Are you still doing everything manually in your business? Stop! In this power-packed episode of "What the Biz?!", Brigitte Vegter and Daniel Proczko share their absolute must-have email automations that every small business owner should be using right now. They get fired up about how automation isn't just a nice-to-have, it's the secret weapon to scale, save your sanity, and ensure you're never missing out on a potential client again. Get ready to transform your workflow!

You'll learn the crucial automations that will:

• Skyrocket your lead follow-up: Reach prospects when they're hot and dramatically increase your contact rate.
• Perfect your customer onboarding: Create seamless, consistent, and welcoming experiences for every new client.
• Never forget a quote follow-up: Re-engage those leads who "need to think about it" and close more deals.
• Boost your online reviews: Consistently capture positive feedback and testimonials to grow your reputation.
• Delight your customers: Implement automated "thank you" sequences that build lasting loyalty.
• Avoid the "broken automation loop": Understand common pitfalls and ensure your sequences actually go somewhere.

It's time to work smarter, not harder. Listen now and put your business on autopilot for success!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Ready to stop shouting into the void and start talking directly to the customers who love what you do? In this episode of "What the Biz?!", Brigitte and Dan get real about the absolute necessity of building your customer avatar! They share why trying to market to everyone means reaching no one and break down the crucial elements needed to truly understand your ideal client. If you're ready to attract more of your favorite customers and make your marketing actually work, you need this episode!

Discover the power of knowing your audience:

• What a customer avatar is and why it's essential for marketing.
• How defining your avatar helps you stand out in a crowded market.
• Key information to include when building your avatar (pain points, influences, etc.).
• Leveraging past customer experiences to refine your avatar.
• Identifying where your ideal customers spend their time and consume information.
• Understanding the consequences for your avatar if their problems aren't solved.
• How focusing on ideal clients can energize your business.

Stop wasting time and money on generic marketing! Listen now to build your business avatar.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Discounts: Friend or Foe for your small business? On this spicy episode of "What the Biz?!", your hosts Brigitte and Dan dive headfirst into the controversial world of discounting. They share their strong opinions on why slapping a discount on everything might be secretly sabotaging your success and reveal the costly mistakes they've seen countless businesses make. But it's not all doom and gloom! Brigitte and Dan also explore strategic ways to offer value, reward loyalty, and attract the right customers without falling into the discount trap.

Tune in to discover:

• Why most common discounts are a profitability killer.
• How discounting can attract the wrong type of customer.
• The danger of training your customers to wait for a sale.
• Why devaluing your work hurts your brand.
• Smart, strategic alternatives to traditional discounts (like value-adds and loyalty perks!).
• When a "discount-ish" approach might actually make sense.
• How understanding your ideal customer can eliminate the need for discounts.

Ready to rethink your pricing strategy? Press play now!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth.

Listeners will learn:

• The three levers that directly impact business profit.
• Why simply increasing sales isn't always the most effective strategy.
• How to identify which lever to prioritize in your business.
• Practical strategies for improving profit margins.
• The importance of understanding your numbers for long-term success.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

Tired of feeling like your business is just another commodity? In this episode of What The Biz?!, Brigitte and Dan explore how to break free from transactional sales and create a unique customer experience.

Tune in and explore:

• Why a transactional approach can limit your sales potential.
• How to connect with customers on an emotional level.
• Strategies for differentiating your business from competitors.
• The power of asking the right questions in sales conversations.
• How to build value beyond just price.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

How do you decide when to give a raise and when to offer a bonus? This episode of What The Biz?! dives into the strategies and best practices for rewarding your team effectively. Brigitte and Dan share their expertise on creating fair and motivating compensation structures.

Listeners will learn:

• Why it's crucial to have clear mechanisms for pay increases.
• The pitfalls of giving raises without proper justification.
• How to structure employee growth and compensation within your company.
• The role of bonuses in incentivizing performance.
• How to calculate and utilize the revenue per employee ratio.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode of What The Biz?!, Brigitte and Dan discuss how the Profit First model can be applied to startup businesses. They explore the challenges and strategies of prioritizing profit from the beginning, even with limited revenue.

Listeners will learn:

• What the Profit First model is and how it works.
• Why it's important to prioritize profit from the start.
• How to adapt the Profit First model for a startup with limited resources.
• The role of sweat equity in new businesses.
• Long-term benefits of implementing Profit First early on.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial

In this episode of What The Biz?!, Brigitte and Dan discuss the dreaded IRS audit. They break down common misconceptions, explain what triggers audits, and provide actionable advice to help business owners maintain accurate records and minimize their risk.

Listeners will learn:

• Common misconceptions about IRS audits.
• Key red flags that can trigger an audit.
• Best practices for bookkeeping and record-keeping.
• The importance of accurate revenue reporting.
• How to handle home office and vehicle deductions correctly.

The information provided in this podcast is based on the hosts' personal experiences and general knowledge. While we strive to offer helpful insights, we are not tax professionals. Tax laws and regulations can be complex and vary based on individual circumstances. It is essential to consult with a qualified tax professional for personalized advice regarding your specific tax situation.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.

Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.

Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial