Marketing success can be elusive for many small business owners. Most rely on word of mouth (which is the best form of marketing) because they haven’t had much success doing anything else. Even if your business is doing well from word of mouth, there are some steps you can do to improve that.

There is also so much noise out there about what form of marketing is best for you. In my experience, the best form of marketing is the one that best suits you. In other words, there is no cookie-cutter marketing that works for every business. You have to evaluate what works for you. This episode will delve into the fundamentals of marketing that will help you craft the perfect marketing strategy.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/

Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• Consistent, persistence

• Time and money.

• Budget 5-20% of revenue toward marketing

• It’s all about forming relationships. That leads to trust and sales.

• Cycle- building relationship leads to trust that leads to sales. Strengthening the relationship after the sale leads to loyalty and customer retention.

• Customer retention builds the foundation of your business.

• If DIY, what do you enjoy? Public speaking, networking, video, audio, social media, writing

• Short term (outbound marketing) - Ads, flyers, other promotions, public speaking

• Pros - Reach a lot of people quickly

• Cons - It only works when you’re spending money, spending money for trial and error

• Long term (inbound marketing) - Organic social media, website SEO, blogs, VLOGS, podcasts, YouTube, public speaking, email/customer retention

• Pros - “Free,” results can be long-lasting, searchable in a variety of ways, audience gets to know, like, and trust you, demonstrate your expertise, emails/customer retention keep your customers engaged and returning

• Cons - Takes a while, trial and error

• Start out using both outbound and inbound marketing

• Over time, limit the outbound and focus on the inbound marketing

“Doing the right thing is inconvenient.” That was a powerful quote from this week’s guest Bob Beaudine. Prioritizing your family over your career or business is one of the hardest things to do for high achievers. It is possible to do it successfully but it doesn’t come easy. You have to make hard choices that are not convenient.

Bob had one of the top executive search firms for professional sports. In fact, he basically created the niche when no one was doing it. As a result, he’s placed in some of the positions in professional sports like Bud Selig, former commissioner of MLB, as well as head coaches, and presidents of NFL, NBA, and NHL teams.

You can probably understand why Sports Illustrated nominated him as “The most influential man in sports you’ve never heard of.” His work helped transform leagues and teams with the people he placed in them.

Listen to this week’s episode as Bob shares how he was able to balance marriage, family, and the busy life he led in professional sports.

Website:

https://www.bobbeaudine.com/

Books:

2 Chairs USA Today and Publishers Weekly best seller

The Power of Who

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/

Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• Bud Selig was his first sports placement

• Good leaders care about people

• Flew 7 million miles for business but still able to coach kids teams

• Good things are inconvenient

• Dealing with change

• Decide on boundaries

• Favorite Dallas Cowboy

• Was a Miller Beer rep in college

Questions:

• You’re an accomplished CEO with money, accolades, connections, and influence, how have you been able to keep the important things the priority in your life? Have you always been this way?

• “Most influential man in sports you’ve never heard of.” Sounds like Rodney Dangerfield or Bob Uecker

Bio

Bob Beaudine is the President and CEO of Eastman & Beaudine. He is one of the nation's most respected search executives having conducted 100's of searches for Fortune 500 companies, entertainment entities, professional sports organizations, non-profits, Olympic bodies, and universities, among many others. Celebrating over 50 years in business, Eastman & Beaudine has been named by The Wall Street Journal as the “top recruiting firm in college sports." Sports Illustrated named Bob the “top front-office matchmaker in sports” as well as the “most influential man in sports you’ve never heard of." These accolades come as a result of Bob helping shape the leadership teams of NBA, MLB, NFL, and NHL franchises and league offices, in addition to university athletic departments and conferences across the nation. Bob’s

experience extends to the PGA TOUR, USTA, PBR, U.S. Olympics, NASCAR, UFC, and sports-related non-profits among others. Bob is the bestselling author of The Power of WHO! and 2 Chairs.

Fewer than 5 percent of businesses earn over $1 million in revenue and only 11% have 20 employees or more. For many entrepreneurs, those are magic numbers to reach so they can experience greater freedom from the business. Reaching those revenue and staff milestones means they have the resources and team to handle business while they go off on a great family vacation for a month.

Why do the majority of business owners stay stuck? The simple answer is they don’t have enough sales to build the team to handle business while they’re gone. But the real answer is deeper than that.

This episode explores the top 5 reasons businesses stay stuck.

Want to live a better balanced life and win in marriage AND business at the same time? Purchase our book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/

Need to create more time to dedicate to your marriage? Download this free guide. https://marriedentrepreneur.co/boundaries

Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Key Takeaways:

• You’re wearing too many hats

• You’re casting a wide net

• Your margins are too small

• You have people in the wrong seat

• You aren’t resting