• The business of content creator merch with Saurabh Shah | E24

  • Feb 5 2025
  • Length: 40 mins
  • Podcast

The business of content creator merch with Saurabh Shah | E24

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  • Summary

  • In this episode of ‪What Worked, Mike and Tyler interview Saurabh Shah, CEO of Warren James. Saurabh brings his unique perspective on the business behind merchandising in the world of content creation and moving it beyond print-on-demand shirts.

    Saurabh shares his insights about:

    • Managing stakeholders and their sometimes conflicting goals
    • The analytics (and gut feelings) that predict successful launches
    • The future of content for creators and businesses

    We'd love for you to connect with us:

    • Mike Wu
    • Tyler Rachal
    • Saurabh Shah

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