Ed Crain is the President and CEO of Kingstar Direct and Kingstar Media, which is recognized as Canada’s top performance marketing agency. With over 25 years of industry experience, Ed has played a crucial role in the company's growth and success, helping top brands like Trivago, Babbel, and Generac achieve remarkable marketing outcomes. Kingstar Media specializes in ensuring accountability for every media dollar spent, delivering impressive results for clients through precise planning and optimization of offline and online media. Ed's passion for direct response marketing and building strong relationships has driven his success, making him a respected figure in the field.

Ever wondered how some of the most iconic direct response marketing campaigns came to be? What makes a campaign both effective and memorable? What if you could glean insights directly from the mind behind legendary infomercials like the ShamWow and Jack LaLanne's juicers?

Ed Crain of Kingstar Media shares his journey from being a childhood actor to becoming a powerhouse in the direct response industry. He recounts how his early experiences led him to the infomercial sector, where he mastered the art of creating engaging content that drives consumer action. With decades of experience, Ed provides a behind-the-scenes glimpse into working with notable personalities like Fran Tarkenton and Jack LaLanne, emphasizing the importance of genuine passion and relationships in crafting compelling marketing messages.

In today’s episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ed Crain, President and CEO of Kingstar Media, about the evolution and efficacy of direct response marketing. He shares valuable lessons on constructing a powerful pitch, the necessity of authentic testimonials, and the importance of continuous testing and optimization. Ed's anecdotes highlight how even in an age of shrinking attention spans, the fundamentals of creating trust and showcasing clear transformations remain key.