Velvet Rope Playbook Podcast By Mark Satterfield cover art

Velvet Rope Playbook

Velvet Rope Playbook

By: Mark Satterfield
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Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2025 Mark Satterfield Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Drama Dividend: How Creating Tension Builds Irresistible Brands
    Jul 23 2025

    In the elite circles of old-money New York, few names carried weight like Eliot “Cuffs” Marston.

    He wasn’t a banker.

    Wasn’t a PR guy.

    Wasn’t listed on any corporate directory.

    Cuffs was a fixer—the person legacy families called when things got complicated.

    In this episode, we go inside the discreet, high-stakes world of reputation management for the ultra-wealthy, and explore:

    • Why restraint, not flash, is the new flex in elite circles
    • What it really means to be “useful” to powerful families
    • The critical role of loyalty, discretion, and image in the lives of high-net-worth clients
    • Why Cuffs’ favorite motto—“If nobody’s mad, you’re doing it wrong”—might just be the best branding advice you’ll ever hear

    This one’s for anyone who wants to be more than just a vendor—who wants to be indispensable to the people who matter most.

    🎯 Ready to elevate your brand into elite circles?

    Grab your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

    #LegacyClients #OldMoneyWisdom #LuxuryMarketing #HighNetWorthBranding #AffluentClientAttraction #VelvetRopePlaybook #EliteInfluence #DiscreetAdvisor #FrenchCuffsPowerMove #WealthPsychology #LuxuryConsulting #GetWealthyClients #TrustedByThe1Percent #PrivateClientStrategy #StatusByDesign

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    8 mins
  • How F1 Markets to the 1%
    Jul 22 2025

    Forget the mass market.

    Formula 1 doesn’t sell to the many—it captivates the elite.

    In this episode, we unpack how Formula 1 has become the masterclass in marketing to the ultra-wealthy—and what service professionals can learn from its playbook.

    You’ll discover:

    • Why F1 deliberately excludes the masses to drive desirability
    • How the sport uses physical space (yachts, paddocks, suites) to signal status
    • What happens behind the scenes at Grand Prix weekends—and how real wealth circulates through proximity, not promotion
    • How to model your own business after F1’s exclusivity engine—creating intrigue, alignment, and access that money alone can’t buy

    Whether you’re a consultant, advisor, or luxury real estate agent, this episode will shift how you think about high-end client attraction.

    🎯 Want more clients who operate like the ones in the paddock?

    Download The Affluent Marketing Blueprint for free at GetWealthyClients.com

    #Formula1Marketing #LuxuryClients #ExclusivitySells #WealthPsychology #AffluentClientAttraction #StatusByDesign #GetWealthyClients #GrandPrixStrategy #PrivateClientMarketing #ElitePositioning #HighNetWorthStrategy #VelvetRopePlaybook #LuxuryServiceMarketing #DiscreetNetworking #PaddockPower

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    5 mins
  • Private, Limited, Legendary: Why the 1% Only Buy What Others Can’t Have
    Jul 21 2025

    At the ultra-high-net-worth level, ownership is common.

    But access—limited, protected, and elusive—is the ultimate status symbol.

    In this episode, we explore one of the most powerful psychological drivers in the luxury and elite services world: scarcity by design.

    Because when the 1% make purchasing decisions, they aren’t just buying utility—they’re buying restriction.

    You’ll learn:

    • Why high-end clients crave access more than assets
    • How top-tier brands, funds, and professionals engineer exclusivity
    • The hidden power of turning people away (and how it builds demand)
    • How you can apply these same scarcity principles to your own positioning—whether you're in real estate, consulting, or financial services

    This episode is your permission slip to stop chasing and start curating.

    Because when the offer is rare, the price is irrelevant.

    🎯 Ready to build an elite brand that clients chase?

    Download The Affluent Marketing Blueprint free at GetWealthyClients.com

    #AffluentClients #LuxuryMarketing #ScarcitySells #WealthPsychology #ElitePositioning #ExclusiveAccess #StatusByDesign #GetWealthyClients #PrivateClientStrategy #VelvetRopePlaybook #HighNetWorthMarketing #DiscreetServices #UltraWealthyClients #AccessOverOwnership #CuratedClients

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    7 mins
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