Summary

In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.

Takeaways

• Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
• Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
• Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
• Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
• Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.

Chapters

00:00 - Introduction and Background

02:20 - Understanding Video Strategy

05:13 - Short-Form Video Strategy

07:24 - Aligning Format with Strategy

09:46 - The Importance of Short-Form Video

12:09 - Transitioning from Long-Form to Short-Form Video

16:21 - Overcoming the Fear of Being on Camera

25:19 - Balancing Secret Sauce and Expertise Content

36:11 - Taking Action and Getting Started with Short-Form Video

39:29 - Where to Learn More from Jera

Links from the show:

Jera Bean on IG

Jera Bean on Tiktok

Jera Bean on LinkedIn

JeraBean.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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