Velvet Rope Playbook Podcast By Mark Satterfield cover art

Velvet Rope Playbook

Velvet Rope Playbook

By: Mark Satterfield
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About this listen

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2025 Mark Satterfield Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Kingmaker Effect — How One Power Client Can Make You Undeniable
    Jun 6 2025

    In this episode of The Velvet Rope Playbook, we explore the rare moment that separates the visible from the undeniable

    When one client, one introduction, one result… changes everything.

    Meet Vanessa Torres, founder of a boutique PR agency in Manhattan.

    Her nickname? The Velvet Touch.

    Her specialty? Turning scandals into stories and nobodies into household names.

    She had status.

    She had polish.

    But she hadn’t broken through—not yet.

    That is, until she met The Kingmaker—a single high-power client who didn’t just elevate her reputation…

    He validated her in rooms she could never have entered on her own.

    Inside this episode, you’ll learn:

    • What defines a “Kingmaker” client—and how to identify them in your world
    • How Vanessa used one elite relationship to leapfrog years of incremental growth
    • Why proximity to power creates secondhand authority
    • The subtle art of turning one deal into a dozen without chasing referrals
    • How to attract the client who makes others see you differently—and say yes faster

    🎁 Want to build a business where the right client opens every door you used to knock on?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #KingmakerEffect #LuxuryClients #TrustedAdvisor

    #VelvetRopePlaybook #AffluentMarketing #EliteClientAttraction

    #PowerClientStrategy #HighEndSales #StatusSelling

    #AuthorityByAssociation #ClientPositioning #SellingToTheWealthy

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    8 mins
  • How Serving the Wealthy Elevates Who You Become
    Jun 5 2025

    In this episode of The Velvet Rope Playbook, we’re going beyond tactics and client acquisition.

    We’re talking about transformation—your own.

    Because the moment you begin working with high-net-worth clients, everything changes.

    Not just your income.

    Your mindset.Your decision-making.Your personal standard.

    This is the story of Max Brenner—a 28-year-old junior advisor who didn’t look like he belonged in the room… until he spoke up and shifted the conversation.

    What happened next didn’t just launch his career.

    It rewired how he saw himself.

    Inside this episode, we explore:

    • How proximity to the affluent sharpens your confidence and thinking
    • What elite clients unintentionally teach you just by being around them
    • Why you stop playing small the moment you're in bigger rooms
    • How to go from "hoping to impress" to naturally commanding attention
    • Three internal shifts that happen when you move from selling down… to serving up

    🎁 Want to elevate your business, brand, and identity by stepping into the world where the affluent make decisions?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com


    #AffluentEffect #LuxuryClients #EliteClientAttraction

    #VelvetRopePlaybook #TrustedAdvisor #HighNetWorthClients

    #ConfidenceThroughProximity #LuxurySalesStrategy #PersonalElevation

    #SellingToTheWealthy #MindsetShift #AffluentMarketing

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    7 mins
  • The Velvet Frame: How to Control the Way the Wealthy See You
    Jun 4 2025

    In this episode of The Velvet Rope Playbook, we’re exploring one of the most powerful—and least discussed—tools in affluent client attraction:

    Perception. Curated. Engineered. Delivered in silence.

    Meet Carter DuPont—a man you wouldn’t peg as a power player at first glance.

    No loud suits. No over-polished brand. No “top advisor” badge.

    And yet, when he walks into a room full of decision-makers…

    People pause. They look again. They reposition themselves.

    Why?

    Because Carter isn’t just present—he’s framed.

    He’s not just a consultant.

    He’s “the guy that founder swears by.”

    “The one who only shows up at the right events.”

    “The one whose name gets passed, not posted.”

    Inside this episode, you’ll learn:

    • What The Velvet Frame is—and how to build one
    • How to shape perception so high-net-worth clients view you as elevated before you speak
    • Why showing up in the right places matters more than being everywhere
    • The subtle difference between attention and affiliation
    • Why the most powerful kind of marketing is when someone else tells your story first

    🎁 Want to stop chasing clients and start building a brand that gets passed quietly through elite circles?

    Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com

    #VelvetFrame #AffluentMarketing #LuxuryClients

    #TrustedAdvisor #EliteClientAttraction #VelvetRopePlaybook

    #StatusSelling #BrandPerception #QuietAuthority

    #HighEndSales #LuxuryPositioning #SellingToTheWealthy

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    7 mins
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