In this episode, we dive into the journey of Alycea Adams, a college content creator, cheerleader, and start-up founder, as she shares her evolution from a pre-med student to a successful content creator. Alycea discusses the importance of authenticity, particularly through her natural hair journey, and how embracing her true self has led to meaningful brand partnerships and opportunities.

Key Takeaways: This episode emphasizes the significance of personal branding and self-awareness in building a successful career. Alycea's story highlights the importance of staying true to your values, understanding your messaging, and prioritizing personal happiness over external validation.

Episode Segments:

Morning Routines & College Life: Discussion about breakfast habits and campus life at UNC, including the beloved Waffle House memories.

The Journey to Personal Branding: How Alycea transitioned from focusing solely on academics to discovering her passion for content creation.

Working with a Brand Manager: The turning point in June 2023 when a brand manager discovered her on TikTok, leading to more strategic content creation.

Self-Discovery & Authenticity: Alycea's experience with embracing her natural hair and using it as a platform to challenge stereotypes.

Redefining Success: The evolution from grade-focused success metrics to prioritizing personal happiness and fulfillment.

Key Insights:

- The importance of family input in understanding your personal brand

- How authentic messaging attracts the right opportunities

- The challenge of overcoming people-pleasing tendencies

- The value of work-life balance and self-care, including exercise and proper sleep

About the host: Phillip "Phenom" Robinson is a professional speaker, author, and life coach. After countless situations of overcoming mental limitations and facing his fears to reach new levels of success, he sought to help others do the same. Within 5 years of starting his brand, Phenom wrote four books, gave two TEDx talks, started two podcast, became an ESPN+ producer, and released his debut motivational album ‘Reality Check’. He now focuses on creating actionable steps to elevate other’s current situation.

About our sponsor: Flocksy is an all-in-one platform for any creative work a business might need. When running a business you will find yourself needing a range of creative services from copywriting to illustrations to videos. Flocksy brings professionals in each of these categories together on one platform. Not only does this make Flocksy a one-stop shop for your business's brand development, but it also allows creatives in different fields to work together making sure everything is cohesive and done quickly.

Join here to get a discount!: http://flocksy.com/?via=phillip

This episode features Jordan Molina, a LinkedIn strategist and social selling expert, who shares his journey of transforming from a money-focused sales professional to an impact-driven entrepreneur. Jordan discusses the power of authentic storytelling, emotional copywriting, and building meaningful connections on LinkedIn.

Key Takeaways:

- The importance of authentic personal branding on LinkedIn

- How to effectively use storytelling and emotion in content creation

- Strategic networking approaches on LinkedIn

- The evolution from money-focused success to impact-driven business

- Practical tips for LinkedIn optimization and lead generation

Episode Segments:

LinkedIn Strategy Deep Dive:

- Sending 200 meaningful DMs daily (45-minute system)

- Building quality networks with high-value connections

- The importance of premium profile aesthetics

- Strategic commenting and engagement techniques

Call to Action:

Connect with Jordan Molina on LinkedIn (Google: "Jordan Molina social tagger")

Join the upcoming LinkedIn workshop starting November 5th, covering:

- Profile optimization

- Content creation

- Inbound lead generation

- DM strategy

- AI implementation

The show notes maintain the style of the example while adapting to the actual content from the transcript, highlighting key points and maintaining a professional yet engaging tone.

About the host: Phillip "Phenom" Robinson is a professional speaker, author, and life coach. After countless situations of overcoming mental limitations and facing his fears to reach new levels of success, he sought to help others do the same. Within 5 years of starting his brand, Phenom wrote four books, gave two TEDx talks, started two podcast, became an ESPN+ producer, and released his debut motivational album ‘Reality Check’. He now focuses on creating actionable steps to elevate other’s current situation.

About our sponsor: Flocksy is an all-in-one platform for any creative work a business might need. When running a business you will find yourself needing a range of creative services from copywriting to illustrations to videos. Flocksy brings professionals in each of these categories together on one platform. Not only does this make Flocksy a one-stop shop for your business's brand development, but it also allows creatives in different fields to work together making sure everything is cohesive and done quickly.

Join here to get a discount!: http://flocksy.com/?via=phillip

This episode explores the power of LinkedIn personal branding with insights on how to leverage the platform for business growth while maintaining work-life balance. Jordan Molina shares his experience on building a successful presence on LinkedIn, emphasizing the importance of consistent messaging and lifestyle-focused content to attract their target audience.

Key Takeaways:

• The importance of aligned personal branding on LinkedIn
• How to build an authentic presence through consistent messaging
• Time management strategies for LinkedIn success
• The value of investing in professional coaching
• Building a business while maintaining a 9-to-5 job

Episode Segments:

Building Your LinkedIn Brand:

• Creating cohesive content across profile elements
• Using lifestyle imagery to communicate freedom and success
• Aligning visual elements from banner to content

Target Audience Strategy:

• Focus on 9-to-5 professionals looking to start their own business
• Creating content that resonates with workforce professionals
• Using lifestyle content to showcase work-life balance benefits

Practical LinkedIn Implementation:

• Commitment of 30 minutes per day
• Timeline expectations for organic vs. coached growth
• Importance of maintaining consistent presence

Time Management Tips:

• Balancing 9-to-5 work with business building
• Creating efficient LinkedIn workflows
• Managing content creation while maintaining other platforms

About our sponsor: Flocksy is proud to sponsor the Personal Brand and Phenoms podcast. Since 2016, they've helped thousands of businesses create high-quality marketing content for a flat rate. Their services include YouTube video creation, podcast clips, and comprehensive creative solutions. The platform offers unlimited graphic design, video editing, copywriting, and virtual assistant services, all designed to help businesses scale their creative output efficiently.

About the host: Phillip "Phenom" Robinson is a professional speaker, author, and life coach. After countless situations of overcoming mental limitations and facing his fears to reach new levels of success, he sought to help others do the same. Within 5 years of starting his brand, Phenom wrote four books, gave two TEDx talks, started two podcast, became an ESPN+ producer, and released his debut motivational album ‘Reality Check’. He now focuses on creating actionable steps to elevate other’s current situation.