How does a pizza shop employee become a successful entrepreneur in the vibrant community of Santa Cruz? Maddy Keith's story is one of love, resilience, and an enduring commitment to her hometown. Join us as we explore Maddy's incredible journey from flipping dough to managing surf shops and ultimately owning her own meat shop. Her tale is intertwined with the joys and challenges of growing up in Santa Cruz alongside her husband, Zane. Maddy's insights into family dynamics, business trials, and the passion for her community reveal the essence of a life spent in this unique coastal town.

Food isn't just about sustenance; it's a journey of self-discovery and creativity for Maddy. We share how her culinary adventures have helped shape her authentic self, emphasizing the importance of character over mere skills. From the bustling energy of local street fairs to the spontaneous joy of creating delectable dishes, Maddy's enthusiasm is palpable and infectious. Her story inspires us to embrace the unknowns of entrepreneurship, turning challenges into opportunities to delight others and deepen her connection with her community.

Santa Cruz is more than just a backdrop; it's a living canvas of cultural evolution and personal tales. We reflect on the transformation of surf culture and the rise of activities like jiu-jitsu, which mark this community's dynamic spirit. Maddy's memories of outdoor escapades and family traditions paint a vivid picture of a town where unity and connection are paramount. Whether discussing the impact of new residents or the shifting attitudes towards relationships, Maddy's experiences underscore the enduring bonds that define Santa Cruz, inviting us to consider our own connections to place and people.

Lucas Salles-Cuñha, a multifaceted leader in the fitness and swimming community, joins us to share his extraordinary journey across the United States, leading him to the serene shores of Santa Cruz. With roots in Southern California, a sojourn in Florida, and a return to the West Coast, Lucas narrates his transformation from a corporate insurance professional to a local community influencer. As the president of Quicksilver Swimming and Rise Collective, he brings a wealth of experience and passion for community building through fitness, focusing on the pivotal role of technique over sheer volume in swim training and beyond.

Our conversation with Lucas uncovers the intricacies of integrating into new communities and the unique dynamics of local surfing scenes in Carlsbad and Santa Cruz. He offers a candid look at the challenges faced in establishing connections in surfing circles, sharing personal experiences as an Encinitas lifeguard and the lessons learned from rigorous training alongside Navy SEALs. Through these stories, Lucas highlights the balance required to respect local customs while fostering lasting relationships, illustrating the broader themes of personal growth, community engagement, and the pursuit of athletic excellence.

In the latter part of our episode, we delve into the essence of competition and personal growth in sports, alongside the balancing act required in youth coaching. From empowering women and promoting inclusivity in swimming to emphasizing the importance of community support, Lucas paints a compelling picture of how sports can transcend competition and foster a sense of belonging. His insights into fostering resilience in new environments and nurturing talents in underrepresented communities promise to inspire listeners with a passion for creating inclusive and supportive athletic spaces.

Discover the remarkable journey of Michael Rodriguez, a visionary in the brewing industry, as he shares his courageous family history and his passion for jiu-jitsu and rugby. From escaping Cuba to pioneering new brews in Santa Cruz, Michael's story is one of resilience, creativity, and a love for sports that transcends cultural barriers. Uncover the rich tapestry of experiences that have shaped his path, from the brewing floors of Boulevard Brewing Company and Port Brewing Company to the founding of Woodhouse Blending and Brewing.

Join us for an exploration into the heart of rugby, where the bonds formed on the pitch extend far beyond the game itself. This episode paints a vivid picture of the brotherhood and camaraderie found in the sport, with stories of unforgettable matches and lifelong friendships forged through shared struggles and triumphs. The inclusive spirit of rugby is celebrated, illustrating how the game fosters a sense of belonging and mutual respect, even amidst its inherent intensity.

Jiu-jitsu takes center stage as we delve into its transformative power as an escape from competitive pressures. Michael and I share how this martial art provides a sanctuary for personal growth and reflection. The episode also touches upon the joys of coaching and the impact of nurturing young athletes, as well as a thoughtful discussion on spirituality and belief systems. These conversations weave together a narrative of life’s diverse paths, highlighting the importance of understanding, respect, and personal fulfillment.