Episode 9: “Your Brand Can’t Hold Your Baggage”

There’s a difference between telling your story with intention—and bleeding all over your audience for engagement.

In Episode 9, we unpack the misuse of vulnerability in online entrepreneurship and why your healing deserves more than a Canva carousel. With help from Ted Lasso characters like Jamie Tartt, Rebecca, and Dr. Sharon Fieldstone, we explore what real emotional integration looks like—on and off the mic.

I also get personal about the Depp/Heard trial, a raw moment in my visibility journey, and how a Season 1 episode with Eunice Brownlee gave me a doorway into storytelling that was actually ready to be shared.

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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Rest doesn’t always look like slowing down. Sometimes it looks like dancing all night, playing weird games, or skipping town with your dominatrix girlfriend.

In this episode, we explore rest on your own terms through the lens of Coach Beard in Ted Lasso. Beard doesn’t try to be anyone else. He knows what recharges him—and he doesn’t apologize for it.

I’m breaking down why so many entrepreneurs burn out even when they’re technically resting, and why copying someone else’s version of “wellness” won’t save you. If you’re ready to stop glamorizing burnout and start finding joy in ways that actually work for you, this one’s for you.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Welcome to the episode where we separate useful reflection from noise. In Ted Lasso, the fans at the pub act like a character unto themselves—cheering, jeering, and always watching. And just like in business, not all of that input is helpful.

This week we’re looking at the Richmond fanbase as a metaphor for your online audience: the pressure to please, the vulnerability of being seen, and the deep need to discern who’s offering real feedback… and who’s just projecting their own shit.

We also unpack Rebecca’s experience with personal criticism that masquerades as professional commentary, and how emotional intelligence becomes the best business strategy around.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