• Top 5 Recruiting Mistakes That Cost Me BIG (Learned the Hard Way)
    Jun 21 2025

    Hiring the wrong person will cost you a lot more than just time.

    It can destroy your team’s culture.

    I learned the hard way.

    I once hired a guy who talked a big game…

    Told me he was a sales killer.

    Said he made bank at another roofing company.

    Turns out he barely cleared $20k in commissions…

    I should’ve fired him.

    That mistake taught me something HUGE.

    Actually… 5 huge things.

    These are my top 5 recruiting lessons I learned the hard way.

    If you grab just ONE of these ideas…

    It could help you find and keep a $1-2 million/yr producer.

    P.S. We share recruiting breakthroughs like these inside our community - during Roundtable Sessions or in our Discussion Boards. Want access to the playbooks, vendors, and interview tactics the top teams are using? Apply to join RSRA today. Let's build your dream team—together: https://www.rsra.org/join/

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    FREE TRAINING CENTER
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    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

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    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

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    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    13 mins
  • From Ghosted to Follow Up KING! My 5-Step Playbook
    Jun 17 2025

    I couldn’t close the sale on the 1st visit if my life depended on it…

    My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end…

    So I became ‘The Follow Up KING!’

    I used my ‘Follow Up KING’ playbook to 7x my income in my first year of roofing sales.

    And I’m sharing it with you.

    Here’s the playbook I developed.

    Pay it forward and share it with your team right now.

    You’ll be the hero that helped everyone close more sales.

    Here’s to you becoming ‘The Follow Up KING!’

    P.S. Stop getting ghosted. Use the 5-step follow up playbook I’m sharing with you today. If you want to crush your follow ups even more, set up a text and email automation. Just last Monday I ran a Leadership Roundtable for our Members of RSRA, and we outlined the perfect post-sale follow up automation. What to say. When to send it. How to best use text, email, and phone calls. Plus the ‘silver bullet’ pattern interrupt that wows customers :) The recording is available to Members. Become a Member and I’ll personally welcome you and send you the recording: https://go.rsra.org/join-podcast

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    13 mins
  • Roofers Are Using This AI Tool to Print Money (Are You?)
    Jun 12 2025

    Roofers are using this AI tool to practically print money. Enjoy.

    P.S. If you’re not adopting AI in your business, you’re dying. We’re sharing AI secrets inside our community almost daily. It’s magic. Are you interested in joining us? https://go.rsra.org/join-podcast

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    10 mins
  • I Analyzed 1,642 Reviews. Here's What Homeowners ACTUALLY Care About
    Jun 9 2025

    I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better…

    And here’s what homeowners actually care about.

    It’s not what you think.

    And you’re probably not talking about this stuff with your homeowners.

    This is marketing gold.

    Use this to overhaul your ads, website, and sales process.

    P.S. If you want powerful marketing that hooks attention, you need to watch this video. Because I’ll show you the exact words to use that will drive emotional buying decisions. And I’m doing even deeper marketing work like this with our Members. Learn more or apply to join our powerful, application-only community: https://go.rsra.org/join-podcast

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    13 mins
  • 25 Life-Changing Lessons I Learned From Roofing Sales
    Jun 5 2025

    Roofing sales is personal development in disguise.

    The more we grow, the more we earn.

    It’s like getting paid to go through therapy 😂

    I reflected back on my journey in roofing back to 2011…

    And I’m sharing my 25 life-changing lessons I learned from roofing sales.

    I hope this video inspires your personal development journey.

    To your success,

    P.S. I used to think I didn’t fit into the roofing world. I wasn’t bro-y enough. I didn’t buy the hard-sales crap. And I was craving authenticity and connection. Now, I’ve created that for the most powerful, connected, and vulnerable community in the roofing industry. Where we share our winning secrets to help each other dominate. If you’re like me and are searching for ‘your people,’ you’ll find them here: https://go.rsra.org/join-podcast

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    7 mins
  • My 3 Most Powerful Pitching Formulas For Selling Roofs
    Jun 2 2025

    Selling a roof is not just talking to people…

    Or getting people to like you.

    There’s an art to a sales conversation.

    That’s why I put together this compilation video.

    To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years.

    So you can have easier sales conversations and earn more customers.

    Enjoy :)

    Who on your team needs to learn this? Pass it along.

    P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together inside RSRA. Join my next training session and bring your entire team. It’s members-only and you’ll be surrounded by elite-level thinkers, leaders, and sales teams: https://go.rsra.org/join-podcast

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    14 mins
  • STOP Confusing Homeowners! Master The Art of Simple Selling
    May 29 2025

    Confused homeowners will never buy…

    “If you confuse, you’ll lose,” says the legendary Donald Miller.

    Meanwhile, simple sells.

    Watch this video to learn how to master the art of simple selling.

    I’ll teach you this one skill that changed my sales game forever.

    Your sales team needs to learn this.

    Be a hero and share this video link in your group chat.

    P.S. Simplicity sells! And mastering the art of simple selling takes practice. It’s what we do together inside RSRA. Like yesterday’s training session I ran called: 3 Fixes for Every Closing Problem. I highlighted the simplest, fastest way to increase your close rate without changing anything else. Are you interested in joining us next week or catching this replay? Join elite-level thinkers, leaders, and sales teams inside: https://www.rsra.org/join/

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    12 mins
  • Fall in Love With Your Roofing Company Again
    May 22 2025

    Remember the love of the grind when you started your roofing company?

    Waking up before the sunrise, fired up to build something great!

    But after getting beat down, bored, and fed up - your love turned to hate.

    You're not alone.

    It happened to me. That’s why I left roofing 3x, so I’m speaking from experience - not theory.

    And have witnessed the same things happen to friends.

    I’ve mentored roofing company owners, been a shoulder to cry on, and heard the most horrific stories of all.

    But even through the darkest of times, each of them turned their hate back into love.

    How?

    Watch this video to discover the path to falling in love with your roofing company again.

    I hope this video inspires you to reconnect with your meaning, purpose, and drive.

    To building what you love again,

    – Adam

    P.S. If your love turned to hate… I want to help you fall back in love with your roofing company again. To surround you with passionate owners who have vision and heart. Community is the answer, and I’d love to invite you to mine: https://go.rsra.org/join-podcast

    =============

    FREE TRAINING CENTER
    https://theroofstrategist.com/free-training-center

    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://go.rsra.org/join-podcast


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@roofstrategist.com

    Call/Text: 303-222-7133


    FOLLOW ADAM BENSMAN
    https://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dw

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

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    14 mins
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