Are you ready to maximize your sales potential this holiday season? Discover the strategies you need to master Fall Prime Day, known as Prime Big Deal Days (PBDD), and boost your holiday sales. From setting the perfect reference price to ensuring your inventory is ready to go, this episode is your go-to guide for making the most out of this critical event. Hear our favorite personal shopping picks, from water bottles to 12-foot skeletons, and why we're so excited about the Echo Show’s capabilities. Learn how to use PBDD not just as a sales booster, but also as a strategic tool for holiday pricing.

In the realm of inventory management, we’ve got you covered. Uncover the secrets to handling underperforming ASINs and SKUs, leveraging promotional events to clear out inventory and save on storage fees. We’ll explain why increasing stock for top-performing items and using heavy discounts for excess inventory can be game-changers. Mark your calendar with key deadlines, understand the impact of Chinese New Year on restocking, and discover how Amazon Warehousing and Distribution (AWD) can optimize your cost-effective inventory management. Planning ahead is more than just a tip; it's your secret weapon for maintaining stock during peak periods and seizing post-holiday sales opportunities.

Elevate your Amazon game with expert tips on optimizing listings and managing PPC campaigns. We'll talk about making your listings retail-ready well before major sales events to ward off unforeseen algorithm disruptions. Learn how to leverage Amazon's AI recommendations, comparison charts, A+ pages, and other powerful tools to enhance visibility. We'll also discuss the new $50 fee for every 100 ASINs added to Prime Exclusive Discounts and its impact on your margins. Stay on top of your PPC metrics to avoid running out of budget or inventory early in the day, and explore the importance of careful planning and post-event analysis. Stick to your plan, stay calm, and be open to experimenting—your roadmap to success awaits!

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Unlock the secrets to boosting your Amazon sales with our latest episode featuring Jordan Levine from Carbon 6. We'll uncover how Carbon 6's innovative platform consolidates fragmented tools for Amazon and e-commerce sellers, streamlining your business operations. Learn how their patented software, PixelMe, uses Google ads to drive external traffic to your listings, enhance your organic rankings, and earn you a 10% brand referral bonus. This episode is packed with practical insights on the importance of external traffic in Amazon's A10 algorithm and how it influences your search relevancy and sales performance.

Discover the strategic advantages of PixelMe for both high-ticket and moderately priced items and how it can help offset your advertising costs through brand referral bonuses. Jordan and I dive into the detailed audit processes, from evaluating ASINs and competitor performance to analyzing keyword search volumes on Google and Amazon. The conversation emphasizes the necessity of having a competitive product with high reviews and the continuous optimization efforts by Carbon 6's expert team, ensuring you get the best results for your campaigns.

But that's not all—learn how to navigate the recent changes in Amazon's reimbursement policies. With the transition from an 18-month window to a much shorter 60-day period for claims, now is the time to audit your accounts. Jordan shares an inspiring story about a client who recovered $2,000 due to fraudulent customer returns, highlighting the practical benefits of using services like Seller Investigators. As we gear up for Q4, we underscore the urgency of reclaiming lost funds to reinvest in your business. Join us for expert tips on maximizing Amazon reimbursements and insights into the evolving landscape of e-commerce.

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Unlock the secrets to e-commerce success with our special guest, Nick Penev, a veteran remote worker and entrepreneur behind ventures like Extreme Power Brands and Ecom Podsofts. In this episode, Nick takes us on his journey from early victories with the acai berry supplement to the strategic pivots that kept his businesses thriving amid digital advertising challenges. Discover how he masterfully shifted to affiliate and performance marketing and now advises companies through his business, Partnership as a Service. With Nick's guidance, you'll learn how to sustain and grow your e-commerce ventures by forging meaningful connections and partnerships.

Are you a US-based Amazon seller looking to break into European markets? This episode is a goldmine for you. We discuss the lucrative potential that awaits across the Atlantic, with some brands achieving up to 50% of their US sales or even surpassing them due to less competition and better profit margins. Leveraging tools like Zangor, Helium 10, and Jungle Scout, Nick shares actionable strategies for conducting market research and crafting a robust multi-channel strategy. Learn about the importance of VAT compliance and product localization to maximize your success in the expanding European marketplace.

