• Your old content probably sucks (and that’s ok)

  • Jun 25 2024
  • Length: 1 hr and 1 min
  • Podcast

Your old content probably sucks (and that’s ok)

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  • Summary

  • This episode sees Nick Zeckets, Co-founder and CEO of Air Traffic Control (ATC), drop by the pod to talk marketing content shop with Kate and Adam.

    Here's what happened next:

    • Nick expresses his love for no-effort cold outreach on LinkedIn (it's "laziness at scale". His words, not ours.)
    • Hold up, what does Air Traffic Control actually do?
    • Unlocking the power of giving old content a face lift (instead of just creating new content)
    • Nick doubles down on the idea that deep, well thought out content will always beat generic, mass proceed junk (again, his words.)
    • Adam does his best to pitch slap Nick with a cold inmail-inspired message to get ATC into Nick's lap.

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