Episodes

  • Meta-Podcasting with Jessica Rhodes

    Meta-Podcasting with Jessica Rhodes
    Nov 21 2024
    Podcast guesting is a powerful tool for building influence, authenticity, and thought leadership. Join us as we dive into the transformative world of podcasting with Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Discover how Jessica helps entrepreneurs leverage podcast guesting to grow their networks, establish authority, and create meaningful connections. Jessica shares insights into the evolution of podcasting, emphasizing the shift from massive audiences to niche visibility. Learn practical strategies for crafting effective guest appearances, building lasting relationships with podcast hosts, and repurposing podcast content to amplify your brand. **What this episode will do for you:** - Understand the value of podcast guesting as a marketing and thought leadership tool. - Learn how to build meaningful relationships with podcast hosts for long-term impact. - Discover strategies for repurposing podcast content to maximize visibility. - Gain insights into targeting niche audiences through podcast guesting. - Explore the synergy between podcast hosting and guesting for owned and earned media. - Find inspiration to integrate podcasting into your marketing plan for sustainable growth. For curated transcripts and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Meta-Podcasting-with-Jessica-Rhodes
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    49 mins
  • The Power of Personal Branding with Jason Moss

    The Power of Personal Branding with Jason Moss
    Nov 6 2024
    Discover the transformative impact of personal branding with Jason Moss, a multi-six-figure business coach who has helped thousands of coaches build authentic connections and thriving businesses. In this episode, Jason shares his journey from early online ventures to creating a heart-centered community of over 20,000 coaches. Gain insights into how personal storytelling and fresh perspectives can set you apart in a crowded digital world. Jason explains why success online requires more than just tips and techniques—it’s about bringing humanity and genuine value to your audience. Learn how to overcome the fear of vulnerability and use your unique experiences to build lasting connections, influence others, and inspire change. What this episode will do for you: Understand the importance of personal branding in building an authentic coaching business. Discover strategies for connecting with your audience by sharing fresh perspectives and real stories. Learn how vulnerability can enhance your influence and create stronger connections. Find inspiration to craft distinctive content that stands out in a crowded digital landscape. Explore Jason’s tips for building a platform that empowers you to share your expertise with purpose. For a curated transcript and links to resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/The-Power-of-Personal-Branding-with-Jason-Moss
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    49 mins
  • Mastering LinkedIn for Business Growth with Kim Willis

    Mastering LinkedIn for Business Growth with Kim Willis
    Oct 18 2024
    Unlock the secrets to digital influence with Kim Willis, founder of Persuasion Pursuit and expert in direct response marketing. In this episode, Kim shares his journey from door-to-door sales to mastering LinkedIn, showing how authentic content and relationship-building are the keys to sustainable business success. Learn how to engage meaningfully, nurture prospects, and optimize your LinkedIn profile to build trust and authority. What this episode will do for you: Understand the importance of storytelling and relationship-building in online marketing. Learn how to balance personal engagement with automation on LinkedIn. Discover the "Relax, Disturb, Relieve, Close" framework for effective sales conversations. Explore practical strategies for nurturing leads at the top of the funnel. Gain tips on optimizing your LinkedIn profile for credibility and visibility. Find inspiration to transform content into meaningful business relationships. For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Kim-Willis-on-LinkedIn-Mastery
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    44 mins
  • The Audience Effect

    The Audience Effect
    Oct 3 2024
    Discover how to transform your digital presence with The Audience Effect. In this engaging conversation, Chris McNeil and V. Michael Santoro explore how to shift your online marketing approach from data-targeting to genuine audience engagement. Learn how to create lasting connections and build authority by integrating SEO with thought leadership, using content to serve and lead, rather than simply interrupt . Gain insights into developing a strong, authentic online brand that resonates with your audience’s needs, stands out in a crowded market, and builds trust and influence. What this episode will do for you: Understand how The Audience Effect shifts marketing from interruption to engagement. Learn how to balance conformity and originality in content to build topical authority. Discover how empathy is key to creating meaningful online connections. Explore the Thought Leadership SEO Matrix to blend search optimization with thought leadership. Gain practical strategies to transform your content into a valuable digital asset. Find out how to give away knowledge effectively to elevate your brand and audience trust. For curated insights and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/The-Audience-Effect
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    48 mins
  • Thought Leadership in Skills-First Hiring with Dr. Mark Smith

