmar

Co-host → Casey Golden

Follow on Twitter - https://bit.ly/twCasey

Connect on LinkedIn - https://bit.ly/LICasey

S4:E3 Revolutionizing Retail Hiring: A Conversation with Ron Thurston

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden welcome back Ron Thurston, founder of OSSY, and author of 'Retail Pride’, to discuss the company's innovative approach to transforming the retail hiring process. Focusing on the integration of AI and the human touch, Ron shares insights into how OSSY is addressing common retail recruitment challenges, such as speed to hire, candidate experience, and the importance of clear career paths. The discussion highlights the broader implications for the retail industry and the immense value of creating supportive and accountable hiring practices. This episode is a must-listen for anyone involved in retail and retail hiring.

00:00 Show Intro

02:35 Revolutionizing Retail Recruitment with Ron Thurston and OSSY

04:07 Ron Thurston's Journey and OSSY's Mission

08:58 Challenges and Innovations in Retail Hiring

22:01 Best Practices for Retail Hiring and Career Development

27:23 The Influence of People on Your Success

28:02 Accidental Careers in Retail

28:58 The Importance of Mentorship and Leadership

30:41 Preparing for the Holiday Season

37:02 The Role of AI in Retail Hiring

42:21 Building a Retail Community

46:38 How to Get Started with OSSY

47:51 Show Close

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

Follow The Retail Razor Show on Social

LinkedIn: https://bit.ly/LI-RRazor

Twitter: https://bit.ly/TwRRazor

Facebook: https://bit.ly/TRRSface

Instagram: https://bit.ly/TRRSinsta

Threads: https://bit.ly/TRRSthreads

BlueSky: https://bit.ly/TRRSbsky

Host → Ricardo Belmar

Follow on Twitter - https://bit.ly/twRBelmar

Connect on LinkedIn - https://bit.ly/LIRBelmar

Co-host → Casey Golden

Follow on Twitter - https://bit.ly/twCasey

Connect on LinkedIn - https://bit.ly/LICasey

S4:E2 The Evolution from Omnichannel to Unified Commerce with Giri Agarwal

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss the shift from omnichannel to unified commerce in the retail industry. Special guest Giri Agarwal, Chief Strategy Officer at Incisiv, joins to share insights on how unified commerce is transforming customer experiences and driving revenue growth. They explore the concept of unified commerce, the integration of AI, and the challenges retailers face in adopting this approach. Key highlights include the importance of customer identification, empowering frontline staff, and rethinking store experiences. Giri also addresses the financial implications, generational differences in consumer behaviors, and the need for a cultural shift towards unified commerce. Tune in for an in-depth discussion on why now is the critical moment for retailers to embrace this change.

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

The Retail Razor Show

Follow us on Goodpods: https://bit.ly/TRRSgoodpods

Follow us on Instagram: https://bit.ly/TRRSinsta

Follow us on Threads: https://bit.ly/TRRSthreads

Follow us on Twitter: https://bit.ly/TwRRazor

Connect with us on LinkedIn: https://bit.ly/LI-RRazor

Subscribe on YouTube: https://bit.ly/RRShowYouTube

Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow

Retail Razor Show Episode Page: https://bit.ly/RRShowPod

Host → Ricardo Belmar,

Follow on Twitter - https://bit.ly/twRBelmar

Connect on LinkedIn - https://bit.ly/LIRBelmar

Co-host → Casey Golden,

Follow on Twitter - https://bit.ly/twCasey

Connect on LinkedIn - https://bit.ly/LICasey

00:00 Show Start

00:20 Show Intro

02:35 Unified Commerce with Giri Agarwal from Incisiv

05:10 Defining Unified Commece

09:24 Challenges and Strategies for Unified Commerce

16:43 The Role of AI in Unified Commerce

23:10 The State of Unified Commerce in 2024

26:19 Generational Differences and Consumer Behavior

31:10 Key Differentiators for Unified Commerce

35:20 Financial Implications and Future Outlook

38:46 Risks of NOT Embracing Unified Commerce

44:51 Show Close

In Season Four of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the theme of Unlocking Retail with the Integration of AI, Humans, and Media. This involves discussing how artificial intelligence, human interaction, and innovative retail media are transforming the industry. Topics will include optimizing inventory, pricing, merchandising for online and offline channels with AI, enhancing customer service, connecting brands with consumers through engaging content, creating strong communities and increasing loyalty. The show will also discuss human centered design and the crafting of memorable retail experiences. Moreover, two of its mini-series from last season, Blade to Greatness and Data Blades, will be transformed into their own podcasts. Ricardo and Casey remind everyone that this season has more surprises in store for listeners!

And we can’t thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments. Your support allow sus to hit the top of the charts for Indie Management and Indie Marketing podcasts!

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

The Retail Razor Show

Follow us on Goodpods: https://bit.ly/TRRSgoodpods

Follow us on Instagram: https://bit.ly/TRRSinsta

Follow us on Threads: https://bit.ly/TRRSthreads

Follow us on Twitter: https://bit.ly/TwRRazor

Connect with us on LinkedIn: https://bit.ly/LI-RRazor

Subscribe on YouTube: https://bit.ly/RRShowYouTube

Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow

Retail Razor Show Episode Page: https://bit.ly/RRShowPod

Host → Ricardo Belmar,

Follow on Twitter - https://bit.ly/twRBelmar

Connect on LinkedIn - https://bit.ly/LIRBelmar

Co-host → Casey Golden,

Follow on Twitter - https://bit.ly/twCasey

Connect on LinkedIn - https://bit.ly/LICasey

In the season three finale of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden provide a detailed recap of their journey throughout the season, discussing their top ten predictions for 2023 and evaluating their accuracy – did they nail it or miss the mark? The hosts touch upon diverse topics including private label domination, the evolution of retail media networks, investment in returns management, and the growth of store automation, among others. They also highlight a few memorable moments and important insights from their guests throughout the season. The episode concludes with a lively discussion on their expectations for retail and technology in 2024, teasing the audience with a glimpse of what's to come in season four.

WOW! As we march into a new year on the show, we’re honored and humbled to have hit the top of the charts on the Goodpodspodcast platform on multiple episodes!

We can’t thank our Goodpods listeners enough! We love your support! Please continue giving us those 5-star ratings and send us your comments!

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

The Retail Razor Show

Follow us on Goodpods: https://bit.ly/TRRSgoodpods

Follow us on Instagram: https://bit.ly/TRRSinsta

Follow us on Threads: https://bit.ly/TRRSthreads

Follow us on Twitter: https://bit.ly/TwRRazor

Connect with us on LinkedIn: https://bit.ly/LI-RRazor

Subscribe on YouTube: https://bit.ly/RRShowYouTube

Subscribe on Apple Podcasts: https://bit.ly/RetailRazorShow

Retail Razor Show Episode Page: https://bit.ly/RRShowPod

Host → Ricardo Belmar,

Follow on Twitter - https://bit.ly/twRBelmar

Connect on LinkedIn - https://bit.ly/LIRBelmar

Co-host → Casey Golden,

Follow on Twitter - https://bit.ly/twCasey

Connect on LinkedIn - https://bit.ly/LICasey