Gary Vee told us to document, don’t create—but is that really the move in 2025?

In this episode of Trash Talk, we break down why this advice led to an era of oversharing, redundant content, and a whole lot of noise. Not everything needs to be documented, and not every “authentic” moment serves your brand. So how do you create content that actually means something?

We’re talking about the death of the “just post more” era, the rise of thoughtful branding, and how to turn your documentation into something that connects and converts—without looking like a hot mess.

Shall we?

“If you just shift your mindset, everything will change.” Sound familiar? Yeah, us too- and we’re calling BS.

Mindset isn’t a business strategy, and positive thinking won’t magically solve real problems. So why has the coaching world convinced us that our biggest barrier is our own thoughts? In this episode of Trash Talk, we break down the mindset myth, how it gets weaponized, and why it’s often used to gaslight people out of taking real action.

Mindset matters, but it won’t save you. Let’s talk about what actually will.

Listen now!

“Self-care isn’t selfish.” We’ve all heard it. But let’s be real—this phrase has been hijacked by an industry that sells bubble baths, wine nights, and spa days as the ultimate cure-all. And somehow, we still end up exhausted.

In this episode of Trash Talk, we break down how the self-care movement went from a necessary practice to an expensive (and often performative) industry. Is self-care actually fueling you—or just numbing you from the things you really need to address? We’re unpacking the hard truths, the real purpose of self-care, and why “treating yourself” isn’t always the answer.

You know you wanna listen in. Do it.

Perfection. It’s the thing we’re supposed to chase—or avoid completely, depending on who you ask. “Done is better than perfect.” “Progress, not perfection.” “Perfection is the enemy of progress.” But is it really? Or is that just another well-worn cliché that’s been warped into something unhelpful?

In this episode of Trash Talk, Erin and Erica take on the cultural tug-of-war with perfection. From childhood conditioning to business advice that contradicts itself, we unravel the mixed messages surrounding perfectionism. Is perfection always the problem? Or does it sometimes deserve a place at the table?

Let’s trash some bad advice. Listen now!

What if the so-called ‘truths’ of entrepreneurship and leadership were actually keeping you confused or small?

On Trash Talk, hosts Erin Thomas and Erica Breuer cut through the tired cliches and threadbare advice that dominate entrepreneurship, leadership, and personal development. These ideas might be popular, but that doesn’t mean they’re useful.

The aim: To shake up listeners so they uncover sharper, smarter ways to navigate the complexities that actually matter.