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This batch of Booker's, named "Barry's Batch" in honor of former Beam CEO Barry Barish, delivers a remarkably smooth drinking experience despite its 125.7 proof, with rich caramel, peanut butter, and warm spice notes creating a perfect fireside sipper.

• First Booker's release of 2025 (Batch 2501) honoring Barry Barish, former Beam chairman who passed away in early 2024
• Aged 7 years, 2 months, 4 days with barrels from five different warehouse locations
• Classic Jim Beam mash bill: 77% corn, 13% rye, 10% malted barley
• Exceptional caramel-forward aroma with notes of peanut butter on the nose
• Drinks smoother than its 125.7 proof might suggest
• Adding a few drops of water enhances the peanut butter fudge notes
• Over ice brings out more graham cracker and reduces any mustiness
• Our barrel bottle breakdown score: 15 out of 18 possible points
• Available for approximately $100, making it a solid value for a premium limited release
• Demonstrates Fred Noe's commitment to maintaining Booker's legacy and quality

Remember, as Booker always said, enjoy it "any damn way you please" – neat, with water, or over ice!

The first Booker's release of 2025 pays heartfelt tribute to a bourbon legend who helped shape the industry as we know it today. Barry's Batch, named for former Beam chairman and CEO Barry Barish, celebrates a man who guided the company for over 40 years until his passing earlier this year.

This exceptional batch delivers everything bourbon enthusiasts seek in a premium barrel-strength release. At 125.7 proof, you might expect an aggressive heat, but Barry's Batch surprises with remarkable approachability. The nose immediately captivates with rich caramel aromas complemented by hints of peanut butter and vanilla that promise a memorable tasting experience.

The flavor journey begins with honey sweetness on the tongue, developing into luscious caramel mid-palate before revealing warming cinnamon and allspice notes. What truly distinguishes this batch is its perfect balance – delivering full-bodied intensity without overwhelming the palate. Following Booker's philosophy of drinking bourbon "any damn way you please," we explored it neat, with a few drops of water (which amplified delightful peanut butter fudge notes), and over ice (bringing forward subtle graham cracker flavors).

Aged 7 years, 2 months, and 4 days, this release demonstrates the meticulous barrel selection process that has become a hallmark of the Booker's brand. The blend incorporates barrels from five different warehouse locations, creating a complexity that tells the story of Kentucky's unpredictable aging environment. Each sip offers a window into why Booker's remains one of the most sought-after limited releases in American whiskey.

Whether you're a longtime Booker's enthusiast or new to barrel-strength bourbon, Barry's Batch represents a fitting tribute to both its namesake and the enduring legacy of the Beam family. Pour yourself a glass, raise it to Barry, and discover why this bourbon scored an impressive 15/18 on our scale. What memorable bourbon experience will you share with friends tonight?

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The Kentucky Bourbon Festival has transformed from a small event with 9 distilleries to a premier bourbon celebration featuring 62 distilleries, with exclusive releases and direct access to master distillers. KBF President Randy Prasse shares how the festival has evolved to focus on authentic experiences connecting bourbon enthusiasts with the people who make their favorite spirits.

• Festival started in 1991 and has grown to become the #1 bourbon festival Globally.
• Distilleries now view the festival as the perfect venue to reveal new products and limited releases
• For 2025, the festival will feature improved layout and direct-to-consumer bottle shipping for most states
• The three-day general admission ticket $195 ( discounted for insiders) provides exceptional value compared to typical bourbon bar tabs
• Angels Envy is the featured distillery for 2025, known for bringing their "A-game" to festival experiences
• New President's Club offering provides ultra-premium experience for dedicated enthusiasts
• Tickets go on sale May 16th at noon Eastern, with newsletter subscribers getting first access and discounts

Visit KYBourbonFestival.com to sign up for the insider newsletter and secure your tickets for the September 4-6 event in Bardstown, Kentucky.

Step into the heart of bourbon country at the Kentucky Bourbon Festival, where the world's finest distillers converge to celebrate America's native spirit. What began as a modest gathering has blossomed into bourbon's premier event, bringing 62 distilleries—from iconic heritage brands to innovative craft producers—directly to enthusiasts in the Bourbon Capital of the World.

