On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.

Key Takeaways:

(03:41) AI should not be used to write content; it’s best for ideation.

(06:17) AI helps identify which topics perform best across different channels.

(08:26) Analyzing conversion data and creating actionable charts with AI.

(10:31) Anytime there’s an export button, marketers should get excited.

(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.

(20:56) Improving the click-through rate on calls-to-action boosts revenue.

(23:36) AI can help marketers test multiple variations in A/B testing.

(26:40) AI-driven gap analysis improves key pages' performance for conversions.

(30:44) Combining human insight with AI optimizes digital marketing strategies.

Resources Mentioned:

Andy Crestodina -

https://www.linkedin.com/in/andycrestodina/

Orbit Media Studios -

https://www.linkedin.com/company/orbit-media-studios-inc./

Orbit Media Studios | Website -

https://www.orbitmedia.com

Google Analytics 4 -

https://support.google.com/analytics/answer/10089681?hl=en

SparkToro -

https://sparktoro.com/

Insightful Links:

https://contentmarketinginstitute.com/articles/seo-strategy-ai

https://www.coursera.org/articles/ai-in-marketing

https://www.orbitmedia.com/blog/ai-website-optimization/

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