In this episode of the RevOps Revolution podcast, Jeff Serlin sits down with Jack Siney, CRO and co-founder of FrontRace, to explore the challenges and realities of building a company from the ground up while also owning go-to-market execution. He emphasizes that early success hinges on getting real customer feedback—prioritizing early users over perfecting the product in isolation—and avoiding the trap of building in a vacuum. He also stresses the importance of balancing founder responsibilities with sales leadership, noting how early-stage comp plans and hiring decisions must be aligned with long-term viability. They also discuss how and when to transition from founder-led sales to hiring a dedicated sales team, with Jack warning that most companies fail to truly understand and document what drives a sale.

In this episode of the RevOps Revolution podcast, Jeff Serlin talks with Sean Lane, co-founder of Beacon GTM and author of The Revenue Operations Manual, about building a scalable RevOps function. They discuss the importance of aligning on a common language for metrics, driving change through both top-down leadership and bottom-up execution, and shifting RevOps from reactive support to a proactive, strategic function. Sean outlines a durable framework focused on planning, execution, and insights, and stresses the need for measurable goals and transparent roadmaps.

In this episode of the RevOps Revolution podcast, Jeff Serlin is joined by Jalal Iftikhar, Head of Business Technology at Notion, for a deep dive into the evolving role of systems in enabling go-to-market success. Jalal emphasizes the importance of understanding the “why” behind every solution, developing trust with stakeholders, and building systems that prioritize user experience and business outcomes over flashy features. The conversation covers stakeholder management, team structure, tool evaluation, and roadmap prioritization, all grounded in the belief that successful technology implementation starts with strong relationships and a clear understanding of business goals.