• The Vanderhook's give us the scoop about VIant AI

  • Sep 30 2024
  • Length: 23 mins
  • Podcast

The Vanderhook's give us the scoop about VIant AI

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  • Summary

  • Viant AI is a generative AI tool designed to automate media planning and campaign setup for digital advertising. Built on top of Viant’s demand-side platform (DSP), Viant AI helps advertisers and agencies streamline the labor-intensive tasks involved in planning and executing campaigns. By providing key information such as advertiser details, campaign goals, and budget, the tool automatically generates initial campaign strategies, allowing media planners to review and make adjustments. The AI’s generative capabilities have drawn attention for their ability to save time, reduce busywork, and optimize campaign performance.

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