• Transforming Video Marketing: Wistia's Innovative Approach with Chris Savage
    Nov 22 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    Uncover the future of video marketing with Chris Savage, CEO and co-founder of Wistia, as he shares his journey from inception to innovation. Join us as Chris discusses how he and his team revolutionized video marketing by identifying a critical need for businesses to leverage video without it being their primary focus. You'll gain insights into how Wistia has evolved into a comprehensive platform that integrates cutting-edge technology like AI, offering tools for video hosting, analytics, and editing that enhance efficiency and productivity.

    Explore the transformative power of storytelling in B2B marketing and the untapped potential of B2B influencers. We emphasize the importance of engaging directly with customers to shape product decisions and improve user experience. Chris sheds light on how storytelling can drive engagement by creating compelling narratives that captivate audiences, challenging the misconception that B2B content must be boring. Discover the exciting opportunities for growth by embracing the trend of B2B influencers, which many companies have yet to fully utilize.

    Learn about the shifting landscape of video content creation and the impact of platforms like TikTok and Instagram on audience engagement. We address the challenges of measuring ROI for video content and offer practical strategies for evaluating performance to boost brand visibility. The episode also touches on the evolution of short-form to long-form content, highlighting how it mirrors traditional networking, now amplified online.

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    28 mins
  • Revolutionizing Cancer Care: Flatiron Health's AI-Driven Approach to Personalized Medicine
    Nov 21 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    What if the power to transform healthcare lay in the very data we've been collecting all along? Join us for an illuminating conversation with Will Shapiro, the Chief of AI and Data Science at Flatiron Health, as he shares his remarkable journey from music recommendation systems to the vanguard of personalized medicine. Will unpacks how Flatiron Health is reshaping cancer research and patient care through machine learning and an unwavering focus on personalization. By tapping into vast amounts of patient data, the company aims to enhance cancer care by learning from each patient's experience, offering insights into his inspiring career path that underscores a commitment to change through technology.

    Explore the transformative role of AI in healthcare, particularly when leveraging real-world data to surpass traditional clinical trial limitations. This wealth of information provides a more nuanced understanding of patient populations, allowing for personalized medicine that considers diverse elements like comorbidities and lifestyle. Throughout our discussion, we stress the importance of validating AI models to navigate challenges like model hallucination and highlight the critical value of data privacy and consent. Will shares how AI is making strides in cancer care by identifying suitable candidates for clinical trials, effectively broadening access to pioneering treatments.

    As our conversation unfolds, we delve into the significance of collaboration in healthcare AI, spotlighting strategic partnerships with leading tech companies and academic institutions. Will expresses his enthusiasm for the potential of large language models in revolutionizing data extraction from unstructured documents. We also debate the merits of specialized healthcare-trained models versus using general models, as well as the exciting prospects of emerging technologies like agentic design and digital twins.

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    27 mins
  • Navigating IT Consolidation: QuickBase's Strategy for Streamlined Efficiency and Enhanced Productivity
    Nov 20 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    Discover the future of tech efficiency with Dalan Winbush, CIO of QuickBase, as we unpack the challenges and surprises of IT consolidation. Can consolidating your tech stack lead to both streamlined operations and happier employees? Dalan reveals insights from a recent survey, highlighting the chaos caused by disconnected systems and the frustration of juggling multiple project management tools. By examining these issues from a business leader's perspective, we emphasize the critical role of change management and collaboration to unlock enhanced productivity and superior performance across organizations.

    Join us as we explore how QuickBase is revolutionizing the way businesses handle tech sprawl and project management hurdles. Dalan shares how his team leverages their own platform to gain sharper insights into resource allocation and decision-making, often resulting in a 50% reduction in tech stacks for their clients. As planning season looms, we stress the importance of IT governance in simplifying environments and driving superior ROI. Learn the strategies for engaging stakeholders and approaching consolidation strategically to maximize business value and efficiency.

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    21 mins
  • Unleashing the Power of Automation in Enterprise Communication
    Nov 19 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    Ever wondered how the integration of cutting-edge AI tools could revolutionize your daily workflow? Join us as we sit down with Joe Edwards, AI Evangelist and product marketing maestro at UiPath, who shares the secrets behind the powerful synergy of UiPath Autopilot and Microsoft Copilot. Discover how this dynamic duo is not just enhancing productivity but transforming how businesses operate by embedding automation into everyday communication platforms like Microsoft Teams. With Joe's expertise, gain insights into agentic automation and understand how UiPath is setting a new standard for enterprise solutions that empower users to accomplish more with less effort.

    But that’s not all—get an exclusive look at the must-see demos featured at the UiPath booth at Microsoft Ignite. Joe walks us through a fascinating use case with Wesco, showcasing how UiPath’s technology is making waves in supply chain management, ensuring seamless updates within ERP systems. Whether you’re attending Microsoft Ignite or simply curious about the future of automation, this episode is a treasure trove of knowledge on how AI is redefining efficiency and operational excellence. Don’t miss out on learning how to make repetitive tasks relics of the past with these innovative AI solutions.

