How can marketers stay ahead of changing trends in the industry? Alyssa Yuhas, Futurist, shares her tips, including: how to identify signals, how to scan, where to watch for emerging trends and more. Alyssa also shares the approach Arcade, a digital marketing agency, uses to stay up-to-date on potential changes in the industry. 

Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Futurist

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

The digital marketing world waits for no one. Unless you keep up, you’ll get run over. So, how do you stay ahead of the curve? Alyssa shares tips digital marketers can start using today to stay ahead of trends, watch for changes in the industry and pivot with intention. 

Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Futurist

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Digital marketing trends often start in other industries. Something will change in finance, or healthcare, and suddenly it is creeping into our strategic work. Alyssa Yuhas isn’t surprised. Her work as a Futurist means she closely watches how everything connects when it comes to trends. Learn how to watch for and identify early trends and use the STEEP-V approach in this clip. 

Clip from: Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Futurist

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

What opportunities does generative AI create for marketers and content creators? Maria shares creative strategies marketers can use to leverage generative AI beyond copywriting. She also shares how much editing to expect when using AI tools. Examples include: Using AI to build a marketing strategy, content plan, personalization techniques and more. 

Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

How can you get what you want from ChatGPT or similar generative AI tools? Maria shares tips to get the exact style of content you want from these tools. From the tone, audience, goal and length, Maria shares strategies she uses to get the exact style of copy she needs for any given project. 

Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Will AI replace digital marketers? Maris argues it will only replace marketers who don’t learn how to use AI programs. SEO, research, brainstorming… All of these AI functions can help marketers become more efficient and creative. 

Clip from: Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Some early advice we were given: Nobody gives a sh*t about an agency’s social media. That line turned into our secret weapon in the digital marketing agency space. Here’s how we use social media to attract clients, top talent and stay current in the space. 

Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

If we could do it all again, as leaders and business owners, what would we change? Mike shares the importance of networking with peers early and how to create reciprocal value with mentors. Mitzi shares about her confidence journey and the thing she wishes she’d started doing sooner.  

Clip from: You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade

Waves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.

For more from Arcade, follow us on Instagram and TikTok @helloarcade.

https://www.arcadearcade.ca/waves

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club