Unlike typical spirits festivals, this September 4-6 celebration in Bardstown offers unprecedented access to the people behind your favorite bourbons. Master distillers, blenders, and brand founders don't just make appearances—they're actively pouring, sharing stories, and engaging with guests throughout the three-day event. This authentic connection between makers and enthusiasts creates an atmosphere that can't be replicated anywhere else.

The festival has become the industry's preferred platform for unveiling new products and limited releases. Distilleries reserve their most special bottlings for this weekend, giving attendees first access to expressions that may never reach retail shelves. For 2025, the festival is introducing direct-to-consumer shipping, allowing guests from most states to purchase exclusive bottles without worrying about luggage space. Beyond tastings, the expanded programming includes 20 educational events, live entertainment, culinary experiences, and a thoughtfully designed marketplace.

What truly distinguishes this festival is its unwavering focus on "whiskey and the people who make it." Despite its growth, the event maintains the warm, welcoming spirit of Kentucky hospitality. At $195 for a three-day general admission pass (with insider discounts available), it represents remarkable value considering the caliber of spirits and experiences offered. Whether you're beginning your bourbon journey or maintaining an extensive collection, these three days in September promise memorable encounters with exceptional whiskeys and the passionate people creating them.

Sign up at KYBourbonFestival.com to become an insider and secure your tickets when they go on sale May 16th. Join us in Bardstown this September and become part of bourbon's most authentic celebration!

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The rich and storied tradition of challenge coins has made its way from military culture into bourbon communities, creating meaningful connections among enthusiasts and marking achievements in the whiskey world.

• Challenge coins originated with WWI pilots but became popular during Vietnam War
• Different types of bourbon challenge coins include Stave & Thief Bourbon Steward certification, Kentucky Bourbon Festival commemorative coins, and community recognition coins
• Coins must be carried at all times - you get only four steps to retrieve it during a challenge
• If challenged and you can't produce your coin, you buy drinks; if everyone has their coin, the challenger buys
• Bourbon Real Talk uses different colored coins to recognize various levels of community contribution
• Kentucky Bourbon Festival coins evolve each year, from bronze 30th anniversary to gold 2024 edition
• Challenge coins typically cannot be purchased - they must be earned through contribution or certification
• Carrying a challenge coin signifies membership and honors the tradition of bourbon camaraderie

Join us Thursday night with Kentucky Bourbon Festival President Randy Prass to learn everything about this year's festival. Tickets go on sale April 16th for pre-sale and April 17th to the general public

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The humble challenge coin carries a weighty legacy that stretches from World War I battlefields to today's bourbon tasting rooms. This episode dives deep into these tokens of honor and belonging that have become an integral part of bourbon culture.

Challenge coins began with a wealthy lieutenant who gave medallions to his unit members. Legend tells how one such coin saved a pilot's life when he was captured behind enemy lines, unable to prove his identity except through this small token. The tradition evolved through the Vietnam War and eventually found a spiritual home among whiskey enthusiasts who recognized the perfect symmetry between military camaraderie and the fellowship of shared bourbon experiences.

For bourbon lovers, these coins serve multiple purposes. Some mark achievements, like the coveted Stave & Thief Society's Executive Bourbon Steward certification coin. Others commemorate events, like the annually changing Kentucky Bourbon Festival coins that evolve in design and finish. Communities like Bourbon Real Talk have created elaborate hierarchies of colored coins to recognize different levels of contribution, from first-time helpers to consistent top contributors.

What makes these coins special isn't just their appearance but the traditions surrounding them. The twelve rules of challenge coin etiquette transform them from mere collectibles into social catalysts. You must keep your coin within four steps at all times. When challenged, failure to produce your coin means buying drinks. If everyone shows their coin, the challenger pays up. These exchanges create spontaneous moments of connection among bourbon enthusiasts in an increasingly digital world.

Whether displayed proudly on a shelf or carried faithfully in a special wallet pouch, bourbon challenge coins represent something deeper than their metal composition suggests—they're physical reminders of shared experiences, hard-earned knowledge, and community belonging. Have you earned your place in bourbon culture with a challenge coin yet? The tradition awaits.

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