EPISODE 216: Back in 2020, home improvement was all the rage as everyone started spending vacation money on their houses; and that meant that many contractors found themselves positively drowning in leads.

Today, as lead volume is normalizing and competition is making lead prices increase, it’s time for you to get rid of some dead weight and focus on more quality leads. And to do so, there are a few key things you’ll need to overhaul in both your digital marketing and your lead generation strategies.

To discuss this in more depth, I’ve invited not one but two experts on the topic in this week’s episode of The Wealthy Contractor podcast, Chris Behan and Natalie Russo.

Natalie is an expert in PPC paid search strategies, with over ten years of experience in the field, and Chris is the founder of the largest and most successful internet marketing company in the home improvement industry.

Together, they will be discussing the importance of moving from high volume, low-cost leads to focusing on lead quality and online conversion efficiency, which data is the best tool for a great return on your marketing dollars, why your website’s speed now matters more than you might think, and everything that’s changing today in digital marketing.

Are you ready?

Let’s dive in.

Key Takeaways:

Introduction (00:00)

What does enterprise mean? (03:51)

Let’s talk about efficiency (06:15)

How to compete with bigger companies (13:56)

Why your website is so important (21:43)

Let’s discuss lead aggregators (29:07)

Additional Resources:

⚡ Learn more about Truvolv: https://www.truvolv.com/

⚡ Register for The Profit Workshop 2024: https://www.TheWealthyContractor.com/Profit

⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!