• Women of Power Episode 10: Tenacious Empathy in Your Work With Samantha Sbrocchi
    Mar 21 2025

    Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community.

    After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Compassion in Estate Law

    1:29 Introduction

    3:20 Samantha’s Keys to Success

    5:21 How Samantha Got into Law

    8:15 Be Tenacious

    9:58 The Value of Self-Care

    12:30 A Step-By-Step Approach

    15:03 Compassion in Estate Law

    19:09 A Court Appointed Empath

    21:52 Changes in Estate Law

    24:20 Samantha’s Outlook

    26:28 Wrap Up

    Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Samantha Sbrocchi of Antonelli & Antonelli

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

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    28 mins
  • Women of Power Episode 9: From Stage Curtains to Center Stage With Nia Al-Kilany
    Mar 14 2025

    Nia Al-Kilany is Foster Consulting’s very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency’s trajectory and progression in the strategy and consulting space.

    We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let’s dive in!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Nia’s Life Prior to Foster

    1:21 Introduction

    4:23 The Foster culture

    12:07 Nia’s Life Prior to Foster

    16:51 What Inspired Nia to Pivot

    18:40 Nia’s Trajectory Upward

    22:20 The Perfect Practice System

    29:41 Going Through a Rebrand

    33:12 When Nia is Out of Office

    36:39 Wrap Up

    Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency’s fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we’re currently undertaking. Nia’s journey is far from over here. Learn more about her vision for Foster by visiting our site today.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Nia Al-Kilany of Foster Web Marketing

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    38 mins
  • Episode 261: Unlocking the Direct Pay Solution to Insurance With Dr. Joel Foster
    Mar 7 2025

    Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee’s Summit, Missouri. Whether he’s treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally!

    Today, we’ll talk about his journey, his approach to patient care, and why he’s chosen to go the “Direct Care” route. We’ll also be joined by one of Foster’s very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let’s dive in!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Get Well, Not Bogged Down

    1:23 Introduction

    2:51 Joel’s Origin Story

    3:43 The Insurance Problem

    8:22 The Direct Care Solution

    12:28 How We Were Conditioned

    13:36 A Real World Example

    16:10 Educating the People

    18:54 The Value of Marketing

    23:17 Get Well, Not Bogged Down

    25:34 Social Proof Changes Minds

    27:48 Starting Direct Care is Hard

    30:34 People Like Direct Care

    33:23 Work With Those Who Get It

    43:00 Wrap Up

    Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He’s able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Joel Foster of Joel D Foster DPM PC

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    44 mins
  • Women of Power Episode 8: Getting in the Zone With Traci Scudder
    Feb 28 2025

    Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let’s dive in!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Business Zoning Blues

    1:07 Introduction

    2:54 Traci’s Start in Zoning Law

    5:18 The Path Not Taken

    6:45 Traci’s Differentiators

    8:11 Location, Location…

    10:25 Zoning Law Misconceptions

    12:49 The Business Zoning Blues

    17:29 When Traci Went Solo

    20:57 A Country Girl in the City

    22:54 The Promise

    25:15 The Announcement

    Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That’s not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you’re working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Traci Scudder of Rees Broome

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    29 mins
  • Episode 259: Winning The Battle Within With Justin Hoover
    Feb 21 2025

    This episode of World of Marketing discusses sensitive topics that may be difficult for some audience members to hear.

    Justin Hoover is CEO of The Battle Within. A Veteran himself, Justin went through numerous traumatic situations which led him to seek help later after service. During his conversation with Tom, he explains his own journey and how he felt the call to bring the same help to those who are dealing with similar ordeals in their own lives.

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - No Time to Grieve

    1:08 Introduction

    2:36 What is the Battle Within?

    4:32 Understanding Trauma

    6:30 How Outreach Works

    9:24 The 5-Day Retreat

    13:25 No Time to Grieve

    16:40 Letting Go of the Past

    19:09 Why Justin Began This Work

    22:18 The Value of Community

    27:08 The Heroes Journey Dinner

    29:47 Embrace the Suck

    31:45 Wrap Up

    The Battle Within was founded to help veterans and first responders overcome the trauma they have experienced in their line of work. The goal is to heal which is often overlooked or boxed away within the psyches of military service members and first responders. These individuals are wired to appear and serve in times of crisis. They have trained themselves to push further into traumatic and terrifying situations only to struggle with the internal consequences later in life. The Battle Within understands what they have and continue to go through on a daily basis. If you or a loved one struggles with the mental health ramifications of service, please get in contact with Justin and The Battle Within today.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Justin Hoover of The Battle Within

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    34 mins
  • Episode 258: The Philosophy of the Sole Practitioner With Jason Schultz
    Feb 14 2025

    Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Likeable vs. Unlikeable

    1:10 Introduction

    3:00 Getting to Know Jason

    7:08 What Challenges Jason

    11:55 The Value of Marketing

    14:04 A Unique Selling Proposition

    16:08 Looking Toward the Future

    18:24 The Value Jason Provides

    22:27 Likeable vs. Unlikeable

    24:54 Letting the Client Drive

    31:30 What You Should Take Away

    36:30 Wrap Up

    Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Jason Schultz of The Law Office of Jason R. Schultz, P.C.

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    38 mins
  • Episode 257: Outsourcing HR Correctly With Mark Sinatra
    Feb 7 2025

    Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - Risk Mitigation With HR

    1:08 Introduction

    3:07 Mark’s Life Prior to Aspen

    4:57 The Unemployable MBA

    7:56 From Sale to Acquisition

    11:50 The Value of Good Leaders

    14:30 Risk Mitigation With HR

    16:05 Aspen HR’s Differentiators

    22:33 Aspen HR’s Website

    23:47 Hiring the Right Workers

    26:40 The Hiring Mindset

    30:06 Wrap Up

    Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently.

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Mark Sinatra of Aspen HR

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    32 mins
  • Episode 256: Developing “SOLEutions” With Dr. Michael Graham
    Jan 30 2025

    Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started!

    Here’s a Glimpse of What You’ll Learn

    0:00 Preview - The Mission

    0:50 Introduction

    3:19 Studying Podiatry

    5:25 Starting the Practice

    8:16 Innovation and Entrepreneurship

    12:22 The Mission

    13:59 The Insurance System

    20:07 The Importance of Training

    23:02 Improving the Business Model

    23:54 Marketing and Websites

    27:50 Improving Earnings

    29:35 The Upcoming Training Event

    32:04 Wrap Up

    SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today!

    Speakers Featured in This Episode

    - Tom Foster of Foster Web Marketing
    - Dr. Michael Graham of SOLEutions

    This episode is brought to you by Foster Web Marketing.

    Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

    Our award-winning marketing and systems solutions are what set us apart from everyone else.

    Show more Show less
    34 mins