• Want to Be a Leader Worth Following?

  • Nov 12 2024
  • Length: 25 mins
  • Podcast

Want to Be a Leader Worth Following?

  • Summary

  • In today’s episode, we dive into the power of your leadership brand on social media. With a practical approach to what I call “Social ID,” we’ll explore how you, as a leader, can use digital platforms to showcase your authentic values, connect more deeply, and ultimately become a leader worth following. If you’re growth-oriented and focused on building a winning team, then this episode will give you actionable insights into leveraging social media as part of your recruiting strategy.

    Episode Breakdown
    • [00:00] Introduction - Why your leadership brand on social media matters now more than ever for effective recruiting.
    • [02:00] Understanding Attractive Leadership - I break down the three essentials of being an attractive leader: defining a clear vision, knowing your core values, and living those values out in your everyday actions.
    • [04:00] The Social ID - I share the concept of “Social ID,” which is all about identifying and documenting your authentic leadership presence in simple, impactful ways.
    • [06:30] Attracting and Retaining the Right Talent - We explore why showing up consistently with authenticity helps bring the right people to your team—and keep them there.
    • [09:00] What Content Works? - I walk you through a few content strategies around values, personal truths, and daily leadership activities to help you get started with your Social ID.
    • [15:30] Personal Meets Professional - Why sharing elements like personal growth, family, and community involvement alongside leadership actions can be powerful across platforms like LinkedIn.
    • [18:00] The New Recruiting Landscape - Industry data now shows that top recruits often find their next role through personal networks, not from cold calls or traditional outreach.
    • [20:00] Control Your Narrative - We discuss why you must own your social presence—because if you don’t tell your story, others will.
    • [22:00] Action Steps You Can Take Today - I outline some simple yet powerful steps any leader can take to build a brand and make an impact, regardless of their company’s support.
    Key Takeaways
    1. Build Your Social ID - Authenticity matters. Document who you are as a leader to resonate with recruits and build trust.
    2. Share Values Consistently - Talking about your core values on a daily basis attracts the right talent and aligns your team.
    3. Use Social Media as a Tool, Not a Task - Today, social media is central to recruiting success. Make it a natural extension of your leadership.
    4. Stand Out to Win Talent - With a visible, engaged presence, you’re positioning yourself as a leader worth following—and it’s the fastest way to attract top talent.

    If there’s one thing I hope you take from this episode, it’s that leaders can’t afford to sit on the sidelines of social media. In a recruiting landscape that’s evolving fast, your brand is either growing or stagnating, and by cultivating a Social ID rooted in vision, values, and authenticity, you’re setting yourself up to recruit and retain the best talent for the long haul.

    Want to level up your recruiting approach?

    Join my weekly email list at 4crecruiting.com, or book time with me directly at bookrichardnow.com.

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