better. with Jerred Moon Podcast By Jerred Moon cover art

better. with Jerred Moon

better. with Jerred Moon

By: Jerred Moon
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About this listen

Feel like you’re capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work. I’m Jerred Moon—entrepreneur, operator, and systems-first thinker. I’ve built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I’ve done it all while staying present with my family and far away from hustle-culture BS. In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches. Each episode helps you think clearer, execute faster, and build a life that’s not just bigger—but better.© 2025 Better Human Business Economics Leadership Management & Leadership
Episodes
  • The Collapse of the Online Fitness Coach (And What to Do About It) | 223
    Jul 3 2025

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

    Is the fitness industry dying?

    In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons.

    Here’s what I cover:

    • Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness
    • Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones
    • The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche
    • How small, deeply engaged audiences are now more profitable than massive followings
    • Why scalable might not be the future—and why that’s perfectly okay

    🔥 The Big Shift:

    • Easy buttons vs. effort: Most people will always choose the shortcut. Your future customers are the rare few who still value doing the work.
    • Tiny, rich niches: A handful of dedicated clients can pay you more than thousands chasing fads.
    • Keep it small, keep it engaged: A tight-knit, responsive email list beats a bloated, disengaged one every time.

    ✅ The New Playbook:

    • Focus your content on actions and effort—not just tools or modalities.
    • Build and nurture a small email list. Don’t grow for growth’s sake.
    • Engage your list deeply. Create real relationships, get replies, solve actual problems.

    ⏱️ Chapters:

    • 00:00 Why the Fitness Industry is Screwed
    • 02:45 Easy Buttons: Ozempic, TRT & AI Programs
    • 05:30 Why Big Fitness Models Are Dinosaurs
    • 08:15 The Power of a Tiny Client Base
    • 11:00 Niche by Effort, Not Just Modality
    • 14:30 The Email List: Keep it Small & Engaged
    • 17:45 Maybe It’s Not About “Scaling” After All

    The bottom line? The future belongs to fitness and health pros who go deep, not wide—serving people willing to do hard things, building micro-communities, and thriving on high trust and real results. That’s how you outlast the wave of easy buttons. Try harder.

    Connect with me:
    Instagram: https://www.instagram.com/jerred.moon/
    My site: https://better.biz
    Get my book: https://bit.ly/killingcomfort

    #fitnessbusiness #healthcoaching #nichemarketing #nosilverbullets #tryharder #betterhumanbusiness

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    6 mins
  • I've made this mistake a lot. 😅 | 222
    Jul 1 2025

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

    Is chasing traffic and viral content actually hurting your business?

    In this episode, I share a story from my early days as a blogger—when I drove hundreds of thousands of visitors to my site and made exactly $0—and the huge lessons learned that still shape how I create content and build businesses today.

    Here’s what I cover:

    • The “Bulletproof Coffee” mistake that got me traffic but zero customers
    • Why my “Double Unders” article brought fewer views but 100x more sales
    • The danger of chasing vanity metrics and viral trends
    • Why revenue is the only real metric that matters
    • How to make sure your content aligns directly with your offer

    💡 Key Lessons:

    • Vanity metrics don’t pay the bills: Traffic and views mean nothing if they don’t convert to customers.
    • Entertainment vs. education: Know the difference. A viral video may go nowhere if it doesn’t tie to what you sell.
    • Revenue is king: If your content doesn’t lead to sales, it’s just an expensive hobby.
    • Always start with your offer: Build content backward from what you’re actually trying to sell.

    ✅ The Takeaway: Stop creating content hoping it might work. Instead, reverse engineer your messaging from your actual offer. Solve real pain points that lead people directly into becoming customers.

    ⏱️ Chapters:

    • 00:00 Why Massive Traffic Can Still Equal $0
    • 02:15 The Bulletproof Coffee Blog: My Big Miss
    • 05:45 The Double Unders Article: Aligned & Profitable
    • 08:30 Stop Chasing Vanity Metrics
    • 10:15 Money Is the Only Metric That Matters
    • 12:45 Content Must Match Your Offer
    • 15:00 Build From Pain Points, Not Just Trends

    If your content isn’t tied to your business goals, you’re just making noise. Make it count, make it profitable—and always try harder.

    Connect with me:
    Instagram: https://www.instagram.com/jerred.moon/
    My site: https://better.biz
    Get my book: https://bit.ly/killingcomfort

    #contentmarketing #businessgrowth #avoidvanitymetrics #tryharder #betterhumanbusiness

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    6 mins
  • How To Start Something New (Like An Online Fitness Business) | 221
    Jun 26 2025

    Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

    Feeling stuck trying to launch something new?

    In this episode, I break down how to actually gain clarity—not by sitting around planning endlessly—but by taking messy, imperfect action. Whether you're starting a new product, personal brand, or business venture, clarity comes through doing.

    Here’s what I cover:

    • Why clarity only comes after action, not before
    • Why it’s okay (and necessary) for your launch to be messy
    • How I used writing and content to discover my audience
    • Why genuinely helping people builds long-term success
    • How feedback loops shape what you create

    🧭 Action Triggers for Gaining Clarity:

    • Start creating now: Write, post, and publish without waiting for perfection
    • Be messy on purpose: Pivot, change your mind, rebrand—and be okay with it
    • Help others first: Build real conversations and solve real problems
    • Feedback is the shortcut: Clarity comes through interaction, not isolation

    📌 Real Talk:

    • You don’t need a perfect plan—you need motion
    • Most people don’t notice your “messy” anyway
    • There’s no hands-off business model—help first, monetize later

    ⏱️ Chapters:

    • 00:00 Struggling with Clarity? Do This Instead
    • 01:45 The Myth of Niching vs. Messaging
    • 04:30 Why You Must Create Before You’re Clear
    • 07:15 My Messy Email Course Launch Story
    • 10:00 Helping People Is the Fastest Path to Clarity
    • 13:30 The Juggling Analogy: Why You Need to Start
    • 18:45 There’s No “Set and Forget” Online Business

    Clarity isn’t something you plan for—it’s something you EARN through action. If you’re stuck, start messy, help people, and let the feedback shape what you build.

    Connect with me:
    Instagram: https://www.instagram.com/jerred.moon/
    My site: https://better.biz
    Get my book: https://bit.ly/killingcomfort

    #startmessy #claritythroughaction #newslettergrowth #tryharder #betterhumanbusiness

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    12 mins
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