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As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.

In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation. Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation.

At Street, embracing diversity within a team gives us a better understanding of our client’s needs and market trends. By prioritising diverse teams, businesses can enhance their internal culture and drive better results for their clients.

Here’s what you’ll learn in this episode:

🚀 Building from Scratch. Paul discusses the advantages and strategies of starting a diverse team at Uber, including the importance of representation and how they achieved a 55% female workforce.

👥 Authenticity in Culture. Learn why authenticity is crucial in attracting the right talent and how to foster a workplace culture that values diversity.

💡 Recruitment Strategies for Diversity. Paul shares practical tips for creating inclusive job ads and practices that attract a wide range of candidates, ensuring fair representation across various demographics.

🛠️ Empowering Employee Resource Groups. Discover how ERGs (Employee Resource Groups) play a vital role in shaping company culture and supporting employees.

🌍 The Impact of Diversity on Business Success. We discuss the benefits of diversity beyond buzzwords—how it enhances product development and customer experiences while driving overall success.

If you’re looking to enhance your company’s diversity initiatives, this episode is packed with actionable insights. Tune in to learn why diversity is the key for innovation in your business, leading you towards a sustainable growth.

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