Are you still doing everything manually in your business? Stop! In this power-packed episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko share their absolute must-have email automations that every small business owner should be using right now. They get fired up about how automation isn't just a nice-to-have, it's the secret weapon to scale, save your sanity, and ensure you're never missing out on a potential client again. Get ready to transform your workflow!

You'll learn the crucial automations that will:

• Skyrocket your lead follow-up: Reach prospects when they're hot and dramatically increase your contact rate.
• Perfect your customer onboarding: Create seamless, consistent, and welcoming experiences for every new client.
• Never forget a quote follow-up: Re-engage those leads who "need to think about it" and close more deals.
• Boost your online reviews: Consistently capture positive feedback and testimonials to grow your reputation.
• Delight your customers: Implement automated "thank you" sequences that build lasting loyalty.
• Avoid the "broken automation loop": Understand common pitfalls and ensure your sequences actually go somewhere.

It's time to work smarter, not harder. Listen now and put your business on autopilot for success!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Ready to stop shouting into the void and start talking directly to the customers who love what you do? In this episode of "What the Biz?!", Brigitte and Dan get real about the absolute necessity of building your customer avatar! They share why trying to market to everyone means reaching no one and break down the crucial elements needed to truly understand your ideal client. If you're ready to attract more of your favorite customers and make your marketing actually work, you need this episode!

Discover the power of knowing your audience:

• What a customer avatar is and why it's essential for marketing.
• How defining your avatar helps you stand out in a crowded market.
• Key information to include when building your avatar (pain points, influences, etc.).
• Leveraging past customer experiences to refine your avatar.
• Identifying where your ideal customers spend their time and consume information.
• Understanding the consequences for your avatar if their problems aren't solved.
• How focusing on ideal clients can energize your business.

Stop wasting time and money on generic marketing! Listen now to build your business avatar.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

*********

Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Discounts: Friend or Foe for your small business? On this spicy episode of "What the Biz?!", your hosts Brigitte and Dan dive headfirst into the controversial world of discounting. They share their strong opinions on why slapping a discount on everything might be secretly sabotaging your success and reveal the costly mistakes they've seen countless businesses make. But it's not all doom and gloom! Brigitte and Dan also explore strategic ways to offer value, reward loyalty, and attract the right customers without falling into the discount trap.

Tune in to discover:

• Why most common discounts are a profitability killer.
• How discounting can attract the wrong type of customer.
• The danger of training your customers to wait for a sale.
• Why devaluing your work hurts your brand.
• Smart, strategic alternatives to traditional discounts (like value-adds and loyalty perks!).
• When a "discount-ish" approach might actually make sense.
• How understanding your ideal customer can eliminate the need for discounts.

Ready to rethink your pricing strategy? Press play now!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

*********

Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial