• What are you doing differently to improve revenue attainment?

  • Sep 16 2024
  • Length: 12 mins
  • Podcast

What are you doing differently to improve revenue attainment?

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  • Summary

  • 61% of companies did not achieve their 2023 revenue targets according to Clari. We spoke to experts on what they are doing differently to improve revenue attainment.

    Here are some takeaways:

    In the challenging post-2023 environment, purchasing power decreased and layoffs increased. Successful companies focused on controllable factors to improve revenue attainment.

    They simplified the customer buying experience. These organizations adapted strategies such as shifting from email outreach to events. Leveraging partner networks for innovation and customer acquisition also proved effective.

    In addition, A strong RevOps partnership became essential in these efforts. RevOps teams identify gaps in sales processes, pipelines, and team structures. This data-driven approach allows leaders to focus on strategy and coaching.

    Featured Experts:

    Nikita Zhitkevich, VP of Sales, PartnerStack

    Jeff Kirchick, VP of Sales, allwhere

    Kasey Devine, VP of Revenue

    Matt Wood, VP of Sales
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