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    12 mins
  • Mitel's Vision for 2025 in a Changing Communication Landscape
    Nov 18 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    What happens when a leading name in communication solutions joins forces with an industry giant? Join us as we sit down with Martin Bitzinger Mitel's Senior Vice President of Product Management to explore the transformative journey following Mitel's acquisition of Unify and their strategic partnership with Zoom. Martin unveils Mitel's Common Communications Framework, a revolutionary approach that blends traditional UC solutions with modern UCAS and hybrid models, all while addressing the critical roles of AI and cybersecurity in today's communication workflows.

    Mitel also introduced Mitel CX, an AI-powered customer experience management platform designed to enhance customer engagement and boost employee efficiency. This all-in-one solution supports omnichannel interactions—including voice, video, chat, and social media—enabling businesses to meet customers on their preferred channels.

    But that's just the beginning. We also navigate the complex terrains of the healthcare and finance sectors, where Martin shares insights into Mitel's VCCS product for remote healthcare consultations and the hurdles of new data sovereignty regulations in Europe. As the conversation shifts towards the future, we highlight Mitel's plans for 2025, including exciting product launches and AI advancements tailored to meet evolving regulations. This episode promises you a front-row seat to the innovations reshaping the communication landscape, underscoring the need for agility in a rapidly changing world.

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    21 mins
  • AliveCor's Revolutionary Approach to Heart Monitoring
    Nov 15 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    What if you could gain unparalleled insights into heart health from the comfort of your home? Join us as we uncover the incredible journey of Dr. Ben Green, from house-calling family physician to a pivotal figure at AliveCor, a trailblazer in cardiac technology. Discover how AliveCor is on a mission to revolutionize cardiac care with accessible and advanced EKG devices, boasting over 3.5 million users globally. Dr. Green walks us through the evolution of AliveCor's groundbreaking devices, including the first personal EKG launched in 2012 and their progression to six-lead and twelve-lead devices, all designed to empower clinicians to make precise decisions remotely.

    We venture into the future of remote patient monitoring, examining how technology is reshaping healthcare delivery. Explore the integration of wearables like Holter monitors and ECG patches that provide critical data without overwhelming clinicians, and learn about AliveCor's strategic partnership with GE Muse to streamline healthcare workflows. We also dive into the challenges and promising shifts in reimbursement for remote monitoring, shedding light on how these changes might drive higher adoption. Additionally, we touch on the transformative potential of decentralized clinical trials, offering wider patient access and richer data collection, setting the stage for more inclusive and insightful research.

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    23 mins
  • Tackling Cyber Threats in Healthcare with Censinet
    Nov 15 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    How can we revolutionize healthcare cybersecurity and protect patient safety in the digital age? Join us as we explore this critical question with Ed Gaudet, the innovative CEO and founder of censinet. Listen to Ed's inspiring journey tackling the complex world of healthcare security through Censinet's groundbreaking RiskOps platform. Discover how Ed draws inspiration from Amazon's marketplace model to build a robust two-sided network, focusing on the provider side to transform how security risk assessments are managed.

    Dive into the intricate world of modern cybercriminal networks and the urgent need for the cybersecurity industry to collaborate more effectively. We discuss the remarkable tools like Censinet that are driving this shift, emphasizing the power of enterprise risk management to bridge cybersecurity gaps and foster industry-wide teamwork. With healthcare's unique challenges in mind, Ed shares insights into crafting tailored cybersecurity strategies that cater to diverse sub-segments and workflows, ensuring protection in an ever-changing technological landscape.

    From evolving standards in healthcare cybersecurity to the importance of building strong business relationships, this episode is packed with valuable insights. Explore the concept of "meaningful protection" and the need for regulations like HIPAA to evolve alongside new technologies. Don't miss this engaging conversation that's poised to reshape how we think about cybersecurity in healthcare.

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    36 mins
  • Revolutionizing Customer Experience: Five9's Genius AI and Strategic Innovations
    Nov 13 2024

    Interested in being a guest? Email us at admin@evankirstel.com

    Join us as we unravel the future of customer experience with Ajay Awatramani, Five9’s new Chief Product Officer, who brings a wealth of expertise from industry giants like Adobe and Marketo. AJ reveals why he was drawn to Five9 and their cutting-edge Genius AI solution, sharing his vision for leading the charge in transforming the contact center landscape. Discover how his past experiences are shaping his approach to integrating AI in delivering unparalleled customer experiences, and why he believes Five9 is setting the pace for the industry.

    Our conversation does not stop there. Jim dives into the summit’s most exciting announcements, including groundbreaking AI agent capabilities that promise to redefine customer interaction. Learn about the enhanced partnership with ServiceNow, focusing on intelligent routing and deeper integration to support seamless collaboration. Let's review the pivotal innovations and strategies positioning Five9 as a leader in the evolving world of contact centers and customer experience, ensuring that both AI and human agents work in harmony to create exceptional journeys for customers.

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    7 mins