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The Salescadence Podcast

The Salescadence Podcast

By: Matt Sykes
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About this listen

 The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy!

https://www.salescadence.co.uk/Copyright Matt Sykes Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Jimmy Armitage - The Sales Recruitment Blueprint

    Jimmy Armitage - The Sales Recruitment Blueprint
    Jun 20 2025
    There’s a reason why some companies consistently hire high-performing salespeople - and it’s not about inflated salaries or over-hyped job ads.

    It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then uses that blueprint to attract and select the right sales talent.

    If you want to understand how the best sales recruiters find and hire top performers, this episode is a must-listen.

    Connect with Jimmy:
    LinkedIn: https://www.linkedin.com/in/jimmy-armitage-yourwavelength/
    Website: https://yourwavelength.co.uk/

    CALIBRATE Sales Audit: Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

    Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
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    50 mins
  • 2-Minute Sales Tip: End every call like this

    2-Minute Sales Tip: End every call like this
    Jun 8 2025
    2 MIN SALES TIP: End Better

    Connect with Matt:
    LinkedIn: https://www.linkedin.com/in/matt-sykes/
    Website: http: https://www.salescadence.co.uk/

    Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

    B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

    Keen to expand your sales knowledge? Get a copy of my books:
    ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
    Show more Show less
    2 mins
  • Chris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Plays

    Chris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Plays
    May 29 2025
    There may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline.

    So how can you inject some optimism and engagement into a stagnant marketplace?

    In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.

    If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!

    Connect with Chris:
    LinkedIn: https://www.linkedin.com/in/chrisreevo/
    Website: https://www.reevesocialmedia.co.uk/

    Are you a B2B Sales Leader looking for clarity around your total sales process?
    Learn about the Calibrate Sales Audit here.

    Are you a Sales Professional who wants to benchmark your sales skills?
    Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
    Show more Show less
    39 mins
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