In this episode of the G&T Sessions podcast, Andrew Turner interviews Wes Bush, a prominent figure in the Product-Led Growth (PLG) space. They discuss the evolution of buyer preferences, the shift in sales dynamics, and the importance of creating a user-centric experience. Wes shares insights from his books, including the Product-Led Playbook, and emphasizes the need for companies to operationalize PLG strategies across all departments. The conversation highlights the significance of understanding user needs, creating depth in strategy, and building competitive moats around products. In this conversation, Wes Bush discusses the nuances of product-led growth, emphasizing the importance of niche tools in AI, the concept of 'first strike' in user experience, and the critical role of product design and education in achieving success. He highlights successful examples of product-led companies and the need for a focused go-to-market strategy, while also addressing the challenges and opportunities presented by AI in the business landscape.

Here is the link to Wes's latest book - Product Led Playbook on Amazon

https://www.amazon.com/Product-Led-Playbook-Self-Serve-Dominate-ProductLed-ebook/dp/B0DJ3854MV/ref=sr_1_1?sr=8-1

Listen until the end for an Special Gift from Wes ;)