Velocity Sellers Podcast

By: Velocity Sellers Inc.
  • Summary

  • We are Velocity Sellers, a full-scale Amazon Agency! Our Podcast features our talented and knowledgeable employees and guests, and of course our host, Velocity Pete. Join us as Velocity Pete interviews these Amazon experts on various topics that will help you boost your Amazon knowledge!

    © 2024 Velocity Sellers Podcast
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Episodes
  • Unlocking E-Commerce Success: Mastering Fall Prime Day, Strategic Inventory Management, and Cutting-Edge Amazon Listing Optimization
    Sep 30 2024

    Are you ready to maximize your sales potential this holiday season? Discover the strategies you need to master Fall Prime Day, known as Prime Big Deal Days (PBDD), and boost your holiday sales. From setting the perfect reference price to ensuring your inventory is ready to go, this episode is your go-to guide for making the most out of this critical event. Hear our favorite personal shopping picks, from water bottles to 12-foot skeletons, and why we're so excited about the Echo Show’s capabilities. Learn how to use PBDD not just as a sales booster, but also as a strategic tool for holiday pricing.

    In the realm of inventory management, we’ve got you covered. Uncover the secrets to handling underperforming ASINs and SKUs, leveraging promotional events to clear out inventory and save on storage fees. We’ll explain why increasing stock for top-performing items and using heavy discounts for excess inventory can be game-changers. Mark your calendar with key deadlines, understand the impact of Chinese New Year on restocking, and discover how Amazon Warehousing and Distribution (AWD) can optimize your cost-effective inventory management. Planning ahead is more than just a tip; it's your secret weapon for maintaining stock during peak periods and seizing post-holiday sales opportunities.

    Elevate your Amazon game with expert tips on optimizing listings and managing PPC campaigns. We'll talk about making your listings retail-ready well before major sales events to ward off unforeseen algorithm disruptions. Learn how to leverage Amazon's AI recommendations, comparison charts, A+ pages, and other powerful tools to enhance visibility. We'll also discuss the new $50 fee for every 100 ASINs added to Prime Exclusive Discounts and its impact on your margins. Stay on top of your PPC metrics to avoid running out of budget or inventory early in the day, and explore the importance of careful planning and post-event analysis. Stick to your plan, stay calm, and be open to experimenting—your roadmap to success awaits!

    Learn more about Velocity Sellers!

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    45 mins
  • Unlocking E-Commerce Success with Jordan Levine: Mastering Amazon Sales, External Traffic Strategies, and Maximizing Reimbursements with Carbon 6
    Sep 23 2024

    Unlock the secrets to boosting your Amazon sales with our latest episode featuring Jordan Levine from Carbon 6. We'll uncover how Carbon 6's innovative platform consolidates fragmented tools for Amazon and e-commerce sellers, streamlining your business operations. Learn how their patented software, PixelMe, uses Google ads to drive external traffic to your listings, enhance your organic rankings, and earn you a 10% brand referral bonus. This episode is packed with practical insights on the importance of external traffic in Amazon's A10 algorithm and how it influences your search relevancy and sales performance.

    Discover the strategic advantages of PixelMe for both high-ticket and moderately priced items and how it can help offset your advertising costs through brand referral bonuses. Jordan and I dive into the detailed audit processes, from evaluating ASINs and competitor performance to analyzing keyword search volumes on Google and Amazon. The conversation emphasizes the necessity of having a competitive product with high reviews and the continuous optimization efforts by Carbon 6's expert team, ensuring you get the best results for your campaigns.

    But that's not all—learn how to navigate the recent changes in Amazon's reimbursement policies. With the transition from an 18-month window to a much shorter 60-day period for claims, now is the time to audit your accounts. Jordan shares an inspiring story about a client who recovered $2,000 due to fraudulent customer returns, highlighting the practical benefits of using services like Seller Investigators. As we gear up for Q4, we underscore the urgency of reclaiming lost funds to reinvest in your business. Join us for expert tips on maximizing Amazon reimbursements and insights into the evolving landscape of e-commerce.

    Learn more about Velocity Sellers!

    Check us out on YouTube!

    Book a FREE Amazon Audit!

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    49 mins
  • Unlocking E-Commerce Success with Nick Penev: Mastering Affiliate Marketing, European Market Expansion, and Strategic Networking for Growth
    Sep 16 2024

    Unlock the secrets to e-commerce success with our special guest, Nick Penev, a veteran remote worker and entrepreneur behind ventures like Extreme Power Brands and Ecom Podsofts. In this episode, Nick takes us on his journey from early victories with the acai berry supplement to the strategic pivots that kept his businesses thriving amid digital advertising challenges. Discover how he masterfully shifted to affiliate and performance marketing and now advises companies through his business, Partnership as a Service. With Nick's guidance, you'll learn how to sustain and grow your e-commerce ventures by forging meaningful connections and partnerships.

    Are you a US-based Amazon seller looking to break into European markets? This episode is a goldmine for you. We discuss the lucrative potential that awaits across the Atlantic, with some brands achieving up to 50% of their US sales or even surpassing them due to less competition and better profit margins. Leveraging tools like Zangor, Helium 10, and Jungle Scout, Nick shares actionable strategies for conducting market research and crafting a robust multi-channel strategy. Learn about the importance of VAT compliance and product localization to maximize your success in the expanding European marketplace.

    We wrap up with a powerful narrative on the value of networking, featuring anecdotes and personal experiences that illustrate how meeting new people can catalyze your business growth. From discovering new products to finding reliable business partners, the importance of building a community through connections cannot be overstated. Whether you're hesitant to network or an introvert who prefers fiction over business books, Nick's advice is simple and motivational: "Just do it." Embrace the opportunities that come your way and watch your horizons expand.

    Learn more about Velocity Sellers!

    Check us out on YouTube!

    Book a FREE Amazon Audit!

    Show more Show less
    34 mins

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