    Thought Leadership in Skills-First Hiring with Dr. Mark Smith
    Sep 25 2024
    Skills-first hiring is revolutionizing talent acquisition. Join us as we explore this game-changing approach with Dr. Mark Smith, principal consultant at A Better Choice and author of *A Better Choice: The Manager’s Guide to Skills-First Hiring*. Discover how prioritizing skills over traditional qualifications like education and years of experience is reshaping the future of recruitment. Dr. Smith shares insights on how AI-driven assessments and role-play evaluations are enhancing hiring decisions, offering companies more efficient and effective ways to select top candidates. Gain practical advice for implementing these methods in your organization and learn how this approach has garnered bipartisan support, including Dr. Smith’s testimony before Congress. **What this episode will do for you:** - Understand the benefits of a skills-first hiring model. - Learn how AI is transforming the recruitment process. - Discover the role of role-play assessments in evaluating candidates. - Explore how skills-first hiring is reshaping traditional HR practices. - Gain practical strategies to apply this approach in your own hiring processes. For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Thought-Leadership-in-Skills-First-Hiring-with-Dr-Mark-Smith
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    46 mins
  • Turning Brand Crises into Opportunities with Drs. Shalini and Shailendra Jain

    Turning Brand Crises into Opportunities with Drs. Shalini and Shailendra Jain
    Sep 11 2024
    Join us as we explore how to transform brand crises into opportunities for growth with renowned business professors and authors, Drs. Shalini and Shailendra Jain. In this episode, we dive into the essential principles for managing brand transgressions, focusing on accountability, transparency, and long-term success. Drawing on their book, Managing Brand Transgressions: Eight Principles to Transform Your Brand, the Jains share real-world case studies, including Tylenol and Starbucks, showcasing how companies can rebuild trust and reputation after a crisis. Learn how leadership plays a pivotal role in guiding organizations through tough decisions and why prioritizing values over short-term profits leads to lasting success. What this episode will do for you: Understand how brands can recover and grow after crises by embracing accountability and transparency. Learn how leadership decisions shape the DNA of an organization and its long-term culture. Discover actionable strategies for managing brand transgressions from industry case studies. Explore why values-driven leadership is essential for sustaining trust and customer loyalty. Gain insights on how to balance profit pressures with ethical decision-making. For a curated transcript and links to resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Turning-Brand-Crises-into-Opportunities-with-Drs-Shalini-and-Shailendra-Jain
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    47 mins
  • Mastermind Groups for Strategic Leadership with Bob Carrothers

    Mastermind Groups for Strategic Leadership with Bob Carrothers
    Aug 24 2024
    Mastermind groups offer a unique environment for leaders to sharpen their skills, uncover blind spots, and accelerate both personal and professional growth. Join us as we explore the transformative power of mastermind groups with Bob Carrothers, an experienced CEO coach and facilitator at Vistage Worldwide. Discover how these groups foster Strategic Thought Leadership through peer feedback, self-mastery, and collaborative accountability. Bob shares real-world success stories, highlights the benefits of setting smart, achievable goals, and offers practical advice for navigating leadership challenges, from hiring to adapting to AI. What this episode will do for you: Understand the role of mastermind groups in fostering Strategic Thought Leadership. Learn how peer feedback and self-mastery contribute to leadership growth. Discover the benefits of setting smart goals and maintaining accountability within a group. Gain insights into how mastermind groups address common leadership challenges. Hear real-world examples of how leaders have transformed their businesses through peer support and coaching. Get practical advice on personal development, financial vigilance, and anticipating future challenges. For a curated transcript and links to free offers and resources discussed, go to the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Mastermind-Groups-for-Strategic-Leadership-with-Bob-Carrothers
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    42 mins
  • Self-Mastery and Business Success with Jason Yarusi

    Self-Mastery and Business Success with Jason Yarusi
    Aug 10 2024
    Success in business starts with mastering yourself. Join us as we explore the transformative power of self-mastery with Jason Yarusi, a seasoned real estate investor and coach. Discover how daily routines, mental clarity, and focus can drive both personal and professional growth. Jason shares his journey from handling transactional tasks to honing a big-picture mindset, and how he leverages self-discipline to overcome challenges and achieve lasting success. Learn how to conserve mental energy, maintain a powerful morning routine, and strategically expand your business focus. Jason’s actionable insights will inspire you to become the best version of yourself and take your business to new heights. What this episode will do for you: - Learn the connection between self-mastery and business success. - Discover the importance of daily routines and mental clarity in achieving your goals. - Gain strategies for conserving mental energy to make better decisions. - Understand how to overcome failures and leverage them for growth. - Explore Jason's approach to expanding your business focus while maintaining balance. - Receive three key recommendations from Jason to elevate your personal and professional life. For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Coaching-for-Self-Mastery-with-Jason-Yarusi
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    41 mins