Episode 9: “Your Brand Can’t Hold Your Baggage”

There’s a difference between telling your story with intention—and bleeding all over your audience for engagement.

In Episode 9, we unpack the misuse of vulnerability in online entrepreneurship and why your healing deserves more than a Canva carousel. With help from Ted Lasso characters like Jamie Tartt, Rebecca, and Dr. Sharon Fieldstone, we explore what real emotional integration looks like—on and off the mic.

I also get personal about the Depp/Heard trial, a raw moment in my visibility journey, and how a Season 1 episode with Eunice Brownlee gave me a doorway into storytelling that was actually ready to be shared.

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I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

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Until next week, be sensible, be woo, and most of all, be you. 🤗

Rest doesn’t always look like slowing down. Sometimes it looks like dancing all night, playing weird games, or skipping town with your dominatrix girlfriend.

In this episode, we explore rest on your own terms through the lens of Coach Beard in Ted Lasso. Beard doesn’t try to be anyone else. He knows what recharges him—and he doesn’t apologize for it.

I’m breaking down why so many entrepreneurs burn out even when they’re technically resting, and why copying someone else’s version of “wellness” won’t save you. If you’re ready to stop glamorizing burnout and start finding joy in ways that actually work for you, this one’s for you.

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I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Welcome to the episode where we separate useful reflection from noise. In Ted Lasso, the fans at the pub act like a character unto themselves—cheering, jeering, and always watching. And just like in business, not all of that input is helpful.

This week we’re looking at the Richmond fanbase as a metaphor for your online audience: the pressure to please, the vulnerability of being seen, and the deep need to discern who’s offering real feedback… and who’s just projecting their own shit.

We also unpack Rebecca’s experience with personal criticism that masquerades as professional commentary, and how emotional intelligence becomes the best business strategy around.

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I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 6: “Fire Rupert. Build Diamond Dogs.”

This episode is a love letter to chosen family, emotional support systems, and the kind of business friendships that don’t just cheer you on... they hold you down.

We’re talking about the difference between Rupert energy and Diamond Dogs energy, because if you’ve ever been burned by a collaborator, ghosted in your hardest moments, or told that “business isn’t personal,” then you know how lonely leadership can get.

I also share what happened when I spent all of 2024 rebuilding my support system and how that changed everything. In business, creativity, and life. If you’ve never known what true, non-transactional support looks like, this one’s for you.

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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 5: “It’s Easy to Buy the Mic”

In this episode, we’re digging into the real question behind visibility:
➡️ Are people paying attention to you because you’re aligned… or just because you’re loud?

We’re using Ted Lasso to unpack performative branding, manufactured backstories, and the pressure to always be “on.” And we’re coming back to what matters: who you are when no one’s watching.

From Trent Crimm’s slow, deliberate study of Ted’s leadership to my own pivots around how I show up (and why I refuse to fake origin stories for likes), this episode is about doing the inner work before grabbing the mic.

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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 4: “Girlbossing Too Close to the Sun”

This one’s for the entrepreneurs who woke up one day and realized:
Oh shit—I’ve been sold a sparkly lie.

In Episode 4, we’re dissecting the aesthetic trap of boss babe culture and how it packages power without offering any real substance. Through the lens of Ted Lasso, we explore what real empowerment looks like—starting with the relationship between Rebecca and Keeley. It’s generous. Collaborative. Free of competition.

I also get into my own experience of over-feminizing my brand, excluding half my audience, and eventually owning my full identity as a queer business leader. This is a no-fluff reckoning with pricing, privilege, and performative empowerment.

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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 3: “Your Brand Can’t Hold Your Baggage”
Being honest about your story is powerful. But turning your trauma into a marketing plan? That’s something else entirely.

In this episode, we talk about the difference between integrated vulnerability and unprocessed oversharing—and how Ted Lasso gives us the perfect metaphor through characters like Jamie, Ted, and Dr. Sharon Fieldstone. We’ll also explore my own experience with public overexposure and the unexpected healing that came through a Season 1 interview with Eunice Brownlee.

This isn’t about shutting down your truth. It’s about knowing when your story is medicine—and when it’s still a wound.

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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 2: “The Metrics Aren’t the Message”
Ted Lasso is a Business Story: When Visibility Outpaces Readiness

In a world where algorithms dictate value and going viral is mistaken for success, we need to talk about what happens when your brand grows faster than your ability to hold it.

In this episode, I unpack what it really means when visibility outpaces readiness—through the lens of Ted Lasso, of course. Jamie Tartt may be the poster child, but I’ve lived this too: growing audiences before I was emotionally or structurally prepared, and watching my creativity pay the price.

We’ll explore the traps of trend-chasing, the difference between being seen and being sustainable, and what to do when your growth feels more like exposure than expansion.

👀 Want more clarity like this every week?
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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