• The Social Commerce Collective

  • By: Sugar AI
  • Podcast

The Social Commerce Collective

By: Sugar AI
Listen for free

  • Summary

  • The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content.


    Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.


    From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.


    Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
    © 2025 The Social Commerce Collective
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Economics Marketing Marketing & Sales
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Episodes
  • Designing Your Creator Engine | Special Gust: Sohun Sanka of Euka AI

    Designing Your Creator Engine | Special Gust: Sohun Sanka of Euka AI
    Apr 23 2025

    In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI.

    Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond.

    Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator engine.

    Interested in giving Euka a try? Use code: JAKEEUKASI for a discount!

    Interesting in working with our agency? Apply here.



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    34 mins
  • Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen

    Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen
    Apr 9 2025

    Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.

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    27 mins
  • Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth

    Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth
    Oct 7 2024

    On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.

    Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.

    We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.
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    41 mins
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