We wrap up with a powerful narrative on the value of networking, featuring anecdotes and personal experiences that illustrate how meeting new people can catalyze your business growth. From discovering new products to finding reliable business partners, the importance of building a community through connections cannot be overstated. Whether you're hesitant to network or an introvert who prefers fiction over business books, Nick's advice is simple and motivational: "Just do it." Embrace the opportunities that come your way and watch your horizons expand.

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Unlock the secrets to mastering Amazon PPC strategies with insights from Abe Shamali, famously known as "the beard" on LinkedIn, as he shares his wealth of experience spanning over three decades in sales and advertising. Abe dives into his remarkable journey from the early days in sales to founding XP Strategy, an Amazon advertising powerhouse dedicated to optimizing brand marketing. This episode is brimming with actionable tips on Amazon ads, listing health, and leveraging off-Amazon traffic, particularly during the crucial fourth quarter.

The conversation takes an intriguing turn as we discuss the groundbreaking advancements and challenges within Amazon advertising. Discover how AI, particularly Amazon's new model Rufus, is revolutionizing ad placements and product listings with unprecedented accuracy. Despite some hurdles like extended campaign activation times, the potential of AI-driven summaries and listing adjustments marks a significant leap in efficiency. We also delve into the fascinating origins of Rufus and ponder how AI's role might reshape the competitive landscape for Amazon sellers.

Shifting focus, we tackle the complexities of dealing with Chinese factories, the rise of competitors like Timu and Shein, and the distinct e-commerce strategies employed by Amazon and Walmart. This episode sheds light on Walmart's surprising online metrics and emphasizes the importance of off-Amazon advertising. As we head into the fourth quarter, we provide invaluable strategies to navigate advertising during election season, from leveraging external traffic sources to practical Q4 advertising tactics. Tune in for an episode filled with expert insights and practical advice to elevate your Amazon business to new heights.

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Ever wondered what it takes to thrive on Amazon, especially with Prime Day looming? Join us as Ruben Alicanion, a veteran in the e-commerce and Amazon world, reveals his compelling journey from eBay dropshipping in 2012 to mastering the retail wholesale model on Amazon since 2016. We explore Ruben's fervor for SEO, his inventive approach to paid ads, and his tips for crafting standout listings. Plus, Ruben shares crucial strategies for Prime Day preparation, focusing on inventory management and maximizing the event's potential.

Relive the rollercoaster of Prime Day with us, featuring a gripping story where 80% of a brand's listings vanished just before the big event. Discover the trials and triumphs within the smoking and cannabis accessories niche, and learn from Ruben's experience in overcoming setbacks through strategic support case management. Newcomers to Amazon will find Ruben's advice on communicating with Amazon Support invaluable, sprinkled with a humorously chaotic anecdote about coupon scheduling gone awry.

Dive into the heart of Prime Day tactics as Ruben discusses innovative discount strategies designed to boost revenue without breaking the bank. We uncover the impact of Prime Day on consumer behavior and Amazon's market performance, while also considering Walmart's growing online presence. Through comparative insights into Amazon Warehousing and Distribution versus Walmart's model, and tips for optimizing Amazon listings, this episode is packed with actionable insights for e-commerce success. Don't miss out on expert advice to elevate your Amazon game and prepare for the e-commerce event of the year!

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Unlock the secrets to e-commerce success with Ariel, a leading expert in Amazon advertising and account growth, as he shares his incredible journey from the post-COVID job market to thriving in the competitive world of e-commerce. You'll learn how a mentor's simple advice to always question the "whys" behind business decisions became a cornerstone of his success. Ariel walks us through his initial days at a startup reselling Apple products and how these experiences set him on a path to manage the Amazon International Marketplace and his current role at Theralogix, where he balances brand awareness with revenue growth.

