Episode Overview: Nicole shares what she'd do if she was starting a brand new wedding business from scratch. She gives a no-nonsense guide with 10 simple steps to jumpstart any wedding business quickly.

10 Steps to Build a BRAND NEW Wedding Business F.A.S.T

1. Choose a Name that has specific Keywords in it (location you do business, the word "wedding" and what you do) to help with Google Ranking and SEO. For example, if I were doing beach weddings in Hawaii I could name by business "Beautiful Hawaii Beach Weddings" and get the domain www.HawaiiBeachWeddings.com (this is going to save you so much time with SEO and a step I would prioritize if I were starting over).

2. Design a Simple but Professional Website (use only professional photos, have a home page, services page and contact page, use keywords in titles and in the body text). Don't spend months on this. Make it quickly and keep things super simple.

Wanna know the rest? You'll need to listen to the episode!

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Why over-selling can push potential couples away and could be holding you back from booking more weddings - and what to do instead. Plus specific strategies to implement now to build trust and connection with couples that increase booking rates and make sales fun and so much easier.

Notable Quotes:

"Over-selling could look like talking more than listening, trying to prove that you’re worth the cost, dominating the conversation, making it all about the sale instead of what the couple actually wants and needs"

"Here’s why you over-sell: You’re scared, you don’t trust they need you. You’re not confident in your value. Or maybe you just don’t know better because you’re new at this. So, what do you do instead?"

"Connection Selling - is about listing, building trust, forming a genuine connection, helping, understanding their unique vision and problems and then providing a unique solution"

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview: Wondering what to do when you aren't busy with weddings, you aren't getting Brides & Grooms reaching out? This is the perfect time to be working on your marketing. In this episode we discuss 10 FREE ways to market your wedding business. Nicole will share what she's done personally to get couples to find her and why these things work.

Notable Quotes:

"The more ways that people can find you, the more people will reach out, the more business you'll get, the more money you'll make. "

"You want to build genuine, long lasting relationships with other vendors who need business too and there are lots of ways to do this. "

"Couples want to work with a vendor they know is established, trustworthy, and who the feel connected to. "

"There are seasons when things are busy and seasons when things are slow. These seasons are very normal. Even as an established vendor who's been doing this for a long time now, I have slow seasons too, and this is the time to work on these marketing efforts"

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview: Every successful wedding business has spent years setting up back-end systems for their business. Systems and processes are essential to scaling, plus they save you time and make things easier. In this episode, Nicole shares the a few of her favorite back-end systems for her wedding business.

Notable Quotes:

"Systems & Processes make your business easier. It becomes a well oiled machine that runs automatically and becomes capable of immense growth. This is how all successful businesses are able to scale. It's their back-end. "

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview: What makes a successful wedding business? What are some common traits that all successful wedding business owners have and why are these specific traits so important? Today Nicole talks about 17 Traits of Successful Wedding Businesses and goes over why these traits matter.

Notable Quotes:

"You gotta be tenacious and just go all in. When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU. Even if you can't see it yet.

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"Nobody gets a business off the ground without being relentlessly persistent. You need to be all in"

"Even when you don't feel professional yet, you still need to look and exude professionalism"

"There's always gonna be highs and lows, ebbs and flows of your business, you'll need to constantly reinvent your business over and over again to make it better, and that can feel discouraging but you can't view that as 'things aren't working' you need to know that you can figure it out, you will figure it out, you are good at figuring things out"

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview: Today Nicole gives you some insight into how she built her 6 Figure Wedding Business. She talks about where she started, the roadblocks she's faced, and breaks down some of the biggest lessons she's learned along the way. This is a deep dive into her wedding planning business story and what it took to get to where she is today. Enjoy!

Notable Quotes:

"You gotta be tenacious and just go all in. When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU. Even if you can't see it yet.

“How you show up matters. Even when things aren't going your way, if you want to have a successful business, you need to show up professionally. When you look successful you feel successful. When you feel successful, success is drawn to you."

"Become a master at sales and marketing. It's a whole skill you need to master if you're going to make money in your wedding business."

"Take time to re-evaluate your wedding business often. Create a business that is a foundation for your dream life. You want more freedom? Figure out how to design a business that allows that. "

"If you feel an urge or a pull to do something big, do it, even if it's scary. It's a "soul pull" and that won't go away. "

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview: Today we go over 5 Simple Strategies to Book More Weddings. If you're having trouble getting couples to lock in wedding dates with you, you'll find this episode super helpful. There are some key elements that need to happen before a Bride will be all in on working with you and these strategies will help you to seal the deal.

Notable Quotes:

“After years of experimentation, I’ve developed 5 simple strategies that will allow you to book more weddings, more easily. And yes, these 100% work!!!"

"Couples really want to know that they are in good hands, that they can trust you, that you have experience, that you’re a professional - how you present yourself is everything."

"They need to believe that you’re the person that will help them figure it out. They don’t need you to fix it, change your package, lower your prices, they just need your help to figure out whats possible and believe that you can help them achieve this."

"Show them that you are the one that has the most experience, that you really know what you’re doing, that you’re the expert."

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/

Episode Overview: Why are some wedding businesses so successful, while others struggle? What do they have that you're missing? In this episode we discuss an unspoken foundation that all successful wedding businesses have built, one that has allowed their businesses to flourish. Nicole goes over 4 essential pillars that create trust, this trust builds a solid foundation which becomes a magnet to new Brides and Grooms. It's what makes new couples reach out to you naturally and consistently, what makes vendors recommend you, and what gets you a booked out wedding calendar. Curious as to what these magic pillars are? Tune in, this episode is a juicy one.

Notable Quotes:

“You need to create and establish trust before anyone is going to pay you money, so what and how do you create this trust? What do all successful wedding businesses have in common that you could be missing? It’s the 4 essential pillars of trust. Once in place, they allow couples to feel connected to you, build confidence and demand (that feeling of ‘I must work with her’), see you as an authority, and create excitement and likeability”

“Implementing these 4 pillars can change everything for you, and every successful wedding business has these 4 pillars in place”

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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Follow Nicole on Instagram: https://www.instagram.com/wedding.pro.academy/