Episodes

  • Jimmy Armitage - The Sales Recruitment Blueprint

    Jimmy Armitage - The Sales Recruitment Blueprint
    Jun 20 2025
    There’s a reason why some companies consistently hire high-performing salespeople - and it’s not about inflated salaries or over-hyped job ads.

    It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then uses that blueprint to attract and select the right sales talent.

    If you want to understand how the best sales recruiters find and hire top performers, this episode is a must-listen.

    Connect with Jimmy:
    LinkedIn: https://www.linkedin.com/in/jimmy-armitage-yourwavelength/
    Website: https://yourwavelength.co.uk/

    CALIBRATE Sales Audit: Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

    Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
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    50 mins
  • 2-Minute Sales Tip: End every call like this

    2-Minute Sales Tip: End every call like this
    Jun 8 2025
    2 MIN SALES TIP: End Better

    Connect with Matt:
    LinkedIn: https://www.linkedin.com/in/matt-sykes/
    Website: http: https://www.salescadence.co.uk/

    Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out.

    B2B Sales Leader? Looking for clarity around why your sales process isn’t working? Learn about the Calibrate Sales Audit here.

    Keen to expand your sales knowledge? Get a copy of my books:
    ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
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    2 mins
  • Chris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Plays

    Chris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Plays
    May 29 2025
    There may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline.

    So how can you inject some optimism and engagement into a stagnant marketplace?

    In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.

    If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!

    Connect with Chris:
    LinkedIn: https://www.linkedin.com/in/chrisreevo/
    Website: https://www.reevesocialmedia.co.uk/

    Are you a B2B Sales Leader looking for clarity around your total sales process?
    Learn about the Calibrate Sales Audit here.

    Are you a Sales Professional who wants to benchmark your sales skills?
    Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
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    39 mins
  • David Revell - Hiring? How to Attract Top Sales Talent

    David Revell - Hiring? How to Attract Top Sales Talent
    Apr 22 2025
    There’s a reason why most Sales job adverts fail to attract top sales talent and it all lies in the fundamental principles of selling.

    In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process.

    If you’re currently hiring for a sales role, this episode is well worth listening to!

    Connect with David:
    LinkedIn: https://www.linkedin.com/in/david-revell-8b0929b6/
    Website: https://chartarecruitment.com/

    Are you a B2B SME looking for clarity around your total sales process?
    Learn about the Calibrate Sales Audit here.

    Are you a Sales Professional who wants to benchmark your sales skills?
    Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

    Want to talk about improving your sales results? You can book a complimentary 15minute call here
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    54 mins
  • The Buyer's Journey; The Facts About the 60% You Never See!"

    The Buyer's Journey; The Facts About the 60% You Never See!"
    Apr 9 2025
    It’s a common acceptance that 60% of the sales cycle is over before a buyer talks to a sales person.

    In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople need to know.

    I also unpack the 6 destinations that Buyers can find themselves in on a 1st time discovery call with an uneducated seller:

    The Corridor of Uncertainty
    The Equality Gap
    The Path of Most Resistance
    The Valley of Plenty
    The Trip to the Promised Land
    The Next Step

    Grab a pen, this one’s worth taking notes about!

    Connect with Matt:
    LinkedIn: https://www.linkedin.com/in/matt-sykes/
    Website: http: https://www.salescadence.co.uk/

    Are you a Sales Professional who wants to benchmark your sales skills? Take The Salescadence Sales Audit and find out.

    Are you a B2B SME looking for clarity around your total sales process? Learn about the Calibrate Sales Audit here.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

    Want to talk about improving your sales results? You can book a complimentary 15minute call here
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    27 mins
  • Trade Show Success: The Best Sales Pitch Ever!

    Trade Show Success: The Best Sales Pitch Ever!
    Apr 3 2025
    In this episode, I share some insights into the world of Trade Shows and offer some advice around how to get more out of attending – be that as an exhibitor or an attendee.

    I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand:

    P – Profile
    I – Issue
    T – Treatment
    C – Credibility
    H - Hustle

    Connect with Matt:
    LinkedIn: https://www.linkedin.com/in/matt-sykes/
    Website: http: https://www.salescadence.co.uk/

    Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

    Want to talk about improving your sales results? You can book a complimentary 15minute call here
    Show more Show less
    44 mins
  • Cassandra Andrews - The Silent Struggles of High-Net-Worth Men

    Cassandra Andrews - The Silent Struggles of High-Net-Worth Men
    Mar 2 2025
    On this episode, I’m joined by therapeutic coach Cassandra Andrews, who works specifically with high-net-worth men in their forties, who despite their success, are searching to find new purpose in their life.

    We explored how Cassandra makes it easy for her ideal client to self-diagnose and shares how providing complimentary self-help tools can support lead generation.

    Connect with Cassandra:
    LinkedIn: https://www.linkedin.com/in/cassandraandrews/
    Website: https://www.cassandraandrews.com/
    Her Scorecard link is: https://www.cassandraandrews.com/scorecard
    The Journaling link is: https://www.cassandraandrews.com/journaling

    Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

    Want to talk about improving your sales results? You can book a complimentary 15minute call here
    Show more Show less
    40 mins
  • Sales Slump? Here's 9 Ways to Avoid Being Placed on a PIP!

    Sales Slump? Here's 9 Ways to Avoid Being Placed on a PIP!
    Feb 11 2025
    In this episode, I explore some of the options available to anyone in sales who is struggling and offer advice around how they can take matters into their own hands and start the process of improvement.

    Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to know where to look and who to ask!

    Connect with Matt:
    LinkedIn: https://www.linkedin.com/in/matt-sykes/
    Website: http: https://www.salescadence.co.uk/

    Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

    Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

    ‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

    Want to talk about improving your sales results? You can book a complimentary 15minute call here
    Show more Show less
    33 mins
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