In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the world of AI-powered marketing analytics. They discuss how AI can transform the way marketers measure and analyze ROI, featuring tools like ChatGPT, Google Gemini, Accio, Supermetrics, Trifacta, MonkeyLearn, and Tableau AI. The conversation covers the benefits of AI, practical applications, integration into existing workflows, and maintaining the human touch in marketing strategies. Tune in to discover actionable insights, tools, and strategies to elevate your marketing efforts.

00:00 Introduction

00:22 Understanding AI's Role in Marketing

02:12 AI Tools for Marketing ROI

04:11 Framework for AI-Powered Analysis

06:21 Integrating AI into Workflows

08:54 The Human Element in AI

10:45 Enhancing ROI Calculations with AI

13:51 Conclusion

Find the full article at: https://marketingfrontier.ai/ai-marketing-analytics/

This podcast is provided by https://marketingfrontier.ai/ and generated using AI

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