Discover crucial strategies for optimizing Amazon product listings specifically for mobile devices—a must, considering most consumers now shop via their smartphones. Ariel provides actionable tips on crafting titles that capture attention within limited character spaces and the importance of compelling main images. From experimenting with 3D rendered images to creatively leveraging the overlapping loophole, Ariel emphasizes the need for continuous A/B testing to refine these elements and boost conversion rates. Get ahead of the curve by adapting to the shift in consumer behavior towards mobile shopping with expertise from industry insiders.

Don't miss Ariel's deep dive into Amazon marketing tactics, where elements like badges, stickers, and coupons can significantly influence purchasing decisions. He underscores the importance of providing clear and concise product information to minimize returns and bad reviews, especially for complex products like Bluetooth devices. As we look ahead to 2024, Ariel shares valuable insights on optimizing the six primary images of your listings to capture attention on the mobile app. Packed with real-life examples and practical strategies, this episode is a treasure trove of advice for anyone looking to elevate their Amazon e-commerce game.

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Ready to transform your e-commerce game in 2024? Join us as social media expert Jake Biondi reveals the secrets to leveraging platforms like Meta, Twitter, and TikTok to skyrocket your brand's visibility and drive unparalleled traffic. Drawing from his extensive experience with clients ranging from small e-commerce businesses to giants like the New York Times, Jake demystifies the Amazon Brand Referral Bonus program and outlines how external traffic can significantly boost your revenue.

Discover actionable strategies to master both organic and paid social media marketing on Facebook and Instagram. Jake emphasizes the power of consistent, diverse content creation—think videos, photos, and engaging copy—to build a robust organic presence. Learn how to harness customer referrals and your existing email lists to expand your social media following. On the paid front, grasp the benefits of broad targeting, advanced machine learning algorithms, and competitor research to refine your approach and dominate the ad auctions with high-quality, engaging content.

Finally, we dive deep into the nuances of digital advertising across different platforms. Compare the mature ad systems of Meta with the evolving, yet promising, capabilities of TikTok, especially for reaching younger audiences. Jake shares insights on measuring success using blended metrics across Shopify and Amazon sales and explains how a multimedia mix, including Amazon ads and Google Shopping, can capture diverse revenue opportunities. Get ready to understand the interconnected nature of platforms like Amazon and Facebook and use this knowledge to craft a holistic and effective social media strategy for your e-commerce brand.

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Ever wondered how to keep the beach bliss from turning into a sandy mess in your laundry? Join us as we kick off with some fun banter about battling sand-infested clothes after a beach day. Sharing my own tales of frustration, we dive into practical tips for keeping sand at bay, setting the stage for a deep dive into the art of preparation. As the mood shifts, we navigate the complex waters of gearing up for Amazon Prime Deal Days, underscoring the importance of meticulous planning. We cover everything from managing inventory to making the most of coupons and forecasting pitfalls that can sabotage your success.

As we continue, we explore advanced strategies for major retail events like Prime Day, Black Friday, and Cyber Monday. The key takeaway? Stock up to avoid the chaos of stockouts. We discuss the intricacies of inventory planning, especially considering the ripple effect of the Chinese New Year on supply chains. From estimating needs to managing new and seasonal products, we offer actionable insights to maintain optimal inventory levels. The conversation also delves into the strategic choices between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), stressing the importance of balancing these methods to match your business capabilities.

Closing the episode, we tackle cost analysis and pricing strategies essential for peak seasons. Addressing the "sticker shock" of increased fees, we stress the need for thorough cost tracking and strategic pricing. Learn how to market new gift bundles, leverage Amazon's Vine program for early reviews, and time your inventory shipments. Discover how high-traffic holidays can boost your organic ranking and Best Seller Rank (BSR). We wrap up with a focus on the importance of planning and cash flow management to ensure your promotional strategies yield long-term growth and improved rankings. This episode is a treasure trove of insights for anyone looking to master the e-commerce game during peak retail events.

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