Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.

0:00 Introduction

2:24 Paul’s Business Mentality

3:59 How Paul Got Started

5:25 Every Market Is Different

7:46 Discussing AI

12:10 How to Market Phone Numbers

16:59 Being Accessible for Potential Clients

18:35 Best Phone #’s Paul Has Put Out

21:58 Breaking Routine

25:13 Importance of Intake

29:53 Importance in the Legal & Medical Fields

33:56 Conference Recommendations

45:11 Working in Film

51:03 Wrapping Up

RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.

- Tom Foster of Foster Web Marketing
- Paul Faust of RingBoost.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.

0:00 Introduction

2:06 About Simone and DHC Law

5:43 Working With a Team of Specialists

9:32 The Value of Staying in Contact

13:08 Redesigning and Tweaking Your Website

17:07 How FWM Stands Out From the Crowd

20:18 Be Honest, Invest, and Delegate

24:38 Wrapping Up

DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!

- Tom Foster of Foster Web Marketing
- Simone DeLoach of DeLoach, Hofstra & Cavonis, PA

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Introduction

2:05 How CathCap Got Started

3:44 What Do Fractional CFOs Do?

8:05 CathCap’s Ideal Clients

9:14 A Case Study on How CathCap Works

13:40 Understanding the Value of a True CFO

17:24 Book Alert: Exit On Top by Brooke Lively

22:25 The Key to Valuing a Law Firm

30:21 Me Inc. vs. A Branded Company

35:00 What Profit Actually Consists of

36:18 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.