Wedding Pro Academy

By: Nicole Salmoiraghi
  • Summary

  • A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that's is fun and gives you tons of freedom.
    ©WeddingProAcademy
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Episodes
  • What I'd do if I were Starting a Wedding Business from Scratch
    Mar 7 2025

    Episode Overview: Nicole shares what she'd do if she was starting a brand new wedding business from scratch. She gives a no-nonsense guide with 10 simple steps to jumpstart any wedding business quickly.

    10 Steps to Build a BRAND NEW Wedding Business F.A.S.T

    1. Choose a Name that has specific Keywords in it (location you do business, the word "wedding" and what you do) to help with Google Ranking and SEO. For example, if I were doing beach weddings in Hawaii I could name by business "Beautiful Hawaii Beach Weddings" and get the domain www.HawaiiBeachWeddings.com (this is going to save you so much time with SEO and a step I would prioritize if I were starting over).

    2. Design a Simple but Professional Website (use only professional photos, have a home page, services page and contact page, use keywords in titles and in the body text). Don't spend months on this. Make it quickly and keep things super simple.

    Wanna know the rest? You'll need to listen to the episode!


    .

    Connect with Nicole: nicole@weddingproacademy.com

    Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

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    22 mins
  • Over-Selling is a Turn Off
    Feb 28 2025

    Episode Overview: Why over-selling can push potential couples away and could be holding you back from booking more weddings - and what to do instead. Plus specific strategies to implement now to build trust and connection with couples that increase booking rates and make sales fun and so much easier.

    Notable Quotes:

    "Over-selling could look like talking more than listening, trying to prove that you’re worth the cost, dominating the conversation, making it all about the sale instead of what the couple actually wants and needs"


    "Here’s why you over-sell: You’re scared, you don’t trust they need you. You’re not confident in your value. Or maybe you just don’t know better because you’re new at this. So, what do you do instead?"


    "Connection Selling - is about listing, building trust, forming a genuine connection, helping, understanding their unique vision and problems and then providing a unique solution"


    .

    Connect with Nicole: nicole@weddingproacademy.com

    Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

    Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

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    22 mins
  • 10 Ways to Market Your Wedding Business for Free
    Feb 21 2025

    Episode Overview: Wondering what to do when you aren't busy with weddings, you aren't getting Brides & Grooms reaching out? This is the perfect time to be working on your marketing. In this episode we discuss 10 FREE ways to market your wedding business. Nicole will share what she's done personally to get couples to find her and why these things work.

    Notable Quotes:

    "The more ways that people can find you, the more people will reach out, the more business you'll get, the more money you'll make. "

    "You want to build genuine, long lasting relationships with other vendors who need business too and there are lots of ways to do this. "

    "Couples want to work with a vendor they know is established, trustworthy, and who the feel connected to. "

    "There are seasons when things are busy and seasons when things are slow. These seasons are very normal. Even as an established vendor who's been doing this for a long time now, I have slow seasons too, and this is the time to work on these marketing efforts"


    .

    Connect with Nicole: nicole@weddingproacademy.com

    Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

    Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

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    27 mins

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