Velvet Rope Playbook Podcast By Mark Satterfield cover art

Velvet Rope Playbook

Velvet Rope Playbook

By: Mark Satterfield
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About this listen

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2025 Mark Satterfield Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • They Don’t Need Another Friend — They Need a Trusted Expert
    Jun 8 2025

    In this episode of The Velvet Rope Playbook, we’re cutting through one of the biggest misconceptions in selling to the affluent:

    That it’s about being likable.That charm closes the deal.That if you’re friendly enough, they’ll pick you.

    Wrong.

    Affluent clients don’t need another friend.They need someone who can quietly walk into a high-stakes moment and say:“I’ve got this.”

    At the top of the market, wealthy clients are looking for:

    • Clarity, not charisma
    • Confidence, not people-pleasing
    • A trusted expert—not a lunch buddy

    In this episode, you’ll learn:

    • Why likability is overrated in elite sales
    • How to shift from being personable… to being powerful
    • What “trusted advisor energy” looks and sounds like in real conversations
    • How to project calm authority—especially when millions are at stake
    • Why protecting their time, image, and privacy is more valuable than bonding over shared hobbies

    🎁 Want to learn how to attract wealthy clients by positioning yourself as the one they trust—not just the one they like?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #TrustedAdvisor #AffluentMarketing #LuxuryClients

    #VelvetRopePlaybook #EliteClientAttraction #HighEndSales

    #AuthorityPositioning #StatusSelling #SellingToTheWealthy

    #ExpertOverFriend #QuietConfidence #LuxuryBranding

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    7 mins
  • You’re One Introduction Away from a Completely Different Life
    Jun 7 2025

    In this episode of The Velvet Rope Playbook, we’re telling the story that so many sharp, capable professionals will find painfully familiar:

    You’re brilliant. You’re credentialed. You’re doing everything “right.”But you’re not in the rooms.

    Meet Liana Bell, an estate strategist with elite-level skills… stuck serving upper-middle-class clients who were kind, loyal, and stable—

    But not connected.

    Not powerful.

    Not opening doors.

    For six years, Liana was the invisible expert.

    She had the knowledge, the polish, the drive—

    But she couldn’t crack the velvet rope.

    Until one Tuesday afternoon… everything changed.

    Inside this episode, you’ll learn:

    • Why being great isn’t enough to attract elite clients
    • What separates safe clients from status clients
    • The key moment that shifted Liana’s visibility and credibility in affluent circles
    • How to move from being appreciated… to being sought after
    • A framework for repositioning yourself as someone who belongs in legacy conversations

    🎁 Want to become the kind of professional who doesn’t just work hard—but gets pulled into the circles where wealth moves quietly?

    Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #LuxuryClients #AffluentMarketing #TrustedAdvisor

    #VelvetRopePlaybook #EliteClientAttraction #FromInvisibleToIndemand

    #HighNetWorthStrategy #StatusSelling #WealthCircles

    #MarketingToTheWealthy #ClientUpgrade #QuietAuthority

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    8 mins
  • The Kingmaker Effect — How One Power Client Can Make You Undeniable
    Jun 6 2025

    In this episode of The Velvet Rope Playbook, we explore the rare moment that separates the visible from the undeniable

    When one client, one introduction, one result… changes everything.

    Meet Vanessa Torres, founder of a boutique PR agency in Manhattan.

    Her nickname? The Velvet Touch.

    Her specialty? Turning scandals into stories and nobodies into household names.

    She had status.

    She had polish.

    But she hadn’t broken through—not yet.

    That is, until she met The Kingmaker—a single high-power client who didn’t just elevate her reputation…

    He validated her in rooms she could never have entered on her own.

    Inside this episode, you’ll learn:

    • What defines a “Kingmaker” client—and how to identify them in your world
    • How Vanessa used one elite relationship to leapfrog years of incremental growth
    • Why proximity to power creates secondhand authority
    • The subtle art of turning one deal into a dozen without chasing referrals
    • How to attract the client who makes others see you differently—and say yes faster

    🎁 Want to build a business where the right client opens every door you used to knock on?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #KingmakerEffect #LuxuryClients #TrustedAdvisor

    #VelvetRopePlaybook #AffluentMarketing #EliteClientAttraction

    #PowerClientStrategy #HighEndSales #StatusSelling

    #AuthorityByAssociation #ClientPositioning #SellingToTheWealthy

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    8 mins
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